Table of Contents
- Introduction and Abbreviations
- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- A strong, steady market aided by social and economic trends
- Sales growth coming from all three segments
- A very fragmented market underscores opportunity and risk for all
- Staples and Office Depot build brand awareness and customer loyalty
- Consumers show little preference when selecting an office retailer
- Commoditization and competition will force big-box retailers to attempt
to identify new avenues of revenue and differentiation
- Steady real growth expected
- Market Drivers
- Sales primarily track real GDP growth
- Figure 1: Key economic indicators (gross domestic product, disposable
personal income, savings, unemployment), 1999-2005
- Moores Law and the technological treadmill
- Figure 2: Transistors contained on computer processors, by year
launched, 1971-2003
- Increased market penetration of the personal computer drives sales
- Figure 3: Household ownership of personal computers, digital still
cameras and ink jet printers, 2001-05
- Small businesses are a steady growth market
- Ethnicity and immigration play a role in the number of small businesses
- Figure 4: U.S. population, by age and race/ethnic origin, 2005
- Home-based offices
- Telecommuting trends
- Paper consumption and related consumables
- Market Size and Trends
- Market size
- Figure 5: Total U.S. retail sales of office supplies, at current and
constant prices, 1999-2005
- Figure 6: Graph: Total U.S. retail sales of office supplies, at current
and constant prices, 1999-2005
- Market trends
- Figure 7: Alternate view of total U.S. sales of office supplies, at
current and constant prices, 1999-2004
- Market Segmentation
- Overall
- Figure 8: Sales of total office supplies, segmented by accessories,
technology and furniture, 2003 and 2005
- Office accessories
- Figure 9: Sales of office accessories, at current and constant prices,
1999-2005
- Office technology
- Figure 10: Total sales of office technology, at current and constant
prices, 1999-2005
- Office furniture
- Figure 11: Sales of office furniture, at current and constant prices,
1999-2005
- Supply Structure/Retail Distribution
- Overview of companies and brands
- Figure 12: U.S. sales of office supplies, by suppliers and retail
channels, 2002 and 2004
- Figure 13: Graph: U.S. sales of office supplies, by suppliers and
retail channels, 2004
- Figure 14: Number of outlets by type of office supply store, 2004
- Alternate view of the distribution channel
- Figure 15: Alternate view of total U.S. sales of office supplies, by
distribution channel, 2004
- Office supply stores
- Staples
- Office Depot
- OfficeMax
- Warehouse Clubs
- Figure 17: Top warehouse clubs, by sales, 2002 and 2004
- BJs Wholesale
- Costco
- SAMS CLUB
- Mass merchandisers
- Wal-Mart
- Target
- Supermarkets
- Figure 16: Sales of the leading supermarket chains in the U.S., 2004
- Drug stores
- Figure 17: Sales of the leading drug store chains in the U.S., 2004.
- Internet-based office merchandise retailers
- BuyOnlineNow.com
- DiscountOfficeSupplies.com
- eOfficeDirect.com
- Contract specialists
- Specialty retailers
- Advertising and Promotion
- Staples embraces a broad strategy
- Office Depot launches major initiatives
- OfficeMax goes local
- The Consumer
- Introduction
- Description of section
- Figure 18: Purchase of office supplies, by usage, December 2005
- Figure 19: Graph: Purchase of office supplies, by usage, December 2005
- Figure 20: Purchase of office supplies, by age, December 2005
- Figure 21: Purchase of office supplies, by income, December 2005
- Figure 22: Purchase of office supplies, by race/ethnicity, December 2005
- Figure 23: Purchase of office supplies, by employment status, December
2005
- Types of product purchases
- Figure 24: Purchase of office accessories, furniture, technology and
services, December 2005
- Figure 25: Purchase of office accessories, furniture, technology and
servics, by age, December 2005
- Figure 26: Purchase of office accessories, furniture, technology and
services, by income, December 2005
- Figure 27: Purchase of office accessories, furniture, technology and
services, by employment status, December 2005
- Where respondents bought their product
- Figure 28: Types of stores where respondents purchase office supplies,
December 2005
- Figure 29: Types of stores where respondents purchase office supplies,
by gender, December 2005
- Figure 30: Types of stores where respondents purchase office supplies,
by income, December 2005
- Figure 31: Types of stores where respondents purchased office supplies,
by race/ethnicity, December 2005
- Figure 32: Types of stores where respondents purchased office supplies,
by employment status, December 2005
- Figure 33: Types of stores where respondents purchased office supplies,
by region, December 2005
- Reasons for office supply purchases
- Figure 34: Reasons for office supply purchases, December 2005
- Figure 35: Reasons for office supply purchases, by gender, December 2005
- Figure 36: Reasons for office supply purchases, by age, December 2005
- Figure 37: Reasons for office supply purchases, by employment status,
December 2005
- Summary
- Future and Forecast
- Future trends
- Fighting commoditization
- More about channel competition
- Single sourcing might help big-box office suppliers
- Independents strike back
- Broadening service lines to increase revenue and differentiation
- Appealing to minorities and women
- More private label goods
- Market forecast
- Office supplies
- Figure 38: Forecast of total U.S. sales of office supplies, at current
and constant prices, 2005-10
- Figure 39: Graph: Total U.S. sales of office supplies, 1999-2005, and
forecast, 2005-10
- Office accessories
- Figure 40: Forecast of U.S. sales of office accessories, at current and
constant prices, 2005-10
- Office technology
- Figure 41: Forecast of U.S. sales of office technology, at current and
constant prices, 2005-10
- Office furniture
- Figure 42: Forecast of U.S. sales of office furniture, at current and
constant prices, 2005-10
- Forecast Factors
- Appendix: Trade Associations
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