Fruit Juice and Juice Drinks - US - January 2006

Table of Contents

• Introduction and Abbreviations
• Introduction
• Other relevant reports
• Definition
• Abbreviations & terms
• Abbreviations
• Terms
• Executive Summary
• A market in crisis
• Once considered healthy, juice is now the enemy for some
• Beverage choices are increasing
• A highly segmented market
• A few large suppliers and many smaller players
• The juice consumer
• Consumption of orange juice
• Flavors other than orange
• Fruit juice vs. juice drinks
• Where fruit juice is purchased
• What consumers look for
• The future of fruit juices and juice drinks
• Market Drivers
• A shift to healthier lifestyles
• Battling obesity in the U.S.
  • Figure 1: Incidence of being overweight, adults aged 20-74, 1976-2002
• Low-carb phenomenon
  • Figure 2: Incidence of low carb dieting, February 2004
• Fortification is key
• Presence of children
  • Figure 3: Projected growth in number of households with children, 1998-2008
• Competition from other beverages
  • Figure 4: Beverages drunk by kids, May 2003-April 2004
• New product development
  • Figure 5: Nonalcoholic beverage introductions, 2002-2004
• Market Size and Trends
• Market size
  • Figure 6: Retail sales of fruit juice and juice drinks, at current and constant prices, 1999-2004
• Graph 1: Trends in sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
  • Graph 1: Trends in sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
• Market trends
• Market Segmentation
• Overview
  • Figure 7: Sales of fruit juice and juice drinks, by product type, 2002 and 2004
  • Graph 2: Sales of fruit juice and juice drinks, by segment, 2004
• Graph 3: Trends in sales of fruit juice and juice drinks, by segment, 1999-2004
  • Graph 3: Trends in sales of fruit juice and juice drinks, by segment, 1999-2004
• Refrigerated juices
  • Figure 8: Sales of refrigerated juices, at current and constant prices, 1999-2004
• Bottled juices
  • Figure 9: Sales of bottled juices, at current and constant prices, 1999-2004
• Aseptic juice and juice drinks
  • Figure 10: Sales of aseptic juice and juice drinks, at current and constant prices, 1999-2004
• Canned juices and juice drinks
  • Figure 11: Sales of canned juices, at current and constant prices, 1999-2004
• Frozen juices and juice drinks
  • Figure 12: Sales of frozen juices and juice drinks, at current and constant prices, 1999-2004
• Supply Structure
• Foreign trade
• Imports
  • Figure 13: U.S. imports of fruit juice, by country, 2003 and 2004
• Exports
  • Figure 14: U.S. exports of juice, by destination country/region, 2003 and 2004
• Manufacturers and brands
• FDM sales by manufacturer and brand
• Refrigerated juices
  • Figure 15: FDM sales of refrigerated juice/juice drinks, by manufacturer and brand, 2003 and 2004
• Bottled juice
  • Figure 16: FDM sales of bottled juice/juice drinks, by manufacturer and brand, 2003 and 2004
• Aseptic juice/juice drinks
  • Figure 17: FDM sales of aseptic juice/juice drinks, by manufacturer and brand, 2003 and 2004
• Canned juice/juice drinks
  • Figure 18: FDM sales of canned juice/juice drinks, by manufacturer and brand, 2003 and 2004
• Frozen juices & concentrates
  • Figure 19: FDM sales of frozen juice & concentrates, by manufacturer and brand, 2003 and 2004
• Major manufacturers and brands
• Cadbury Schweppes plc
• The Coca-Cola Company
• Kraft Foods, Inc.
• Ocean Spray Cranberries, Inc.
• PepsiCo, Inc.
• Welch Foods, Inc.
• Sunny Delight Beverage Company
• Advertising and Promotion
• Introduction
• Cadbury Schweppes
• Hawaiian Punch
• Snapple
• Clamato
• The Coca-Cola Company
• Kraft Foods, Inc.
• Ocean Spray Cranberries, Inc.
• PepsiCo, Inc.
• Welch Foods, Inc.
• Retail Distribution
• Introduction
  • Figure 20: Sales of fruit juice and juice drinks, by channel, 2002 and 2004
  • Graph 4: Sales of fruit juice and juice drinks, by channel, 2004
• Supermarkets
  • Figure 21: Supermarket sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
• Supermarket operating data
  • Figure 22: Top supermarket operating statistics, latest fiscal year-end
  • Figure 23: Percentage change from latest fiscal year-end versus year prior
• Convenience stores
  • Figure 24: Convenience stores sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
• Mass merchandisers
  • Figure 25: Mass merchandisers sales of fruit juices and juice drinks, at current and constant prices, 1999-2004
• Mass merchandisers and club operating data
  • Figure 26: Top mass merchandiser operating statistics, latest financial year-end
  • Figure 27: Top mass merchandisers percentage change from latest financial year-end versus year prior
• Drug stores
  • Figure 28: Drug stores sales of fruit juice and juice drinks, at current and constant prices, 1999-2004
• The Consumer
• Introduction
• Household beverage consumption
  • Figure 29: Household beverage consumption, May 2003-April 2004
• Household fruit juice consumption
  • Figure 30: Household juice consumption, by household income, May 2003-April 2004
  • Figure 31: Household juice consumption, by race/ethnicity, May 2003-April 2004
  • Figure 32: Household juice consumption, by presence of children, May 2003-April 2004
• Summary
• Forms of orange juice consumed
  • Figure 33: Forms of orange juice used, May 2003-April 2004
• Summary
• Other fruit juice flavors
  • Figure 34: Household consumption of other fruit juice/drink flavors, May 2003-April 2004
• Age
• Race/ethnicity
• Presence of children in household
• Forms of other juice/drinks consumed
  • Figure 35: Forms of other fruit juice/drinks used, May 2003-April 2004
• Summary
