Contents
INTRODUCTION AND ABBREVIATIONS
- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
EXECUTIVE SUMMARY
- Low calorie sweeteners show explosive growth
- Functional ingredients break out
- Vitamins and minerals and herbs slow down
- Global competition heats up
- Marketing is beginning to target consumers
- Consumers are proactive about their ingredient choices
- General vs. specific health reasons for reading nutrition labels
- Trends in low-calorie sweetener use
MARKET DRIVERS
- Incidence of obesity
- Figure 1: Incidence of overweight and obese Americans aged 18 and older,
1994-2002
- Figure 2: Prevalence of obesity among U.S. adults, by key demographics,
1991, 1995 and 2000
- Low carb: More than a fad
- Figure 3: Attitudes toward diets and nutrition, February 2004
- Figure 4: Incidence of being overweight, 6-19 year olds, 1976-2000
- Figure 5: Buying of low-cal/diet products, selected categories, by
households with obesity and all other households, 2003
- General vs. specific health concerns
- Ingredient breakthroughs
MARKET SIZE & TRENDS
- Figure 6: Total North American wholesale sales of selected food
ingredients, 1998 and 2003
MARKET SEGMENTATION
- Figure 7: Numbers of new products, segmented by selected types of
ingredients*, 2002-2004
LOW-CALORIE SWEETENERS
- Launches of low-calorie sweeteners by type
- Figure 8: Launches of products with low-calorie sweeteners, by sweetener
type, 1999-2004
- Launches of low-calorie sweeteners by category
- Figure 9: Launches of products with low-calorie sweeteners, by category,
1999-2004
- Launches of each low-calorie sweetener by category
- Sucralose
- Figure 10: Launches of products containing sucralose, by category,
1999-2004
- Splenda brand
- Figure 11: Launches of products containing Splenda, by category,
1999-2004
- Sorbitol
- Figure 12: Launches of products containing sorbitol, by category,
1999-2004
- Maltitol
- Figure 13: Launches of products containing maltitol, by category,
1999-2004
- Acesulfame potassium (ace-K)
- Figure 14: Launches of products containing acesulfame potassium (ace-K),
by category, 1999-2004
- Aspartame
- Figure 15: Launches of products containing aspartame, by category,
1999-2004
- Lactitol
- Figure 16: Launches of products containing lactitol, by category,
1999-2004
- Erythritol
- Figure 17: Launches of products containing erythritol, by category,
1999-2004
- Isomalt
- Figure 18: Launches of products containing isomalt, by category,
1999-2004
- Xylitol
- Figure 19: Launches of products containing xylitol, by category,
1999-2004
- Mannitol
- Figure 20: Launches of products containing mannitol, by category,
1999-2004
- Stevia
- Figure 21: Launches of products containing stevia, by category,
1999-2004
- Frequency of low-calorie sweetener launches in key categories
- Confectionery
- Figure 22: Launches of products with low-calorie sweeteners in the
confectionery category, 1999-2004
- Snacks
- Figure 23: Launches of products with low-calorie sweeteners in the
snacks category, 1999-2004
- Beverages
- Figure 24: Launches of products with low-calorie sweeteners in the
beverage category, 1999-2004
- Desserts & Ice Cream
- Figure 25: Launches of products with low-calorie sweeteners in the
desserts & ice cream category, 1999-2004
VITAMINS AND MINERALS
- Methodology
- Figure 26: Launches of products fortified with vitamins & minerals,
by ingredient type, 2000-2004
- Figure 27: Launches of products fortified with vitamins & minerals,
by category, 2000-2004
- Launches of each vitamin and mineral
- Vitamin C
- Figure 28: Launches of products fortified with vitamin C, by category,
2000-2004
- Calcium
- Figure 29: Launches of products fortified with calcium, by category,
2000-2004
- Vitamin A
- Figure 30: Launches of products fortified with vitamin A, by category,
2000-2004
- B vitamins
- Figure 31: Launches of products fortified with B vitamins, by category,
2000-2004
- Vitamin E
- Figure 32: Launches of products fortified with vitamin E, by category,
2000-2004
- Iron
- Figure 33: Launches of products fortified with iron, by category,
2001-2004
- Folic Acid
- Figure 34: Launches of products fortified with folic acid, by category,
2000-2004
- Frequency of vitamin and mineral launches in each category
- Beverages
- Figure 35: Launches of products with vitamin and mineral fortification
in the beverage category, 2000-2004
OTHER FUNCTIONAL INGREDIENTS
- Figure 36: Launches of products fortified with other functional
ingredients, by ingredient type, 1999-2004
- Figure 37: Launches of products fortified with other functional
ingredients, by category, 1999-2004
- Launches of the other functional ingredients
- Fiber
- Figure 38: Launches of products with fiber, by category, 1999-2004
- Omega 3
- Figure 39: Launches of products with omega 3, by category, 1999-2004
- Flaxseed
- Figure 40: Launches of products with flaxseed, by category, 1999-2004
- Pre- or Probiotics
- Figure 41: Launches of products with pre- or probiotics, by category,
1999-2004
HERBAL INGREDIENTS
- Figure 42: Launches of products with herbal ingredients, by herbal type,
1999-2004
- Figure 43: Launches of products with herbal ingredients, by category,
1999-2004
SUPPLY STRUCTURE
FOREIGN TRADE
- Figure 44: Imports of selected ingredients, in the U.S., 2001-2004
- Figure 45: origin of selected Imported ingredients in the U.S., 2003
COMPANIES AND BRANDS
- Figure 46: Leading manufacturer sales of companies active in the
ingredients market, 2002 and 2004
- Cargill, Incorporated
- BASF
- DSM N.V. (Roche Vitamins and Fine Chemicals)
- Merck KGaA
- Ajinomoto Co
- Associated British Foods (SPI Polyols)
- McNeil Consumer and Specialty Pharmaceuticals (Johnson & Johnson)
- Eisai
- Danisco A/S
- Roquette Freres
- NutraSweet Co.
