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Market Research Report

Long Vacations Vol 2 - The Consumer - US - March 2005

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2005/03 Content info  
Product code MT29160
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Description TOC

Contents

Introduction and Abbreviations

  • Introduction
  • Other relevant reports
  • Definition
  • Abbreviations & terms
    • Abbreviations
    • Lifestage
    • Divisions

Executive Summary

  • Leisure travel on the rebound...
  • ...but competition from short breaks continues
  • Internet continues to grow
  • Leisure travelers take multiple long breaks
  • Retirees travel more
  • Baby Boomers remain a key demographic
  • The family vacation
  • Pre-family travel
  • The single traveler

The Long Vacation Traveler

  • Introduction
  • Incidence of taking long vacations
    • Figure 1: Incidence of taking long leisure vacations* in previous year, by gender, age, marital status, presence of children, region and urban/rural status, January 2005
    • Gender
    • Age
    • Marital status
    • Presence of children in household
    • Location of residence
  • Number of vacations taken
    • Figure 2: Number of long vacations* taken in the past 12 months, gender, age, presence of children, marital status and urban/rural status, January 2005
    • Figure 3: Graph: Number of long vacations* taken in the past 12 months, by age, January 2005
    • Age
    • Gender
    • Presence of children
    • Marital status
    • Location of residence

Use of Plane or Car for Long Vacations

  • Use of plane, personal vehicle or rental car for long vacations
    • Figure 4: Mode of travel for most recent long leisure trip, January 2005
    • Figure 5: Mode of travel for most recent long leisure trip, by gender, January 2005
    • Figure 6: Mode of travel for most recent long leisure trip, by age, January 2005
    • Figure 7: Graph: Mode of travel for most recent long leisure trip, by age, January 2005
    • Figure 8: Mode of travel for most recent long leisure trip, by household income, January 2005
    • Figure 9: Mode of travel for most recent long leisure trip, by presence of children, January 2005
    • Figure 10: Mode of travel for most recent long leisure trip, by urban/rural status, January 2005
  • Summary

Travel Planning Timeline

    • Figure 11: Timeline of travel planning for long vacations, January 2005
    • Figure 12: Timeline of travel planning for long vacations, by age, January 2005
    • Figure 13: Graph: Timeline of travel planning for long vacations, by age, January 2005
    • Figure 14: Timeline of travel planning for long vacations, by household income, January 2005
    • Figure 15: Timeline of travel planning for long vacations, by presence of children, January 2005
    • Figure 16: Graph: Timeline of travel planning for long vacations, by presence of children, January 2005
    • Figure 17: Timeline of travel planning for long vacations, by marital status, January 2005
    • Figure 18: Timeline of travel planning for long vacations, by urban/rural status, January 2005
  • Summary

Method of Booking

  • How flights are booked
    • Figure 19: Method of flight booking, January 2005
  • Car rental booking method
    • Figure 20: Method of rental car booking, January 2005
  • Hotel booking methods
    • Figure 21: Method of hotel booking, January 2005
    • Figure 22: Method of hotel booking, by gender, January 2005
    • Figure 23: Method of hotel booking, by age, January 2005
    • Figure 24: Graph: Method of hotel booking, by age, January 2005
    • Figure 25: Method of hotel booking, by household income, January 2005
    • Figure 26: Method of hotel booking, by presence of children in household, January 2005
    • Figure 27: Method of hotel booking, by urban/rural status, January 2005
  • Summary

Number of Nights Away and Amount Spent

  • Introduction
  • Number of nights away, amount spent on last trip
    • Figure 28: Number of nights away and amount spent on last trip, May 2003-April 2004
    • Figure 29: Number of nights away and amount spent on last trip, by age, May 2003-April 2004
    • Figure 30: Number of nights away and amount spent on last trip, by race/Hispanic origin, May 2003-April 2004
    • Figure 31: Number of nights away and amount spent on last trip, by number of people in household, May 2003-April 2004
  • Summary