• Types of other fruit juices/drinks consumed
  • Figure 36: Types of other fruit juices/drinks consumed, May 2003-April 2004
  • Figure 37: Types of other fruit juices/drinks consumed, by race/ethnicity, May 2003-April 2004
• Purchased fruit juice/juice drinks in past month
  • Figure 38: Purchased fruit juice/juice drinks, December 2004
  • Figure 39: Purchased fruit juice/juice drinks, by gender, December 2004
  • Figure 40: Purchased fruit juice/juice drinks, by age, December 2004
  • Figure 41: Purchased fruit juice/juice drinks, by region, December 2004
  • Figure 42: Purchased fruit juice/juice drinks, by presence of children in household, December 2004
• Summary
• Where juice/juice drinks were purchased
  • Figure 43: Where fruit juice and juice drinks were purchased, December 2004
  • Figure 44: Where fruit juice and juice drinks were purchased, by gender, December 2004
  • Figure 45: Where fruit juice and juice drinks were purchased, by age, December 2004
  • Figure 46: Where fruit juice and juice drinks were purchased, by household income, December 2004
  • Figure 47: Where fruit juice and juice drinks were purchased, by presence of children, December 2004
  • Figure 48: Where fruit juice and juice drinks were purchased, by region, December 2004
• Summary
• What consumers look for when buying fruit juice/juice drinks
  • Figure 49: What respondents look for in fruit juice and juice drinks, December 2004
  • Figure 50: What respondents look for in fruit juice and juice drinks, by gender, December 2004
  • Figure 51: What respondents look for in fruit juice and juice drinks, by age, December 2004
  • Figure 52: What respondents look for in fruit juice and juice drinks, by household income, December 2004
  • Figure 53: What respondents look for in fruit juice and juice drinks, by presence of children, December 2004
  • Figure 54: What consumers look for in fruit juice and juice drinks, by region, December 2004
• Summary
• Teens consumption
  • Figure 55: Beverages drunk by teens, May 2003-April 2004
  • Figure 56: Beverages drunk by teens, by gender and age, May 2003-April 2004
• Kids consumption
  • Figure 57: Beverages drunk by kids, May 2003-April 2004
• Future and Forecast
• Future trends
• Fewer households with children
  • Figure 58: Projected decline in number of households with children, 1998-2008
• Innovations will be important
  • Figure 59: U.S. population projections, 2004 and 2009
• Market forecast
• Overview
  • Figure 60: Forecast of retail sales of fruit juices and juice drinks, at current and constant prices, 2004-2009
  • Graph 5: Forecast of retail sales of fruit juice and juice drinks, at current and constant prices, 2004-2009
• Refrigerated juices
  • Figure 61: Forecast of sales of refrigerated juices, at current and constant prices, 2004-2009
• Bottled juice
  • Figure 62: Forecast of sales of bottled juices, at current and constant prices, 2004-2009
• Aseptic juice and juice drinks
  • Figure 63: Forecast of sales of aseptic juice and juice drinks, at current and constant prices, 2004-2009
• Canned juice and juice drinks
  • Figure 64: Forecast of sales of canned juices, at current and constant prices, 2004-2009
• Forecast factors
• Market Size and Trends--Update
  • Figure 65: U.S. retail sales of fruit juice and juice drinks at FDM, 2000-05
• Convenience stores
  • Figure 66: Sales of fruit juice and juice drinks through convenience stores, 2000-05
• Natural food stores
  • Figure 67: Sales of fruit juice and juice drinks through natural food stores, 2002-05
• Wal-Mart estimate
• Market Segmentation--Update
  • Figure 68: Sales of the juice and juice drinks market, segmented by type, 2003 and 2005
• Refrigerated juices
  • Figure 69: FDM sales of refrigerated juices, at current and constant prices, 2000-05
• Bottled juices
  • Figure 70: FDM sales of bottled juices, at current and constant prices, 2000-05
• Aseptic juice and juice drinks
  • Figure 71: FDM sales of aseptic juice and juice drinks, at current and constant prices, 2000-05
• Canned juice
  • Figure 72: FDM sales of canned juice, at current and constant prices, 2000-05
• Frozen juice and juice drinks
  • Figure 73: FDM sales of frozen juice and juice drinks, at current and constant prices, 2000-05
• Juice concentrates
  • Figure 74: FDM sales of juice concentrates, at current and constant prices, 2000-05
• Future and Forecast--Update
• Future trends
• Fewer households with children
  • Figure 75: Projected decline in number of households with children, 1998-2008
• Innovations will be important
  • Figure 76: U.S. population projections, 2004 and 2009
• Market Forecast--Updated
• Fruit juice and juice drinks
  • Figure 77: Forecast of total U.S. FDM sales of fruit juice and juice drinks, at current and constant prices, 2005-10
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Dream Foods: Italian Volcano Organic Orange Juice
• Aldi: La Mas Rica Naturally Flavored Juice Drinks
• Knudsen & Sons: R.W. Knudsen Simply Nutritious Mega Antioxidant Fruit Juice
• Welch Foods: Welchs Light White Grape Peach Juice Cocktail
• Northland Cranberries: Northland Cranberries No Sugar Cranberry Juice Drinks
• Dean Foods/Garelick Farms: Garelick Farms Less Carbs Orange Juice Beverage
• Appendix: Research Methodology
• Consumer Research
• Sampling & Weighting
• Presentation & Definition
• Further Analysis
• Trade Research
• Informal trade research
• Formal trade research
• Desk & Internet Research
• Sources
• Definitions
• Forecasts
• Appendix: What is Mintel?
• Mintel Reports
• Global New Products Database
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• POS+
• Mintel Consultancy