Canned Fruit & Vegetables - US - September 2005

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations & terms
• Abbreviations
• Terms
• Executive Summary
• State of the market
• Americans eating habits drive the market
• Health concerns of consumers
• Competition from other markets
• Canned vegetable sales stronger than canned fruit
• Private labels dominate the market
• The Internet used to market canned fruit and vegetables
• Supermarkets the primary retail channel for canned produce
• The average canned fruit and vegetable consumer
• Families are important to the market
• Older consumers and the canned fruit and vegetable market
• Asians and Hispanics
• Income and the canned fruit and vegetable market
• Continued slow sales expected
• Market Drivers
• Eating habits of Americans
• Share of cabinet: per capita expenditures
  • Figure 1: Average annual household fruit and vegetable expenditures, 1999-2003
  • Figure 2: U.S. per capita consumption of fruit and vegetables in pounds, segmented by format, 1994-2004 Figure 3: U.S. per capita consumption of vegetables in pounds, segmented by format, 1994-2004
  • Figure 4: Graph: Percentage change in U.S. per capita consumption of canned fruit and vegetables, 1994-2004
• Time deprivation affects eating habits
  • Figure 5: Food preparation habits, February 2004
• Women in the workplace
• Health and diet concerns of consumers
• 5-a-day, MyPyramid and other consumer guidance
  • Figure 6: Pre-2005 and post-2005 food guide pyramid
  • Figure 7: Daily amount of food from fruit and vegetable groups, April 2005
• Diet-conscious consumers
  • Figure 8: Assessment of eating habits, January-September 2004
• Canned fruits and vegetables perceived as less nutritious than fresh
  • Figure 9: Nutritional label concerns, January 2003
• Emerging and existing competing markets
• Fresh-cut produce
• Artificial fruit and vegetable flavors
  • Figure 10: Characteristics of artificial chemical aromas and flavors used in food processing, 2005
• Children in the household
  • Figure 11: Presence of children in households, by age of householder, 2003
• Aging boomers
• The U.S. population by age
  • Figure 12: U.S. population, by age, 2000-10
• The Asian niche
  • Figure 13: American households, by race/ethnicity, 2000-10
• The Hispanic market
  • Figure 14: Hispanic household--average annual household fruit and vegetable expenditures as a share of total food by all households and Hispanic households, 2003*
• Household income
  • Figure 15: Number of households per income group, 2000 and 2003
• Market Size and Trends
• Market decreases by $200 million in five years ending 2005
  • Figure 16: Total U.S. sales of canned fruit and vegetables, at current and constant prices, 2000-05
  • Figure 17: Graph: Total U.S. sales of canned fruit and vegetables, at current and constant prices, 2000-05
• Market trends
• Wal-Mart estimated sales of canned fruit and vegetables
• New product launch trends (GNPD)
  • Figure 18: Canned fruit and vegetable new product introductions, 2002-05
• Market Segmentation
• Overview
  • Figure 19: U.S. sales of canned vegetables and fruit, segmented by product type, 2003 and 2005
• Canned and jarred vegetables
  • Figure 20: U.S. sales of canned and jarred vegetables, 2000-05
  • Figure 21: Sales of canned vegetables, by type, 2002 and 2004
• Canned and jarred fruit
  • Figure 22: U.S. sales of canned and jarred fruit, 2000-05
• Favored canned fruit flavors
  • Figure 23: Sales of canned fruit, by type, 2002 and 2004
• Supply Structure
• Foreign trade
• North American Free Trade Agreement (NAFTA) and its impact on U.S. agriculture
• U.S. imports and exports of processed vegetables
  • Figure 24: U.S. imports of processed fruits and vegetables, 2000-04
  • Figure 25: U.S. exports of processed fruits and vegetables, 2000-04 Figure 26: Graph: U.S. exports of processed fruits and vegetables, 2000-04
• Manufacturer sales
• Overview
  • Figure 27: Sales of canned fruit and vegetables, by manufacturer, 2002 and 2004
• Canned vegetables
  • Figure 28: Sales of canned vegetables, by manufacturer, 2002 and 2004
• Canned fruit
  • Figure 29: Sales of canned fruit, by manufacturer, 2002 and 2004
• Company profiles
• Del Monte Foods Company
• General Mills
• Dole
• Cadbury Schweppes Americas Beverages (Motts)
• Bush Brothers & Company
• Seneca Foods
• Allen Canning Company
• ConAgra Foods Inc.
