Contents
Introduction and Abbreviations
Introduction
Other relevant reports
Definition
Note on IRI data adjustment
Abbreviations & Terms
Abbreviations
Terms
Executive Summary
Top five beverage groups account for $9.5 billion in sales at FDM
Household income impacts likelihood of buying store brands
Store brands perform strongest in staple segments
Consumers purchase beverages from a wide range of channels
Store brands compete for the attention of the growing Hispanic population
Milk accounts for largest percentage of store brand sales
Store brand products account for one out of four FDM sales
Supermarkets are top channel for store brands
The store brands consumer
Store brands have room to grow
Some store-brand drinks categories more popular than others
Respondents have positive opinions of store brand products
Income will remain impetus for store brand purchases
Market Drivers
Income and spending on food
- Figure 1: Average expenditures of all CUs for food and beverages at home, by income before taxes, 2003
Brand loyalty vs. store loyalty
Innovation
Consumers purchase beverages from myriad channels
- Figure 2: Source of non-alcoholic beverages purchased in past week, May 2004
Hispanic shoppers are not more brand loyal than average
- Figure 3: U.S. population by race and Hispanic origin, 2000-2010
- Figure 4: U.S. population, by age and race/Hispanic origin, 2005
Market Size & Trends
- Figure 5: FDM sales of top 5 store brand beverage categories, at current and constant prices, 1999-2004
- Figure 6: Graph: Trends in FDM sales of store-brand drinks, at current and constant prices, 1999-2004
- Figure 7: Total FDM sales of beverages in selected categories, at current and constant prices, 1999-2004
- Figure 8: Graph: Trends in FDM sales of store-brand drinks vs. trends in overall FDM drink sales, 1999-2004
Store brand as a percentage of overall sales
- Figure 9: FDM sales of store-brand beverages as a percentage of overall FDM beverage sales, 1999-2004
Market Segmentation
Overview
- Figure 10: FDM sales of selected store-brand beverage products, by product type, 2002 and 2004
- Figure 11: Graph: FDM sales of selected store-brand drinks, by product type, 2004
- Figure 12: Total FDM sales of selected beverage products, segmented by type of beverage, 2002 and 2004
- Figure 13: Graph: Trends in sales of store-brand drinks, by product type, at current and constant prices, 1999-2004
Milk
- Figure 14: FDM sales of store-brand milk, at current and constant prices, 1999-2004
- Figure 15: Total FDM sales of milk, at current and constant prices, 1999-2004
Store brand sales as a percentage of overall sales
- Figure 16: FDM sales of store-brand milk as a percentage of overall milk sales, 1999-2004
Juice and juice drinks
- Figure 17: FDM sales of store-brand juice and juice drinks, at current and constant prices, 1999-2004
- Figure 18: Total FDM sales of juice and juice drinks, at current and constant prices, 1999-2004
Store brand sales as a percentage of overall sales
- Figure 19: FDM sales of store-brand juice and juice drinks as a percentage of overall juice and juice drink sales, 1999-2004
Carbonated beverages
- Figure 20: FDM sales of store-brand carbonated beverages, at current and constant prices, 1999-2004
- Figure 21: Total FDM sales of carbonated beverages, at current and constant prices, 1999-2004
Store brand sales as a percentage of overall sales
- Figure 22: FDM sales of store-brand carbonated beverages as a percentage of overall carbonated beverage sales, 1999-2004
Bottled water
- Figure 23: FDM sales of store-brand bottled water, at current and constant prices, 1999-2004
- Figure 24: Total FDM sales of bottled water, at current and constant prices, 1999-2004
Store brand sales as a percentage of overall sales
- Figure 25: FDM sales of store brand bottled water as a percentage of overall bottled water sales, 1999-2004
Tea/coffee
- Figure 26: FDM sales of store-brand tea/coffee, at current and constant prices, 1999-2004
- Figure 27: Total FDM sales of tea/coffee, at current and constant prices, 1999-2004
Store brand sales as a percentage of overall sales
- Figure 28: FDM sales of store-brand tea/coffee as a percentage of overall FDM sales, 1999-2004
Supply Structure
Private-label beverage manufacturers
Cott Corporation
Inter-American Foods, Inc.
OmniBrands, manufacturing division of Safeway, Inc.
Dean Foods Company
Vitality Foodservice Inc.
Clement Pappas & Co., Inc.
