Table of Contents
- Introduction and Abbreviations
- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Rise in home ownership drives sales
- Discretionary income peaks for Baby Boomers
- Average home size grows: Consumers need more furniture
- Stylish casual furniture is most popular
- Changing household profiles define consumer needs
- Imports reshape market for suppliers and retailers
- Casual furniture shows minimal growth, domestic manufacturesshare falls
- Metal casual furniture is the largest segment, wicker products showthe strongest growth
- Supply structure is highly fragmented
- Advertising: Brand promotion and in-store marketing efforts
- Mass merchandisers dominate the retail market
- Consumer research findings
- Family-oriented demographic groups and home-related factors drivecasual furniture consumption
- Mass merchandisers and home centers are dominant channels
- Attitudes towards furniture and furniture buying
- Renovation will continue to drive sales
- Younger, ethnically diverse consumers will seek stylish furniture
- Younger Baby Boomers drive growth for high-end furniture
- Imports affect future prices, quality and retailing of casualfurniture
- Market Forecast
- Market Drivers
- Introduction
- Housing sales grow casual furniture market
- Figure 1: Sales of new and existing homes,1994-2005
- Lifestages and discretionary income
- Figure 2: Households with discretionaryincome, by age of householder, 2000
- Larger homes and yard spaces create a need for more furniture
- Figure 3: Increases in home size,1950-2000
- Low interest rates spur home sales and home investment
- Figure 4: Share of refinancing homeownersspending money on home improvements, 2004
- Growth of DIY programs and magazines
- Trend toward outdoor living, grilling and expansion of "outdoorrooms"
- Figure 5: Total U.S. sales of lawn andgarden products and services, at current and constant prices, 2000-05
- Demographic change and trends
- Figure 6: U.S. population, by generation,2004 and 2010
- Figure 7: Household income distribution,by age of head of household, 2003
- Generation XBaby BoomersChanges in home ownership profile
- Figure 8: Incidence of home ownership, byage and race/ethnicity, 1993-2003
- Market Size and Trends
- Retail sales
- Figure 9: Total U.S. retail sales ofcasual furniture, at current and constant prices, 2000-05
- Figure 10: Total U.S. retail sales of alltypes of furniture, both indoor and outdoor, at current and constantprices, 2000-05
- Manufacturer shipments
- Figure 11: Total U.S. manufacturer salesof casual furniture, at current and constant prices, 2000-05
- Market Segmentation
- Introduction
- Casual furniture segmented by material
- Figure 12: Sales of casual furnituremarket, segmented by material, 2003 and 2005
- Metal
- Plastic
- Wicker
- Wood
- Umbrellas
- Casual furniture segmented by product type
- Seating products
- Tables
- Other products
- Supply Structure
- Introduction
- Foreign trade
- Figure 13: Imports of household metalfurniture, 2002 and 2004*
- Companies
- Figure 14: Leading manufacturer sales ofcasual furniture in the U.S., 2004
- Company profiles
- Brown Jordan International Inc.
