Table of Contents
- Introduction and Abbreviations
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Domestic travel spend shows steady growth; international spendrebounds
sharply in 2003-04
- High travel costs have negative impact; also, 23% receive no paidvacation
- Hotels--budget supply falls, luxury rooms increase
- Falling airfares boost demand, but not likely to last due to tightprofit
margin
- Safety concerns have only short-term impact
- Online travel bookings increase, but travel agents lead market
- American Express leads market, but new online entrants compete
- The Consumer: Who travels, why, how, where, and how much they
spend;further insights on car rental and hotel brand loyalty
- Suppliers need to develop segmented marketing
- Future
- Market Drivers
- Cost of travel
- Hotel costs
- Figure 1: Hotel occupancy and averagedaily room rate, 2000-04
- Figure 2: Breakdown of U.S. hotel rooms,by daily rate, 2000-04
- Rental carsFigure 3: Total U.S. car rental revenues,at current and
constant prices, 1999-2004
- Figure 4: Average weekly car rental ratesin major U.S. markets, July 2004
- AirfaresFigure 5: Total U.S. scheduled airlinepassenger revenue, at
current and constant prices, 1999-2004
- Figure 6: Average yield for U.S. passengerairlines, 1999-2004
- Distribution of incomes
- Figure 7: Median household income,1994-2004
- Figure 8: Distribution of U.S. households,by income, 1999 and 2004
- Demographic trends--which households account for the most travel
- Figure 9: Number of married and singleU.S. households with children, by
age, income, and race/ethnicity, 2005
- Minority populations
- Figure 10: Share of historical andprojected U.S. population growth, by
race/ethnicity, 2000-10
- Vacation time
- Figure 11: Employees with access to paidvacation and paid holidays,
1999-2005
- Figure 12: Paid vacation days available toprivate sector employees, by
average wage and geographical area, March2005
- Reasons for not taking a trip
- Figure 13: Reasons for not traveling forleisure more often--parents with
children in the household, byhousehold income and Hispanic origin, December
2005
- Safety fears
- Market Size
- Domestic travel
- Figure 14: Domestic travel spending byfamilies, 2001-04
- Figure 15: Graph: Domestic travel spendingby families, 2001-04
- Figure 16: Total domestic leisure tripsand domestic leisure trips with
children, 1999-2004
- Figure 17: Total overnight domesticleisure trips, 1999-2004
- International travel
- Figure 18: Spending on internationalleisure trips by U.S. residents
traveling with children, 2001-04
- Figure 19: Graph: Spending oninternational leisure trips by U.S.
residents traveling with children,2001-04
- Figure 20: International leisure trips byU.S. residents, 1999-2004
- Figure 21: International leisure trips byU.S. residents with children,
1999-2004
- Figure 22: Spending on fares andtravel-related expenses by U.S. citizens
outside the United States,1999-2004
- Destinations visitedFigure 23: International destinationsvisited for
leisure by U.S. residents, 1999-2004
- Figure 24: Preliminary U.S. citizen airtraffic, January-August 2005
- Nights spent outside the U.S.Figure 25: Average number of nights
spentoutside the U.S., 1999-2004
- Supply Structure
- Lack of family focus
- Internet penetration and online travel bookings
- Broadband penetration
- Figure 26: U.S. broadband householdprojections, 2000-10
- Figure 27: Internet activities*,May-November 2004
- Figure 28: Means of booking air travel,U.S. outbound international
travel, 1999-2004
- Figure 29: Online bookings and last-minutetravel, December 2005
- Figure 30: Online bookings, by householdincome, December 2005
- Companies and brands
- Figure 31: Major U.S. travel agencies, byworldwide sales, 2001-04
- Figure 32: Major U.S. travel agencies, byworldwide sales, 2001-04
- Figure 33: Graph: Major U.S. travelagencies, by worldwide sales, 2001-04
- Company profiles
- American Express
- Carlson Wagonlit Travel
- IAC/InterActiveCorp (Expedia)
- TQ3 Navigant
- Travelocity
- World Travel BTI
- AAA Travel
- Liberty Travel Inc
- Cendant Corporation--Travel Distribution Services Division (ebookersand
Orbitz)
- Priceline.com Incorporated
- Advertising and Promotion
- Overview
- American Express
- Expedia (IAC/InterActiveCorp)
- Travelocity
- ebookers (Cendant Corporation)
- Priceline.com
- The Consumer
- Domestic travel
- Figure 34: Domestic trips taken by parentswith children in the household
in the last 12 months, May 2004-May 2005
- Figure 35: Domestic trips taken by parentswith children in the household
in the last 12 months, by age,race/ethnicity and household income, May
2004-May 2005
- Purpose of most recent trip