• Knouse Foods (Musselmans)
• Goya Foods
• Advertising and Promotion
• Overview
• Government programs
• Supplier advertising and promotion
• Del Monte Foods Company
• General Mills
• Dole
• Goya Foods
• Retail Distribution
• Introduction
• Retail sales of canned fruit and vegetables
  • Figure 30: Sales of canned fruit and vegetables, by retail channel, 2002 and 2004
• Choice of distribution channel
  • Figure 31: Where canned or jarred fruit or vegetables are purchased, July 2005
  • Figure 32: Where canned or jarred fruit or vegetables are purchased, by age, July 2005
  • Figure 33: Where canned or jarred fruit or vegetables are purchased, by marital status, July 2005
  • Figure 34: Where canned or jarred fruit or vegetables are purchased, by household income, July 2005
• Supermarkets
  • Figure 35: Supermarket sales of canned fruits and vegetables, at current and constant prices, 2000-05
• Mass merchandisers
  • Figure 36: Mass merchandiser sales of canned fruits and vegetables, at current and constant prices, 2000-05
• The Consumer
• Introduction
• Household incidence of canned fruit and vegetable usage
  • Figure 37: Household penetration of canned fruit and vegetables usage, January-September 2004
• Market participation by cohort
  • Figure 38: Household penetration of canned fruit and vegetables usage, by single cohort, January-September 2004
  • Figure 39: Household penetration of canned fruit and vegetables usage, by family cohort, January-September 2004
• Fruit consumer trends
• Canned fruit: heavy and light consumption
  • Figure 40: Heavy and light consumption of canned fruit, January-September 2004
  • Figure 41: Heavy and light consumption of canned fruit, by race/ethnicity, January-September 2004
  • Figure 42: Heavy and light consumption of canned fruit, by household size, January-September 2004
• Canned fruit: consumption trends by cohort
  • Figure 43: Above-average consumption of canned fruit, by cohort, January-September 2004
• Attitudes towards canned and jarred fruit
  • Figure 44: Attitudes towards canned or jarred fruit, July 2005
  • Figure 45: Attitudes towards canned or jarred fruit, by age, July 2005
  • Figure 46: Attitudes towards canned or jarred fruit, by household income, July 2005
  • Figure 47: Attitudes towards canned or jarred fruit, by presence of children, July 2005
• Vegetable consumer trends
• Canned vegetables: heavy and light consumption
  • Figure 48: Heavy and light consumption of canned vegetables, January-September 2004
  • Figure 49: Heavy and light consumption of canned vegetables, by race/ethnicity, January-September 2004
  • Figure 50: Heavy and light consumption of canned vegetables, by household size, January-September 2004
• Canned vegetables: consumption trends by cohort
  • Figure 51: Above-average consumption of canned vegetables, by cohort, January-September 2004
• Attitudes towards canned and jarred vegetables
  • Figure 52: Attitudes towards canned or jarred vegetables, July 2005
  • Figure 53: Attitudes towards canned or jarred vegetables, by age, July 2005
  • Figure 54: Attitudes towards canned or jarred vegetables, by household income, July 2005
  • Figure 55: Attitudes towards canned or jarred vegetables, by presence of children, July 2005
• Summary
• Future and Forecast
• Future trends
• Competition to the market
• Canned vegetables
• Canned fruit
• Answering the call to changes in image
• Decline in low-carb dieting to positively impact canned fruit sales
• Areas of expected growth
• Demographic shifts
• Market forecast
• Canned and jarred vegetables and fruit
  • Figure 56: Forecast of total U.S. sales of canned and jarred vegetables and fruit, at current and constant prices, 2005-10
  • Figure 57: Graph: Forecast of total U.S. sales of canned and jarred vegetables and fruit, at current and constant prices, 2005-10
• Canned and jarred vegetables
  • Figure 58: Forecast of U.S. sales of canned and jarred vegetables, at current and constant prices, 2005-10
• Canned and jarred fruit
  • Figure 59: Forecast of U.S. sales of canned and jarred fruit, at current and constant prices, 2005-10
• Forecast factors
• Appendix: Cohort Definitions
  • Figure 60: Description of lifestyle cohorts in the married couples segment, 2004 Figure 61: Description of lifestyle cohorts in the single females segment, 2004
  • Figure 62: Description of lifestyle cohorts in the single males segment, 2004 Figure 63: Description of nonclassifiable lifestyle cohorts, 2004
• Appendix: Trade Associations
• Appendix: Research Methodology
• Consumer Research
• Sampling & Weighting
• TechnoMetrica TechnoExpresssm
• ICR Surveys EXCEL
• Simmons National Consumer Surveys
• Greenfield Online
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Group
• Mintel Reports
• Mintel Premier
• Mintel ECLIPS
• GNPD
• Menu Insights
• Comperemedia
• Brokertrack
• Mintel Services
• Applied Research
• Mintel Consulting
• POS+