Table of Contents
- Introduction and Abbreviations
- Definition
- Consumer research
- GMIAbbreviations
- Premier Insight
- Charity a good cause of interest
- Familiarity breeds content online
- Segment market for mobile jackpot
- Summary of Key Report Findings
- Market sustains deregulatory growth
- Betting sector remains market leader...
- ...but gaming machines are most common form of gambling
- Full force of Gambling Act not expected until 2008
- Gambling Act a positive influence for casinos...
- ...and remote gambling...
- ...with betting largely unaffected...
- ...but the gaming machines sector losing out
- Internet catches up with betting shops...
- ...particularly among the higher rollers...
- ...but online gamblers stick with who they know
- Young males are the key gambling demographic, especially for remotesector
- Horse racing the most popular betting medium
- Sports betting appeals to the keenest gamblers
- The future: remote gambling primed for further growth
- Market Factors
- Economic factors
- Figure 1: Trends in personal disposableincome and consumer expenditure,
2001-11
- Household expenditure on gambling
- Figure 2: Household expenditure ongambling, by income decile group,
2003/04
- Employment status
- Figure 3: UK labour force trends, 2001-11
- Working women
- Figure 4: Trends in the number of workingwomen and men, 2001-11
- Demographic factors
- Figure 5: Trends in the age structure ofthe UK population, by gender,
2001-11
- Socio-economic groups
- Figure 6: Forecast adult populationtrends, by socio-economic group,
2001-11
- Lifestage
- Figure 7: Forecast adult populationtrends, by lifestage, 2001-11
- Legislation and regulation
- The Gambling Act 2005
- Figure 8: Gambling Act 2005, intendedtimetable for implementation, June
2005
- The Gambling Commission
- Figure 9: Gambling Commission consultationprogramme, 2004-07
- Casino gambling
- Figure 10: Government requirements for newcategories of casino, July 2005
- Restrictions on casino numbers
- Betting
- Gaming machines
- Figure 11: New gaming machineclassifications, March 2006
- Remote gambling
- Problem gambling
- Duties and taxes
- Figure 12: Gaming duty bands, 2005-06
- Figure 13: Amusement Machine Licence Duty,classification and annual
rates, 2006
- Figure 14: Amusement Machine Licence Dutyrevenues, 1995/96-2004/05
- Other regulatory controls
- Maximum payouts
- Advertising controls
- Age restrictions
- Figure 15: Age at which it is legal toparticipate in different forms of
gambling, March 2006
- Smoking banEuropean legislationThe leisure market
- Figure 16: Expenditure on leisureactivities, by market share, 2000-05
- Figure 17: Variations in weekly leisureand gambling expenditure, by
region, 2003/04
- Accessibility
- Figure 18: UK gambling facility provision,2003/04 and 2004/05
- Technology
- Figure 19: Top ten sports betting sites,by market share, February 2006
- Market Background
- Market size
- Figure 20: The UK gambling market, 2001-06
- Market segmentation
- Figure 21: UK gambling stakes, by keysector, 2001-05
- Figure 22: UK gambling net expenditure, bykey sector, 2001-05
- Figure 23: Proportion of prizes to stakes,by key sector, 2005
- Market trends
- Marketing, Advertising and Promotion
- The Consumer
- Bettors and frequency of betting
- Figure 24: Mode of betting, by frequency,January 2006
- Betting methods
- Figure 25: Most popular methods ofbetting, January 2006
- Demographic analysis of betting method preferences
- Figure 26: Most popular betting methods,by gender, age, working and
marital status, January 2006
- Figure 27: Most popular betting methods,by region, age of children in
household and annual household income,January 2006
- Figure 28: Most popular betting methods,by type of home Internet
connection, Internet usage, television viewinghabits and mobile phone
network, January 2006
- Figure 29: Most popular betting methods,by daily and Sunday newspaper
readership and supermarket usage, January2006
- Figure 30: Most popular betting methods,by personality trait, January
2006
- Figure 31: Next most popular bettingmethods, by gender, age, working and
marital status, January 2006
- Figure 32: Next most popular bettingmethods, by region, age of children
in household and annual householdincome, January 2006
- Figure 33: Next most popular bettingmethods, by type of home Internet
connection, Internet usage, televisionviewing habits and mobile phone
network, January 2006
- Figure 34: Next most popular bettingmethods, by daily and Sunday
newspaper readership and supermarket usage,January 2006
- Figure 35: Next most popular bettingmethods, by personality trait,
January 2006
- Types of betting
- Figure 36: Most popular types of betting,January 2006
- Demographic analysis of most popular betting events
- Figure 37: Most popular types of betting,by gender, age, working status
and marital status, January 2006
- Figure 38: Most popular types of betting,by region, age of children in
household and household income, January2006
- Figure 39: Most popular types of betting,by type of home Internet
connection, Internet usage, television viewinghabits and mobile phone
network, January 2006
- Figure 40: Most popular types of betting,by daily and Sunday newspaper
readership and supermarket usage, January2006
- Figure 41: Most popular types of betting,by personality trait, January
2006
- Most popular types of betting for preferred methods of betting
- Figure 42: Most popular methods ofbetting, by most popular types of
betting, January 2006
- Size of stakes
- Figure 43: Betting stakes, January 2006
- Amount bet by demographic analysis
- Figure 44: Betting stakes, by gender, age,working status and marital
status, January 2006
- Figure 45: Betting stakes, by region, ageof children in household and
annual household income, January 2006
- Figure 46: Betting stakes, by homeInternet connection and usage,
television viewing habits and mobilephone network, January 2006
- Figure 47: Betting stakes, by daily andSunday newspaper readership and
supermarket usage, January 2006
- Figure 48: Betting stakes, by personalitytrait, January 2006
- How much is staked where?