- Figure 36: Purpose of domestic trips takenby parents with children in
the household in the last 12 months, May2004-May 2005
- Figure 37: Purpose of domestic trips takenby parents with children in
the household in the last 12 months, by age,race/ethnicity and household
income, May 2004-May 2005
- Means of transport
- Figure 38: Means of transport on mostrecent domestic trip taken for
leisure by parents with children in thehousehold in the last 12 months, May
2004-May 2005
- Figure 39: Means of transport used on lastdomestic trip taken for
leisure by parents with children in thehousehold in the last 12 months, by
age, race/ethnicity and householdincome, May 2004-May 2005
- Destination state
- Figure 40: Destination state on mostrecent domestic trip taken for
leisure by parents with children in thehousehold in the last 12 months, May
2004-May 2005
- Figure 41: Destination state on mostrecent domestic trip taken for
leisure by parents with children in thehousehold in the last 12 months, by
age, race/ethnicity and censusregion, May 2004-May 2005
- Trip spend
- Figure 42: Amount spent on most recentdomestic trip taken for leisure by
parents with children in thehousehold in the last 12 months, May 2004-May
2005
- Figure 43: Amount spent on most recentdomestic trip taken for leisure by
parents with children in thehousehold in the last 12 months, by age,
race/ethnicity and householdincome, May 2004-May 2005
- Summary--Domestic travel
- The Consumer
- International travel
- Figure 44: International travel by parentswith children in the household
in the last three years, May 2004-May2005
- Figure 45: International travel by parentswith children in the household
in the last three years, by age,race/ethnicity and household income, May
2004-May 2005
- Purpose of most recent trip
- Figure 46: Purpose of international tripstaken by parents with children
in the household in the last three years,May 2004-May 2005
- Figure 47: Purpose of international tripstaken by parents with children
in the household in the last three years,by age, race/ethnicity and
household income, May 2004-May 2005
- Year of most recent trip
- Figure 48: Year of last international triptaken by parents with children
in the household in the last three years,2002-04
- Type of lodging
- Figure 49: Type of lodging used duringlast international trip taken for
leisure by parents with children inthe household in the last three years,
May 2004-May 2005
- Figure 50: Type of lodging used duringlast international trip taken for
leisure by parents with children inthe household in the last three years, by
age, race/ethnicity andhousehold income, May 2004-May 2005
- Means of transport
- Figure 51: Means of transport used duringlast international trip taken
for leisure by parents with children inthe household in the last three
years, May 2004-May 2005
- Figure 52: Means of transport used duringlast international trip taken
for leisure by parents with children inthe household in the last three
years, by age, race/ethnicity andhousehold income, May 2004-May 2005
- Trip spend
- Figure 53: Amount spent on travel duringlast international trip taken
for leisure by parents with children inthe household in the last three
years, May 2004-May 2005
- Figure 54: Amount spent on travel duringlast international trip taken
for leisure by parents with children inthe household in the last three
years, by age, race/ethnicity andhousehold income, May 2004-May 2005
- Cohort information
- Figure 55: Cohort descriptors for keyfamily travel buyers, May 2004-May
2005
- Figure 56: Frequency of domestic travel,type of lodging and trip spend,
by cohort, May 2004-May 2005
- Summary--International travel
- The Consumer
- All travel behavior--proprietary survey
- Figure 57: Trips including hotel stay, carrental, plane flight or
packaged tour taken--parents with children inthe household, December 2005
- Figure 58: Trips including hotel stay, carrental, plane flight or
packaged tour taken--parents with children inthe household, by age,
race/ethnicity and household income, December2005
- LodgingFigure 59: Number of trips taken with paidlodging in the last
year--parents with children in the household, byhousehold income, December 2005
- Air travelFigure 60: Number of trips taken withplane travel in the last
year--parents with children in the household,by household income and Hispanic
origin, December 2005
- Travel planning
- Figure 61: In charge of travel planningfor their household--parents with
children in the household, by genderand age, December 2005
- Travel companions
- Figure 62: Travel companions on mostrecent trip and trips within last
two years taken--parents withchildren in the household, December 2005
