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This industry has been reshaped all across Europe in the last decade since air travel has become the main form of transport for holidaymakers and business travellers alike for short-haul distances.
EasyJet and Ryanair, pioneers of the low-cost model of air travel, have made air travel cheaper and more convenient for everyone. The major airlines now face the challenge to compete with a growing low-cost airline sector, which will lead them to rethink their market strategies.
However several issues have affected the long-haul segment recently. The event of September 2001 has been the most prominent factor affecting both passenger numbers and therefore profitability for all air transport operators. Then the price of oil has considerably increased subsequently to the events in Iraq and Middle East. These factors have led operators to consider altering their average seat price or their pricing structure as well as control budgets and expenditure.
Using the latest consumer research, market size data and trend analysis, this report provides vital new insight into the current state of the market and its prospects, investigating its drivers, segmentation, supply structure, distribution and sales forecasts. The aim of this report is to chart the present air travel environment in Ireland, pinpoint present threats and opportunities to carriers and identify how the market may change.
Mintels findings offer you a unique way of understanding consumer trends and the attitudes of the markets key target audiences, enabling you to tailor your marketing to real demand, both tactically and strategically. Use Mintels research to avoid market pitfalls, discover sector opportunities, identify growth potential and achieve the best possible results. | 
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