Contents
INTRODUCTION AND ABBREVIATIONS
- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
EXECUTIVE SUMMARY
- Flat market despite volatile segment performance
- Price steers consumers away from butter purchases
- Health concerns impact total market
- Home cooking
- Trends in the butter and margarine market
- Margarine supplier sells leading brands in market
- Butter and margarine manufacturers decrease adspend
- Supermarkets lead distribution
- The consumer
- The future of the butter and margarine market
MARKET DRIVERS
- Price fluctuations
- Health concerns and confusion
- Battling obesity
- Figure 1: Prevalence of obesity among adults aged 20 years and over,
1997-2003
- The Demise of Home Cooking
- Figure 2: Food preparation habits, total and by age, February 2004
- A premium on taste
MARKET SIZE & TRENDS
- No real growth over review period
- Figure 3: Total U.S. sales of butter and margarine, at current and
constant prices, 1999-2004
- Graph 1: Total U.S. sales of butter and margarine, at current and constant
prices, 1999-2004
- Market trends
MARKET SEGMENTATION
- Overview
- Figure 4: FDM sales of butter and margarine, segmented by product type,
2002 & 2004
- Margarine
- Figure 5: FDM sales of margarine, 1999-2004
- Figure 6: FDM sales of margarine, by volume, 1999-2004
- Butter
- Figure 7: FDM sales of butter, 1999-2004
- Figure 8: FDM sales butter, by volume, 1999-2004
SUPPLY STRUCTURE
- FOREIGN TRADE
- Imports
- Figure 9: Butter imports, by value, 2001-2003
- Figure 10: Margarine imports, by value, 2001-2003
- Exports
- Figure 11: Butter exports, by value, 2001-2003
- Figure 12: Margarine exports, by value, 2001-2003
- MANUFACTURERS AND BRANDS
- FDM sales by manufacturer
- Figure 13: FDM sales of butter and margarine, by manufacturer, 2003
& 2004*
- Graph 2: FDM market share of sales by manufacturer, 2004*
- FDM sales by manufacturer and brand
- Margarine
- Figure 14: FDM brand sales of margarine, 2003 & 2004*
- Butter
- Figure 15: FDM brand sales of butter, 2003 & 2004*
- Major manufacturers and brands
- Unilever
- Land O Lakes
- ConAgra Foods
- GFA Brands, Inc.
- Dairy Farmers of America
- California Dairies Inc.
ADVERTISING & PROMOTION
- Overview
- Figure 16: Advertising expenditures by leading manufacturers in the butter
& margarine market, 2002 and 2003
- Major manufacturers and brands
- Land O Lakes
- GFA Brands, Inc.
- ConAgra Foods
- Unilever
- Challenge Dairy Products (subsidiary of California Dairies Inc.)
RETAIL DISTRIBUTION
- Overview
- Figure 17: Sales of butter & margarine, by channel, 2002 & 2004
- Supermarkets
- Figure 18: Supermarket sales of butter & margarine, at current and
constant prices, 1999-2004
- Supermarket operating data
- Figure 19: Top supermarket operating statistics, latest fiscal year-end
- Figure 20: Percentage change from latest fiscal year-end versus year prior
- Mass merchandisers
- Figure 21: Mass merchandiser sales of butter & margarine, at current
and constant prices, 1999-2004
- Mass merchandiser operating data
- Figure 22: Top mass merchandiser operating statistics, latest fiscal
year-end
- Figure 23: Percentage change from latest fiscal year-end versus year prior
THE CONSUMER
- Introduction
- Household usage of butter and margarine
- Figure 24: Usage of butter and margarine, May 2003-April 2004
- Figure 25: Usage of butter and margarine, by age, May 2003-April 2004
- Figure 26: Usage of butter and margarine, by race/ethnicity, May
2003-April 2004
- Figure 27: Usage of butter and margarine, by household income, May
2003-April 2004
- Figure 28: Usage of butter and margarine, by region of residence, May
2003-April 2004
- Frequency of usage for butter and margarine
- Figure 29: Frequency of butter and margarine usage, May 2003-April 2004
- Private label users
- Figure 30: Private label use, May 2003-April 2004
- Margarine use: Type, form and kind
- Figure 31: Usage of margarine, May 2003-April 2004
- Figure 32: Usage of margarine, by age, May 2003-April 2004
- Figure 33: Usage of margarine, by race/ethnicity, May 2003-April 2004
- Figure 34: Usage of margarine, by region of residence, May 2003-April 2004
- Baking and cooking
- Figure 35: Baking and cooking with butter or margarine, September 2004
- Figure 36: Baking and cooking with butter or margarine, by gender,
September 2004
- Figure 37: Baking and cooking with butter or margarine, by age, September
2004
- Figure 38: Baking and cooking with butter or margarine, by income,
September 2004
- Figure 39: Baking and cooking with butter or margarine, by region of
residence, September 2004
- Purchasing habits
- Figure 40: Butter and margarine purchasing preferences, September 2004
- Figure 41: Butter and margarine purchasing preferences, by gender
September 2004
- Figure 42: Butter and margarine purchasing preferences, by age, September
2004
- Figure 43: Butter and margarine purchasing preferences, by income,
September 2004
- Health concerns related to butter and margarine
- Figure 44: Attitudes towards health concerns related to butter and
margarine, September 2004
- Figure 45: Attitudes towards health concerns related to butter and
margarine, by age, September 2004
- Figure 46: Attitudes towards health concerns related to butter and
margarine, by income, September 2004
- Figure 47: Attitudes towards health concerns related to butter and
margarine, by region of residence, September 2004
- Convenience
- Figure 48: Convenience attitudes towards butter and margarine, September
2004
- Figure 49: Convenience attitudes towards butter and margarine, by age,
September 2004
- Figure 50: Convenience attitudes towards butter and margarine, by income,
September 2004
- Figure 51: Convenience attitudes towards butter and margarine, by region
of residence, September 2004
- Summary
FUTURE & FORECAST
- FUTURE TRENDS
- Volatile pricing
- Shifts in population related to eating and cooking habits
- Figure 52: U.S. population projections, 2004 and 2009
- Decreasing incidence of home and scratch cooking
- Retail expansion
- MARKET FORECAST
- Butter and margarine
- Figure 53: Forecast of total U.S. sales of butter and margarine, at
current and constant prices, 2004-2009
- Graph 3: Sales of butter and margarine at current prices, 1999-2009
- Margarine
- Figure 54: Forecast of U.S. FDM sales of margarine, at current and
constant prices, 2004-2009
- Butter
- Figure 55: Forecast of U.S. FDM sales of butter, at current and
constant prices, 2004-2009
- Forecast Factors
APPENDIX: TRADE ASSOCIATIONS
APPENDIX: NEW PRODUCT BRIEFS
- The Devon Cream Company: Double Devon Cream Butter
- Ventura Foods: Gold-N-Sweet Margarine
- Wal-Mart: Great Value, Soft Spread
- Target: Market Pantry Original Margarine
- GFA Brands: Smart Balance Buttery Burst! Spray
- H-E-B: Youd Think Its Butter Vegetable Spread
- Unilever Bestfoods: Promise
APPENDIX: RESEARCH METHODOLOGY
- Consumer Research
- Sampling & Weighting
- Presentation & Definition
- Further Analysis
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
APPENDIX: WHAT IS MINTEL?
- Mintel Reports
- Global New Products Database
- ComperemediaR
- Mintel Services
- POS+
- Mintel Consultancy
|
Related Report
|
View Cart
