Attitudes Towards Aging: Volume 1 - US - March 2004

Contents

INTRODUCTION AND ABBREVIATIONS

• Introduction
• Other Relevant Reports
• Definition
• Abbreviations & Terms
• Abbreviations
• Terms

EXECUTIVE SUMMARY

• Aging Population Growing
• Boomers Drive New Definition of Aging
• Non-Boomers Living Longer, Have More Resources
• Four Phases of Aging
• Looks Can Be Deceiving
• Men In The Mirror
• Prevention Is The Best Medicine
 

MARKET FACTORS

• An Aging Population
• Figure 1: U.S. population projections, by age, 2000-2010
• Generations
• Figure 2: American generation definitions, by age, 2000-2010
• Figure 3: American population projections, by generation, 2000-2010
• Swing/World War II Generations
• Baby Boomers
• Gender Influences on Attitudes Toward Aging
• Figure 4: Population aged 55 or older by sex and ratio of men to women, 2000 Census
• Growing Involvement of Men
• Figure 5: Men's attitudes towards grooming, by age, March 2003
• Marital Status
• Figure 6: Married people aged 55 or older, by gender and age, 2000
• Income and Discretionary Income
• Figure 7: Median household income, by age of householder, 2001
• Graph 1: Median household income, by age of householder, 2001
• Figure 8: Households with discretionary income, by age of householder, 2000
• Spending Patterns of Older Adults
• Figure 9: Average category spending, by category for all consumer units and consumer units headed by people age 55 and older, by age breaks of consumer unit reference person, 2000
• Graph 2: Average category spending, by category for all consumer units and consumer units headed by people age 55 and older, by age breaks of consumer unit reference person, 2000
• Figure 10: Average spending by consumer units headed by people age 55 or older, 1990 and 2000
• Spending on Health-Related Categories
• Figure 11: Average annual spending on healthcare by all consumer units and consumer units headed by people aged 45 or older, by age, 2000
• Figure 12: Overview of attitudes towards health, by age, April 2001-May 2002
• A Time of Life Changes
• Figure 13: Factors in the decision to work in retirement*, adults age 45 and older, 2002
• Baby Boomer Focus On Youth Will Change Attitudes Toward Aging
• Booming Market Of Preventative Measures
• Figure 14: Average annual cost estimates for youth-enhancing products and services by adults 40 and older, 2002

CONSUMER TRENDS

THE FOUR PHASES OF AGING

• Aging Early Planners
• Aging Prevention Seekers
• Aging Reduction Seekers
• Aging Well-being Seekers

SKINCARE

• Figure 15: Skincare products used to slow the effects of aging, by gender and age, January 2004
• Figure 16: Women's attitudes towards specialty lotions, by age, April 2002
• Facial Skincare
• Suncare
• Figure 17: Usage of suncare products, by age, April 2001-May 2002
• Figure 18: Reason for using suncare products, by age, January 2003
• Make-Up
• Figure 19: Usage of cosmetics to reduce or hide wrinkles and lines, by gender and age, January 2004
• Spa Treatments
• Figure 20: Reasons women go to day spas, by age, July 2002

COSMETIC PROCEDURES

COSMETIC PROCEDURES

• Surgical Cosmetic Procedures
• Figure 21: Incidence of surgical procedures to slow the effects of aging, by gender and age, January 2004
• Non-Surgical Cosmetic Procedures

HAIRCARE

• Figure 22: Haircare products and procedures used to slow the effects of aging, by gender and age, April 2002
• Hair Color
• Figure 23: Usage of home hair coloring products, by gender and age, January-September 2002
• Figure 24: Men's usage of home hair coloring products, by age, January-September 2002

DENTAL CARE

• Figure 25: Teeth bleaching techniques used, by age, August 2002

VITAMINS/PRESCRIPTION DRUGS

• Figure 26: Vitamin usage to slow the effects of aging, by gender and age, January 2004
• Figure 27: Vitamin usage for long-term health benefits, by age, June 2002
• Sexual Performance Prescription Drugs
• Figure 28: Usage of prescription drugs to enhance sexual performance, by gender and age, January 2004

EXERCISE

• Figure 29: Incidence of exercising specifically to slow the effects of aging, by gender and age, January 2004
• Figure 30: Frequency of regular exercise program in the past 12 months, by age, January 2002-September 2002
• Figure 31: Incidence of eating/avoiding certain foods specifically to slow the effects of aging, by gender and age, January 2004
• Figure 32: Assessment of current diet, by age, January 2002-September 2002
• Figure 33: Top food topics consumers want to know more about, 2003

PRODUCTS FOCUSED ON AGING

• Neutrogena Visibly Firm
• Olay Vitamins
• Combe, Inc.
• Cialis

THE FUTURE

• Introduction
• Age Projections
• Figure 34: U.S. population projections, by age, 2003 and 2008
• Boomer Influence
• Cosmeceuticals Will Increase in Popularity
• Cosmetic Surgery to Begin Earlier
• Continued Growth of Anti-aging Technology and Chemical Treatments
• Sexuality and Aging
• Drug Therapies Will Address Mental and Emotional Effects of Aging
• Good Looks/Good Health, Inside and Out

APPENDIX: NEW PRODUCT DEVELOPMENTS

NEW PRODUCT BRIEFS

• Combe: Just For Men Try-Out Rinse Out Haircolor
• Combe: Just For Men Hair Color Extension
• Estee Lauder: Anti-Cellulite Visible Contouring Serum
• Estee Lauder: Aveda Tourmaline Charged Radiance Fluid
• Johnson & Johnson: Neutrogena Pre-Sunless Scrub
• Johnson & Johnson: Neutrogena Healthy Skin Radiance System
• Pharmavite: Olay Vitamins Wellness Nutrients Essential Bone Health Formula Supplement
• Pharmavite: Olay Vitamins Ester-C Alpha Lipoic Collagen Support Vitamins
• Procter & Gamble: Crest Whitestrips Dental Whitening System
• Procter & Gamble: Olay Complete Defense 30 SPF Moisturizer
• Procter & Gamble: Olay Total Effects Eye Transforming Cream
• Procter & Gamble: Olay Regenerist Eye Lifting Serum
• Shiseido: Decleor Anti-Wrinkle Defense sun Protection Sun Cream
• Shiseido: Shiseido Pureness Pore Minimizing Cooling Essence
• Shiseido Beauty Foods: Collagen EX (Japan)
• SkinCeuticals: SkinCeuticals Reformulated Eye Cream
• SkinCeuticals: SkinCeuticals Reformulated Skin Firming Cream

APPENDIX: RESEARCH METHODOLOGY

• Consumer Research
• Sampling & Weighting
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts

APPENDIX: WHAT IS MINTEL?

• Mintel Publications
• Mintel Services
• Product retrieval
• Retail audits
• Tailored research
• Global New Products Database
• Research Support/Consultancy/MIC
• The Mintel Information Centre (MiC)
• PR Research