- Figure 49: Size of stakes, by method ofbetting, January 2006
- Figure 50: Most popular modes of betting,by size of stake (gamblers
only), January 2006
- How much is staked on what?
- Figure 51: Most popular types of betting,by size of stake, January 2006
- Motivations for gambling
- Figure 52: Motivations for gambling,January 2006
- Figure 53: Motivations for betting, bygender, age, working status and
marital status, January 2006
- Figure 54: Motivations for gambling, byregion, age of children in
household and annual household income,January 2006
- Figure 55: Motivations for gambling, byhome Internet connection and
usage, television viewing habits and mobilephone network, January 2006
- Figure 56: Motivations for gambling, bydaily and Sunday newspaper
readership and supermarket usage, January2006
- Figure 57: Profile of gamblers, bymotivation for gambling, January 2006
- How consumers bet, according to why they bet
- Figure 58: Mode of betting, by motivationfor betting (gamblers only),
January 2006
- How much is staked, according to motive for betting
- Figure 59: Size of stake, by motivationfor betting, January 2006
- Figure 60: Motivation for betting, by sizeof stake, January 2006
- Figure 61: Websites browsed but not beton, by motivation for betting,
January 2006
- Figure 62: Websites bet on, by motivationfor betting, January 2006
- Website repertoire
- Figure 63: Number of gambling websitesbrowsed but not bet on, by mode of
betting, January 2006
- Figure 64: Number of gambling websites beton, by mode of betting,
January 2006
- Figure 65: Number of websites browsed butnot bet on, by type of betting,
January 2006
- Figure 66: Number of websites bet on, bytype of betting, January 2006
- Figure 67: Number of websites browsed butnot bet on, by amount staked,
January 2006
- Figure 68: Number of websites bet on, byamount staked, January 2006
- Figure 69: Number of websites browsed butnot bet on, by motivation for
betting, January 2006
- Figure 70: Number of websites bet on, bymotivation for betting, January
2006
- Brand recognition
- Figure 71: Most popular websites to use ifplacing a free £5 bet, January
2006
- Correlation matrices
- Figure 72: Correlation between method ofbetting and type of betting,
January 2006
- Figure 73: Correlation between method ofbetting and motivation for
betting, January 2006
- Betting targeting
- Figure 74: Most popular modes of betting,by target groups, January 2006
- Figure 75: Most popular gambling events,by target groups, January 2006
- Figure 76: Sum staked, by target groups,January 2006
- Figure 77: Most popular reasons forgambling, by typology, January 2006
- Figure 78: Websites browsed but never beton, by typology, January 2006
- Figure 79: User profiles of websitesbrowsed but not bet on, by target
groups, January 2006
- Figure 80: Websites placed bet on, bytarget groups, January 2006
- Figure 81: Most popular websites to use ifplacing a free £5 bet, by
target groups, January 2006
- The Consumer -- Detailed Demographics
- Profile of betting methods by demographic analysis
- Figure 82: Betting methods, by gender,age, working status and marital
status, January 2006
- Figure 83: Betting methods, by region, ageof own children and annual
household income, January 2006
- Figure 84: Betting methods, by domesticInternet connection, Internet
usage, television viewing habits andmobile phone network, January 2006
- Figure 85: Betting methods, by newspaperreadership and supermarket
preference, January 2006
- Figure 86: Betting methods, by personalitytrait, January 2006
- Figure 87: Further betting methods, bygender, age, working status and
marital status, January 2006
- Figure 88: Further betting methods, byregion, age of children and annual
household income, January 2006
- Figure 89: Further betting methods, bydomestic Internet connection and
usage, television viewing habits andmobile phone network, January 2006
- Figure 90: Further betting methods, bynewspaper readership and
supermarket preference, January 2006
- Figure 91: Further methods of betting, bypersonality trait, January 2006
- Type of event last bet on, by demographic profile
- Figure 92: Type of betting, by gender,age, working status and marital
status, January 2006
- Figure 93: Type of betting, by region, ageof children and annual
household income, January 2006
- Figure 94: Type of betting, by domesticInternet connection and usage,
television viewing habits and mobilephone network, January 2006
- Figure 95: Type of betting, by newspaperreadership and supermarket
preference, January 2006
- Figure 96: Type of betting, by personalitytrait, January 2006
- Motivations for betting
- Figure 97: Mode of betting, by motivationfor betting (all respondents),
January 2006
- Repertoire of websites browsed/bet on
- Figure 98: Number of websites browsed butnot bet on, by method of
betting, January 2006
- Figure 99: Number of websites browsed andbet on, by method of betting,
January 2006
- Figure 100: Number of websites browsed butnot bet on, by type of
betting, January 2006
- Figure 101: Number of websites browsed butnot bet on, by method of
betting, January 2006
- Figure 102: Number of websites browsed butnot bet on, by motivation for
betting, January 2006
- Future and Forecast
- Economic and demographic outlook broadly positive
- Short-term uncertainty generated by the Gambling Act...
- ...particularly over the future shape of the casino sector
- Market growth anticipated...
- ...with remote gambling set for most rapid expansion
- Gaming machines face fight to prosper
- Forecast
- Figure 103: Forecast net expenditure forthe UK gambling market, 2006-11
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