- Nutrinova GmbH (Celanese AG)
- Indena SPA
ADVERTISING & PROMOTION
- Cargill
- BASF Health & Nutrition
- Archer Daniels Midland (ADM)
- DSM N.V.
- Ajinomoto
- McNeil: Splenda (Sucralose)
- Nutrinova GmbH
THE CONSUMER
- Introduction
- Influence of ingredients on buying decisions
- Figure 47: Label components influencing buying decision, October 2003
and November 2004
- Figure 48: Label components influencing buying decision, by gender,
October 2003 and November 2004
- Figure 49: Label components influencing buying decision by age, October
2003 and November 2004
- Figure 50: Label components influencing buying decision, by income,
October 2003 and November 2004
- Figure 51: Label components influencing buying decision, by race,
October 2003 and November 2004
- Figure 52: Label components influencing buying decision, by marital
status, October 2003 and November 2004
- Figure 53: Label components influencing buying decision, by the presence
of children, November 2004
- General vs. specific health concerns as motivator
- Figure 54: Main reason for reading nutrition labels, October 2003 and
November 2004
- Figure 55: Main reason for reading nutrition labels, by age, October
2003 and November 2004
- Base: 1,000 adults aged 18+ in 2003 and 2004
- Figure 56: Main reason for reading nutrition labels, by household
income, October 2003 and November 2004
- Figure 57: Main reason for reading nutrition labels by the presence of
children, November 2004
- Trends in low-calorie sweetener use
- Figure 58: Changes in low-calorie sweetener purchase behavior, October
2003 and November 2004
- Figure 59: Changes in low-calorie sweetener purchase behavior, by age,
October 2003 and November 2004
- Figure 60: Changes in low-calorie sweetener purchase behavior, by
household income, October 2003 and November 2004
- Figure 61: Changes in low-calorie sweetener purchase behavior, by
marital status, November 2004
- General attitudes toward vitamin and minerals
- Figure 62: General attitudes toward vitamins and minerals, November 2004
- Figure 63: General attitudes toward vitamins and minerals, by gender,
November 2004
- Figure 64: General attitudes toward vitamins and minerals, by age,
November 2004
- Figure 65: General attitudes toward vitamins and minerals, by race,
November 2004
- Figure 66: General attitudes toward vitamins and minerals, by the
presence of children and marital status, November 2004
- Summary
- Influence of ingredients on buying decisions
- General vs. specific health concerns as motivator
- Trends in low-calorie sweetener use
- General attitudes toward vitamins and minerals
FUTURE & FORECAST
FUTURE TRENDS
- Health-consciousness has become a mindset
- Ingredients are here to stay
- Carbohydrates fight back
- Childhood obesity concerns open opportunities
- Qualified health claims in the future
MARKET FORECAST
- Figure 67: Forecast of North American wholesale sales of selected food
ingredients, 1998, 2003, and 2008
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT BRIEFS
LOW-CALORIE SWEETENERS
- Wells Dairy: Blue Bunny Sweet Freedom
- Coca-Cola: Diet Sprite
- HealthySweet Inc.: Baking Sweetener Mix
VITAMINS AND MINERALS
- Sara Lee Bakery: Earth Grains Extra Fiber Bread
- Albertsons: Splash Blended Juice Beverage
- Dean Foods: Land O Lakes 80 N Sunny Low-Fat Milk and Fruit Juice Drink
OTHER FUNCTIONAL INGREDIENTS
- Momos Veggie Kitchen: MoRainbow Veggie Fish
- Trader Joes: Spicy Soy & Flaxseed Tortilla Chips
- Lifeway Foods: Lowfat Kefir Cultured Milk
HERBAL INGREDIENTS
- Coca-Cola: Full Throttle Energy Drink
- Anheuser Busch: B-to-the-E
APPENDIX: RESEARCH METHODOLOGY
- Consumer Research
- Sampling & Weighting
- Presentation & Definition
- Further Analysis
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
APPENDIX: WHAT IS MINTEL?
- Mintel Reports
- Global New Products Database
- Comperemediaｮ
- Mintel Services
- POS+
- Mintel Consultancy
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