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"Mintel estimates that the total value of the in-car entertainment market (OE and
aftermarket combined) stood at 594 million in 2004, a rise of 28% from the value seen in 1999.
Consumers remain keen to have access to entertainment systems whilst on the move, and technological
innovation and product development has helped to drive the market forward.
"The giant companies of the worlds wiser consumer electronics markets also dominate the ICE
market. Brands such as Panasonic, Pioneer and Sony all command considerable shares of the market,
although there are a number of companies with a share of between 10% and 20% of the market."
About Mintels report...
Fusing together the most innovative consumer research and latest market analysis, Mintels new
report offers you all the insight and inspiration you need for designing clever, targeted and
profitable marketing strategies.
Mintels exclusive research offers you a vital new means of assessing consumers attitudes
towards in-car entertainment, analysing usage trends and indicating which new products could be well
suited to this sector.
Mintels report has been designed to help you to identify key factors that determine the scale
and nature of the UK vending market, helping you track the markets size, trends and its supply
structure.
Intriguing findings include...
- Households owning 2 cars increased to 27% in 2004, compared with just 20% in 1998.
- Almost 15% of households now have a car stereo with CD player compared with just 5% in 2001.
Also, the popularity of CD players is highlighted with 40% of respondents considering to buy or
replace one.
- The popularity of MP3 players has increased significantly since 2001. Ownership has now reached
a level of 2.9%, compared with 1.8% in 2003 and 1.1% in 2001.
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