Destinations of Long Vacation Travelers

  • Introduction
  • Where traveled, by state
    • Figure 32: Leading U.S. destinations for long vacation travel, by state, May 2003-April 2004
    • Figure 33: Leading U.S. destinations for long vacation travel, by state, by age, May 2003-April 2004
    • Figure 34: Leading U.S. destinations for long vacation travel, by state, by race/Hispanic origin, May 2003-April 2004
    • Figure 35: Leading U.S. destinations for long vacation travel, by state, by region of respondent, May 2003-April 2004
    • Figure 36: Leading U.S. destinations for long vacation travel, by state, by presence of children, May 2003-April 2004
    • Figure 37: Leading U.S. destinations for long vacation travel, by state, by number of people in household, May 2003-April 2004
    • Figure 38: Leading U.S. destinations for long vacation travel, by state, by household income and number of people in household, May 2003-April 2004
  • Where traveled, by region and lifestage
    • Figure 39: Where traveled in U.S. on last trip, by region*, by lifestage, May 2003-April 2004
    • Pre-/no family lifestage
    • Figure 40: Where traveled in U.S. on last trip, by region*, by pre-/no family lifestage, May 2003-April 2004
    • Family lifestage
    • Figure 41: Where traveled in U.S. on last trip, by region*, by family lifestage, May 2003-April 2004
    • Third age lifestage
    • Figure 42: Where traveled in U.S. on last trip, by region*, by third age lifestage, May 2003-April 2004
    • Retirement lifestage
    • Figure 43: Where traveled in U.S. on last trip, by region*, by retirement lifestage, May 2003-April 2004
  • Summary

Mode of Travel

  • Introduction
    • Figure 44: Mode of travel on last long leisure trip, May 2003-April 2004
    • Figure 45: Mode of travel on last long leisure trip, by age, May 2003-April 2004
    • Figure 46: Mode of travel on last long leisure trip, by race/Hispanic origin, May 2003-April 2004
    • Figure 47: Mode of travel on last long leisure trip, by household income, May 2003-April 2004
    • Figure 48: Mode of travel on last long leisure trip, by region, May 2003-April 2004
    • Figure 49: Mode of travel on last long leisure trip, by number of people in household, May 2003-April 2004
  • Lifestage
    • Figure 50: Graph: Mode of travel on last long leisure trip, by lifestage, May 2003-April 2004
    • Pre-/no family lifestage
    • Figure 51: Mode of travel on last long leisure trip, by pre-/no family lifestage, May 2003-April 2004
    • Family lifestage
    • Figure 52: Mode of travel on last long leisure trip, by family lifestage, May 2003-April 2004
    • Third age
    • Figure 53: Mode of travel on last long leisure trip, by third age lifestage, May 2003-April 2004
    • Retirement lifestage
    • Figure 54: Mode of travel on last long leisure trip, by retirement lifestage, May 2003-April 2004
  • Summary

Airline, Hotel and Cruise Brands

AIRLINES USED

    • Figure 55: Airline type used on last trip, May 2003-April 2004
    • Figure 56: Airline type used on last trip, by race/Hispanic origin, May 2003-April 2004
    • Figure 57: Airline type used on last trip, by household income, May 2003-April 2004
    • Figure 58: Airline type used on last trip, by region, May 2003-April 2004

Hotel/motel type used

    • Figure 59: Hotel/motel type used on last trip, May 2003-April 2004
    • Economy hotel/motel brands
    • Figure 60: Economy hotel/motel brands used by long vacation travelers, April 2003-May 2004
    • Figure 61: Economy hotel/motel brands used by long vacation travelers, by age, April 2003-May 2004
    • Figure 62: Economy hotel/motel brands used by long vacation travelers, by race/Hispanic origin, April 2003-May 2004
    • Figure 63: Economy hotel/motel brands used by long vacation travelers, by household income and size, April 2003-May 2004
    • Mid-range brands
    • Figure 64: Mid-range hotel/motel brands used by long vacation travelers, April 2003-May 2004
    • Figure 65: Mid-range hotel/motel brands used by long vacation travelers, by age, April 2003-May 2004
    • Figure 66: Mid-range hotel/motel brands used by long vacation travelers, by race/Hispanic origin, April 2003-May 2004
    • Figure 67: Mid-range hotel/motel brands used by long vacation travelers, by household income and size, April 2003-May 2004
    • Upscale brands
    • Figure 68: Upscale hotel/motel brands used by long vacation travelers, April 2003-May 2004
    • Figure 69: Upscale hotel/motel brands used by long vacation travelers, by household income and size, April 2003-May 2004
  • Summary

Cruises

    • Figure 70: Incidence of cruise vacations, by gender, age, race/ethnicity, marital status, presence of children and household income, January-September 2004
    • Figure 71: Number of cruise ship vacations taken in the past three years, January-September 2004
    • Cruise brands
    • Figure 72: Cruise line used for last cruise, by long vacation takers, January-September 2004
  • Summary

Appendix: Research Methodology

  • Consumer Research
    • Sampling & Weighting
    • Presentation & Definition
    • Further Analysis
  • Trade Research
    • Informal trade research
    • Formal trade research
  • Desk & Internet Research
  • Sources
  • Definitions
  • Forecasts

Appendix: What is Mintel?

  • Mintel Reports
  • Global New Products Database
  • Comperemediaョ
  • Mintel Services
  • POS+
  • Mintel Consultancy
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