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Today's consumers are busier than ever, especially working women with young children. Lifestyle trends such as at-home entertainment, increasing adventurousness of the UK palate, less emphasis on mealtimes and growing spending power of children and teenagers have increased the popularity of "eating on the go."
Snacking, in addition to and instead of main meals, continues to become more established within the UK's eating habit. In this report, Mintel examines the snack and drink market, highlighting how lifestyles of British consumers have become so busy that eating on the go has become somewhat of a necessity.
Findings show that crisps constitute for the largest snack sector, but are losing ground. However, premium crisps have been dynamic, increasing in sales throughout the years.
Consumer information is also analysed through the report, showing that children have an important presence in the snacking on the go market.
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