- Agio
- Keter Group (Resin Partners, Inc./U.S. Leisure)
- Meadowcraft Incorporated
- Grossfillex
- Profiles: Medium-sized suppliers
- Bemis
- Ethan Allen
- Homecrest Industries Incorporated
- Tropitone
- Vassallo Industries (Syroco)
- Advertising and Promotion
- Advertising and marketing strategies
- Print advertising campaigns central to brand promotion
- Licensing
- Suppliers appeal to retailers and support their marketing efforts
- Retailers: National advertising and in-store marketing
- Figure 15: Advertising expenditures ofmass merchandisers, home centers and furniture retailers with casualfurniture offerings in the U.S., 2003
- Advertising campaigns of selected suppliers
- Barlow Tyrie
- Brown Jordan
- Emu
- Gloster
- Laneventure
- Lloyd/Flanders
- Summer Classics
- Retail Distribution
- Introduction
- Figure 16: U.S. retail sales of casualfurniture, by channel, 2002 and 2004
- The expanding reach of mass merchandisers and home centers
- Figure 17: Total U.S. retail home channelsales, at current and constant prices, 2000-05
- Mass merchandisers
- Figure 18: Top mass merchandiser operatingstatistics, latest fiscal year-end
- Wal-Mart
- Target
- Kmart and Sears
- Figure 20: Sears, by sales, financialyears ending 2002 and 2003
- Discount Warehouse Clubs
- BJs Wholesale
- Costco
- SAMS CLUB
- Home improvement centers
- Figure 21: Top home improvement centersoperating statistics, latest fiscal year-end
- Home Depot
- Lowes
- Specialty furniture retailers
- National chains of specialty import stores
- Figure 22: Top six speciality furniutrestores, by sales, financial years ending 2003 and 2004
- Pier 1 Imports
- IKEA
- Pottery Barn (Williams-Sonoma)
- Crate and Barrel
- The Bombay Company
- Cost Plus World Market
- Independently owned specialty casual furniture retailers and outdoorliving retailers
- Conventional furniture stores
- Ethan Allen
- Other Channels
- The Consumer
- Introduction
- Home ownership
- Figure 23: Home ownership, by keydemographic variables, January-September 2004
- Outdoor furniture purchased in preceding 24 months
- Figure 24: Purchased outdoor furniture inthe last 24 months, by key demographics, August 2005
- Figure 25: Purchased outdoor furniture inthe last 24 months, by key demographics, August 2005
- Where consumers are buying casual furniture
- Figure 26: Source of casual furniturepurchased, August 2005
- Figure 27: Source of casual furniturepurchased, by gender, August 2005
- Figure 28: Source of casual furniturepurchased, by age, August 2005
- Figure 29: Source of casual furniturepurchased, by household income, August 2005
- Figure 30: Source of casual furniturepurchased, by marital status and children in household, August 2005
- Figure 31: Source of casual furniturepurchased, by region, August 2005
- Figure 32: Source of casual furniturepurchased, by type of area, August 2005
- Motives and factors related to purchasing outdoor and casualfurniture
- Figure 33: Motives for purchasing outdoorfurniture, August 2005
- Figure 34: Motives for purchasing outdoorfurniture, by gender, August 2005
- Figure 35: Motives for purchasing outdoorfurniture, by age, August 2005
- Figure 36: Motives for purchasing outdoorfurniture, by marital status and children in household, August 2005
- Figure 37: Motives for purchasing outdoorfurniture, by region, August 2005
- Qualities and materials prioritized by consumers purchasing outdoorfurniture
- Figure 38: Factors considered whenpurchasing outdoor furniture, August 2005
- Figure 39: Factors considered whenpurchasing outdoor furniture, by gender, August 2005
- Figure 40: Factors considered whenpurchasing outdoor furniture, by age, August 2005
- Figure 41: Factors considered whenpurchasing outdoor furniture, by marital status and children inhousehold, August 2005
- Figure 42: Factors considered whenpurchasing outdoor furniture, by household income, August 2005
- Figure 43: Factors considered whenpurchasing outdoor furniture, by region, August 2005
- Figure 44: Factors considered whenpurchasing outdoor furniture, by area, August 2005
- Summary of findings and conclusions
- Purchasing of furniture: Overall demographic drivers
- Patterns and motives for purchasing furniture
- Priorities when selecting furniture
- Retail channels
- These data suggest the following conclusions and actionable points
- Future and Forecast
- Future trends
- Home ownership and outdoor living trends will drive sales
- Higher interest rates and slower home sales may dampen sales
- Demographic changes shape future consumer base
- Influx of cheap imports and growth in specialty chains and massmerchandisers will continue to shape market
- Trends and innovation in style, material and design
- Market forecast
- Casual and outdoor furniture
- Figure 45: Forecast of total U.S. retailsales of casual and outdoor furniture, at current and constant prices,2005-10
- Forecast factors
- Appendix: Trade Associations
- Appendix: Research Methodology
- Consumer Research
- Greenfield Online
- Presentation & Definitions
- ICR Surveys EXCEL
- Simmons National Consumer Surveys
- Technometrica TechnoExpresssm
- Further Analysis
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
- Appendix: What is Mintel?
- Mintel Group
- Mintel Reports
- Mintel Premier
- Mintel GNPD
- Mintel Menu Insights
- Mintel Comperemedia
- Mintel Custom Solutions
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