Retail Distribution
Introduction
- Figure 29: FDM sales of store brand beverages, by channel, 2002 and 2004
Supermarkets
- Figure 30: Supermarket sales of top 5 store-brand beverage groups, at current and constant prices, 1999-2004
- Figure 31: Supermarket sales of top 5 beverage groups, at current and constant prices, 1999-2004
Supermarket store brand activity
Kroger
Safeway
Albertsons
H-E-B
Spartan Stores
Giant Eagle
Publix
Delhaize America
The Consumer
Introduction
Responsibility for grocery shopping
- Figure 32: Responsibility for grocery shopping, January 2005
- Figure 33: Responsibility for grocery shopping, by gender, January 2005
- Figure 34: Responsibility for grocery shopping, by age, January 2005
Weekly grocery spending
- Figure 35: Amount spent on weekly grocery shopping trip, January 2005
- Figure 36: Amount spent on weekly grocery shopping trip, by presence of children, January 2005
- Figure 37: Graph: Amount spent on weekly grocery shopping trip, by presence of children, January 2005
- Figure 38: Amount spent on weekly grocery shopping trip, by age, January 2005
- Figure 39: Amount spent on weekly grocery shopping trip, by household income, January 2005
Percentage of shopping basket made up of store-brand items
- Figure 40: Percentage of shopping basket comprising store-brand food and drink items, January 2005
- Figure 41: Percentage of shopping basket comprising store-brand food and drink items, by age, January 2005
- Figure 42: Percentage of shopping basket comprising store-brand food and drink items, by household income, January 2005
Preference for store brand vs. national brand
- Figure 43: Preference for store brand vs. national brand, January 2005
Dairy products
- Figure 44: Purchase of store-brand and/or nationally branded dairy products, by age, January 2005
- Figure 45: Purchase of store-brand and/or nationally branded dairy products, by household income, January 2005
Juice
- Figure 46: Purchase of store-brand and/or nationally branded juice products, by gender, January 2005
- Figure 47: Purchase of store-brand and/or nationally branded juice products, by age, January 2005
- Figure 48: Purchase of store-brand and/or nationally branded juice products, by household income, January 2005
Bottled water
- Figure 49: Purchase of store-brand and/or nationally branded bottled water, by age, January 2005
- Figure 50: Purchase of store-brand and/or nationally branded bottled water, by household income, January 2005
Soft drinks
- Figure 51: Purchase of store-brand and/or nationally branded soft drinks, soda, or pop, by age, January 2005
- Figure 52: Purchase of store-brand and/or nationally branded soft drinks, soda, or pop, by household income, January 2005
Attitudes and opinions concerning store brand vs. national brand products
- Figure 53: Attitudes and opinions regarding store-brand and national brand products, agree summary, January 2005
- Figure 54: Attitudes and opinions regarding store-brand and national brand products, agree summary, by age, January 2005
- Figure 55: Attitudes and opinions regarding store-brand and national brand products, agree summary, by household income, January 2005
Purchase venues for store-brand products
- Figure 56: Purchase venues for store-brand food and drink items, January 2005
- Figure 57: Purchase venues for store-brand food and drink items, by age, January 2005
- Figure 58: Purchase venues for store-brand food and drink items, by household income, January 2005
Summary
Store brand shopping behavior
Respondent opinions regarding store brands vs. national brands
Future & Forecast
Future Trends
Income and spending on food and drinks
Innovation
Store brands for minorities
Market forecast
Overview
- Figure 59: Forecast of FDM sales of the top-five store-brand beverage categories, at current and constant prices, 2004-2009
- Figure 60: Graph: Forecast of FDM sales of store-brand drinks, at current and constant prices, 2004-2009
Milk
- Figure 61: Forecast of FDM sales of store-brand milk, at current and constant prices, 2004-2009
Juice and juice drinks
- Figure 62: Forecast of FDM sales of store-brand juice and juice drinks, at current and constant prices, 2004-2009
Carbonated beverages
- Figure 63: Forecast of FDM sales of store-brand carbonated beverages, at current and constant prices, 2004-2009
Bottled water
- Figure 64: Forecast of FDM sales of store-brand bottled water, at current and constant prices, 2004-2009
Tea and coffee
- Figure 65: Forecast of FDM sales of store-brand tea/coffee, at current and constant prices, 2004-2009
Forecast factors
Price competition
Economic factors
Product innovation and improvement
Appendix: Trade Associations
Appendix: New Product Briefs
H-E-B: H-E-B Mootopia 2% Reduced Fat Milk
Foodhold USA: Giant Light Cranberry Raspberry Juice Drink
Safeway: Safeway Select Tea Sampler
Albertsons: Essensia Organic Cranberry-Berry Juice Drink
Aldi: Beaumont Gold Chai Tea
Wegmans: Wegmans Sparkling Mineral Water
H-E-B: Central Market Organics Italian Soda
Giant: Natures Promise Soymilk
Albertsons: Jewel Clear Excellence Sparkling Flavored Beverage
Appendix: Research Methodology
Consumer Research
Sampling & Weighting
Technometrica TechnoExpresssm
ICR Surveys EXCEL
Simmons National Consumer Surveys
Greenfield Online
Presentation & Definition
Further Analysis
Trade Research
Informal trade research
Formal trade research
Desk & Internet Research
Sources
Definitions
Forecasts
Appendix: What is Mintel?
Mintel Group
Mintel Reports
Mintel Premier
Mintel ECLIPS
GNPD
Menu Insights
Comperemedia
Brokertrack
Mintel Services
Applied Research
Mintel Consulting
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