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Low-carb diets have been in existence for many decades now but really came to
prominence during the late 1990s and early part of this decade with a boom in
the popularity of one particular variant, the Atkins Nutritional Approach (ANA),
more commonly known as the Atkins Diet. It sprang to prominence aided by the
endorsement of several celebrities, such as Jennifer Aniston and Geri Halliwell,
and strong sales of Dr Atkins' books about his diet.
The market for low-carb foods - prepared foods targeting those on such diets
- has been slower to take off, but is now beginning to gather pace, driven by an
increased number of products, more widespread distribution including major high
street outlets and stronger consumer demand.
Providing a unique overview of the market's size, prospects, structure and
consumers it addresses the key topics, including:
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The extent to which overweight and obese trends feed demand for low-carb
diets
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Dieting and slimming trends in the UK population
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The implications of an increasingly affluent population for the market
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Alternative low-carb diets to the Atkins regime
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The impact of low-carb foods on other markets
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The dynamics of a fragmented supply structure
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The most popular weight loss methods
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The most popular low-carb products
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Consumer attitudes
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Who are the potential future customers?
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The pressing need to tackle the issue of high lapse rates and increase
distribution.
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