Table of Contents
- Introduction and Abbreviations
- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
- Executive Summary
- Pasta sauces are a family staple, but a slow-growth market
- Organic/all natural sauces--small, but growing
- Consumers and carbs
- Companies and carbs
- Companies great and small
- Whats in a name
- Niche mentality
- Retailing the natural way
- Consumer research reveals opportunities
- Challenges ahead
- Forecast calls for rebound from difficult 2003-2004
- Market Drivers
- Attack of the low-carb eaters
- Figure 1: Unit sales of pasta, 1999-2004*
- Figure 2: Unit sales of pasta sauces, 1999-2004*
- Figure 3: Graph: Unit sales of pasta and pasta sauces, 1999-2004
- If you cant beat em...
- Pasta industry fights back
- Tasty, healthy tomato sauce
- Figure 4: Selected tomato products as a source of lycopene
- Competing for families with children as well as adult households
- Figure 5: Households with children under age 18 present, by age of
householder, 1994-2004
- Attempting to expand the category
- Marketing "authenticity"
- Specialty/premium pasta sauces
- Organic/natural pasta sauces
- Market Size and Trends
- Figure 6: Total U.S. retail sales of pasta sauces, at current and
constant prices, 1999-2004
- Figure 7: Graph: Total U.S. retail sales of pasta sauces, at current and
constant prices, 1999-2004
- Figure 8: Total U.S. retail sales of pasta sauces, by volume, 1999-2004
- Estimated Wal-Mart sales
- Market Segmentation
- Overview
- Figure 9: Sales of pasta sauces, segmented by product type, 2002 &
2004
- Shelf stable pasta sauce
- Figure 10: Sales of shelf stable pasta sauces, 1999-2004
- Shelf stable organic/all natural pasta sauces
- Figure 11: Sales of shelf stable organic/natural pasta sauces, 1999-2004
- Refrigerated pasta sauce
- Figure 12: Sales of refrigerated pasta sauces, 1999-2004
- Refrigerated organic/all natural pasta sauces
- Figure 13: Sales of organic/natural refrigerated pasta sauces, 1999-2004
- Supply Structure
- Manufacturer and brand sales
- Figure 14: Manufacturer sales of pasta sauce in the U.S., 2002 and 2004
- Shelf stable pasta sauces
- Figure 15: Brand sales of shelf stable pasta sauce in the U.S., 2002 and
2004
- Refrigerated pasta sauce
- Figure 16: Brand sales of refrigerated pasta sauces in the U.S., 2002
and 2004
- Major companies and brands
- Unilever Bestfoods North America
- Campbell Soup Company
- H.J. Heinz Co.
- ConAgra Foods Inc.
- Barilla America Inc.
- Nestle USA
- Kraft Foods, Inc.
- Monterey Gourmet Foods
- Advertising and Promotion
- Overview
- Major manufacturing activity
- Unilever Bestfoods
- Campbell Soup Company
- H.J. Heinz Co.
- ConAgra
- Barilla America Inc.
- Nestle
- Specialty Manufacturers
- Retail Distribution
- Introduction
- Figure 17: U.S. sales of pasta sauce products, by channel, 2002 &
2004
- Supermarkets
- Figure 18: U.S. supermarket sales of pasta sauces, at current and
constant prices, 1999-2004
- Small-scale supermarkets
- Mass-merchandisers and clubs
- Figure 19: U.S. mass merchandiser and club store sales of pasta sauces,
at current and constant prices, 1999-2004
- Natural product supermarkets
- Figure 20: U.S. Natural product supermarket sales of pasta sauces, at
current and constant prices, 1999-2004
- The Consumer
- Introduction
- Pasta and pasta sauce use
- Figure 21: Household use of pasta, January-September 2004
- Figure 22: Household use of pasta sauce, January-September 2004
- Figure 23: Household use of pasta sauce, by race/ethnicity,
January-September 2004
- Figure 24: Household use of pasta sauce, by number in household,
January-September 2004
- Changes in pasta consumption
- Figure 25: Pasta consumption compared with previous year, February 2005
- Figure 26: Pasta consumption compared with previous year, by gender,
February 2005
- Figure 27: Pasta consumption compared with previous year, by age,
February 2005
- Figure 28: Pasta consumption compared with previous year, by region,
February 2005
- Figure 29: Carb reduction as reason for eating less pasta than in
previous year, February 2005
- Consumption rates of pasta
- Figure 30: Pasta consumption rates per month, February 2005
- Figure 31: Pasta consumption rates per month, by age, February 2005
- Figure 32: Pasta consumption rates per month, by household income,
February 2005
- Frequency of pasta sauce use
- Figure 33: Household amount of pasta sauce used in last 30 days,
January-September 2004
- Figure 34: Household amount of pasta sauce used in last 30 days, by
