Abstract
This report aims to provide analysis and assessment of the key issues that are likely to determine why some products might not be selling in large volumes, and consider what opportunities there may be to increase sales of these products.
In order to gain a greater appreciation of the principal themes and issues relating to this subject, consumer research was commissioned through NOP exclusively for use in this report. This focused upon a number of salient issues that might aid our understanding of why some products do not sell.
For instance, it sought to gauge whether limitations in the financial services product range could be a problem or whether a lack of financial capability across the consumer base might be hindering sales. In addition, it aimed to uncover any opportunities that financial providers might be able to exploit by gauging the potential level of demand for a number of product propositions and considering what factors are most likely to persuade consumers to arrange a broader portfolio of products. | 
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