- Figure 63: Travel companions on mostrecent trip taken--parents with
children in the household, by gender,age and marital status, December 2005
- Figure 64: Travel companions on leisuretrips within last two years
taken--parents with children in thehousehold, by Hispanic origin and
household income, December 2005
- Figure 65: 'Would enjoy dedicatedflights/hotel areas for those traveling
without children'--parentswith children in the household, September 2005
- Types of travel destinations and tendency to visit new/previousdestinations
- Figure 66: Types of travel included inmost recent trip and trips within
last two years taken--parents withchildren in the household, December 2005
- Purpose of trip--activities
- Figure 67: Primary purpose of most recenttrip and trips within last two
years taken--parents with children inthe household, December 2005
- Figure 68: Primary purpose of most recenttrip taken--parents with
children in the household, by householdincome, December 2005
- Figure 69: Range of leisure activities inmost recent trip and trips
within last two years taken--parents withchildren in the household, December
2005
- Figure 70: Range of leisure activities onmost recent trip taken--parents
with children in the household, byHispanic origin and household income,
December 2005
- Attitudes towards hotels
- Figure 71: Agree 'hotel is just a placeto sleep'--parents with children
in the household who have taken atleast one qualifying trip, by age and
household income, December 2005
- Figure 72: 'Prefer to stay at boutiquehotels rather than
chains'--parents with children in the householdwho have taken at least one
qualifying trip, by age and householdincome, December 2005
- Figure 73: 'Loyal to a hotel chain evenif it is not the
cheapest'--parents with children in the householdwho have taken at least one
qualifying trip, by gender, age andhousehold income, December 2005
- Car rental
- Figure 74: Number of trips taken with owncar in the last year--parents
with children in the household, by genderand household income, December 2005
- Figure 75: Number of overnight leisuretrips taken with car rental in
last year--parents with children in thehousehold, by household income,
December 2005
- Figure 76: Longest time willing to drivebefore preferring to take a
flight--parents with children in thehousehold, December 2005
- Figure 77: Longest time willing to drivebefore preferring to take a
flight--parents with children in thehousehold, by household income, December
2005
- Figure 78: Purpose of most recent carrental--parents with children in
the household, December 2005
- Figure 79: Purpose of most recent carrental--parents with children in
the household, by gender, age andhousehold income, December 2005
- Figure 80: Method of booking most recentcar rental--parents with
children in the household, December 2005
- Figure 81: Method of booking most recentcar rental--parents with
children in the household, by age andhousehold income, December 2005
- Figure 82: 'Wish there was more varietyto rental cars
available'--parents with children in the household, bygender, December 2005
- Influence of travel magazines
- Figure 83: 'Base choice of destinationon travel magazines'--parents with
children in the household, bygender, Hispanic origin and household income,
December 2005
- Summary--All travel behavior
- The Future
- Future trends
- Grandparent power
- Changing shape of families
- Gap in the market for tailored, trusted advice
- Need for tailored marketing
- Market forecast
- Domestic travel spending by families
- Figure 84: Forecast of total U.S. domestictravel spending by families,
at current and constant prices, 2004-07
- Figure 85: Graph: Forecast of total U.S.domestic travel spending by
families, at current and constant prices,2004-07
- International travel spending by families
- Figure 86: Forecast of total U.S.international travel spending by
families, at current and constantprices, 2004-07
- Figure 87: Graph: Forecast of total U.S.international travel spending by
families, at current and constantprices, 2004-07
- Forecast factors
- Trade Associations
- Appendix: Simmons Cohorts
- Figure 88: Cohort descriptors, all groups
- Appendix: Research Methodology
- Consumer Research
- Datascension, Inc. and Harris Interactive Service Bureau
- Greenfield Online
- ICR Surveys EXCEL
- Simmons National Consumer Surveys
- Technometrica TechnoExpresssm
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
- Appendix: What is Mintel?
- Mintel Group
- Mintel Reports
- Mintel Premier
- Mintel GNPD
- Mintel Menu Insights
- Mintel Comperemedia
- Mintel Custom Solutions
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