race/ethnicity, January-September 2004
- Figure 35: Household amount of pasta sauce used in last 30 days, by age,
January-September 2004
- Figure 36: Household use of pasta sauce, by number in household,
January-September 2004
- Figure 37: Graph: Household use of pasta sauce, by number in household,
January-September 2004
- Purchasing attitudes
- Figure 38: Purchasing attitudes towards pasta sauce, February 2005
- Figure 39: Purchasing attitudes towards pasta sauce, by age, February
2005
- Figure 40: Purchasing attitudes towards pasta sauce, by household
income, February 2005
- Figure 42: Purchasing attitudes towards pasta sauce, by region, February
2005
- Types of pasta sauce purchased
- Figure 43: Types of pasta sauce purchased in past three months, February
2005
- Figure 44: Types of pasta sauce purchased in past three months, by
gender, February 2005
- Figure 45: Types of pasta sauce purchased in past three months, by age,
February 2005
- Figure 46: Types of pasta sauce purchased in past three months, by
household income, February 2005
- Figure 47: Types of pasta sauce purchased in past three months, by
urban/rural status, February 2005
- Pasta sauce and cooking
- Figure 48: Attitudes toward pasta sauce and cooking, February 2005
- Figure 49: Attitudes toward pasta sauce and cooking, by gender, February
2005
- Figure 50: Attitudes toward pasta sauce and cooking, by region, February
2005
- Summary
- Age
- Family
- Income
- Gender
- The consumer on camera -- video clips
- About Mintel ECLIPS
- Views on pasta sauce
- Future and Forecast
- Future trends
- The carb effect evolves
- Could pasta meals be healthy again?
- Strength in natural food sales
- Differentiation in a crowded field through packaging
- Continued competition for convenience
- Market forecast
- Pasta sauces
- Figure 51: Forecast of total U.S. FDM sales of pasta sauces, at current
and constant prices, 2004-2009
- Figure 52: Graph: Total U.S. FDM sales of pasta sauces, 1999-2004, and
forecast sales, 2005-2009
- Shelf-stable pasta sauce
- Figure 53: Forecast of U.S. FDM sales of shelf stable pasta sauce, at
current and constant prices, 2004-2009
- Refrigerated pasta sauce
- Figure 54: Forecast of U.S. FDM sales of refrigerated pasta sauce, at
current and constant prices, 2004-2009
- Forecast factors
- Market Size and Trends--Update
- Figure 55: Sales of pasta sauces, at current and constant prices,
2000-05
- Estimating Wal-Mart Sales
- Market Segmentation--Update
- Overview
- Figure 56: Sales of pasta sauce, segmented by type, 2003 and 2005
- Shelf stable pasta sauce
- Figure 57: Sales of shelf stable pasta sauce, at current and constant
prices, 2000-05
- Refrigerated pasta sauce
- Figure 58: Sales of refrigerated pasta sauce, at current and constant
prices, 2000-05
- Future and Forecast--Update
- Future trends
- The carb effect evolves
- Could pasta meals be healthy again?
- Strength in natural food sales
- Differentiation in a crowded field through packaging
- Continued competition for convenience
- Market forecast--Updated
- Pasta sauces
- Figure 59: Forecast of total U.S. sales of pasta sauces, at current and
constant prices, 2005-10
- Appendix: Trade Associations
- Appendix: New Product Developments
- Category review -- cooking sauces
- Introduction
- Figure 60: Product launches by region, all cooking sauces, 2001-2004
- Figure 61: U.S. new product introduction of pasta sauces, 1999-2004
- New product briefs
- Wild Oats: Organic Pasta Sauce
- Unilever Bestfoods: Organic RagEPasta Sauce
- Campbell Soup: Prego Chunky Garden
- Price Chopper: Central Market Classics Vodka Sauce
- Target: Fields Marketplace Pasta Sauce
- Heinz USA: Classico Signature Recipes Four Cheese Alfredo Pasta Sauce
- Lucini Italia: Pasta Sauce
- Hain-Celestial Group: Carb Fit Pasta Sauces
- Newmans Own: Tomato, Peppers & Spices Pasta Sauce
- General Mills: Muir Glen Organic Italian Herb Pasta Sauce
- Appendix: Research Methodology
- Consumer Research
- Sampling & Weighting
- Technometrica TechnoExpresssm
- ICR Surveys EXCEL
- Simmons National Consumer Surveys
- Greenfield Online
- Presentation & Definition
- Further Analysis
- Trade Research
- Informal trade research
- Formal trade research
- Desk & Internet Research
- Sources
- Definitions
- Forecasts
- Appendix: What is Mintel?
- Mintel Group
- Mintel Reports
- Mintel Premier
- Mintel ECLIPS
- GNPD
- Menu Insights
- Comperemedia
- Brokertrack
- Mintel Services
- Applied Research
- Mintel Consulting
- POS+
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