- Introduction and Abbreviations
- Introduction
- Definition
- Abbreviations & terms
- Abbreviations
- Executive Summary
- MP3 player sales and improved functionality drive market
- Availability of accessories encourages sales
- Sales soar to $2 billion in 2006
- "Other" accessories make up half of sales, but headphones most widely
owned accessory
- iPod accessories dominate, but supplier field still wide
- Accessory sales driven by MP3 player advertising--little independent
activity
- Consumers pick stores over online resellers, Best Buy comes out on top
- Current rates of ownership low, but growing
- Core market is 18-34-year-old enthusiasts, but $100K+ spend more
- Sales set to increase at high and low price points
- MP3 takes over mobile audio and makes its mark on the home
- Universal accessories on the up
- Market Drivers
- Sales of MP3 players
- Figure 1: MP3 player units shipped to retailers, 2004-06
- Growing number of young consumers boosts use of accessories
- Figure 2: U.S. population projections and MP3 accessory usage, by age,
2001-11
- Hispanic population grows, uses MP3s at significant rate
- Figure 3: U.S. Hispanic population projections and MP3 accessory usage,
by age, 2001-11
- Lifestyle changes
- Figure 4: Activities engaged in while listening to MP3 player,
comparison of 18-24-year-olds to all respondents, April 2006
- iPod economy
- Wide availability of accessories
- Product development and improved functionality in MP3 players
- Market Size and Trends
- Market size
- Figure 5: Total U.S. manufacturer sales of MP3 players and other
portable audio hardware, at current and constant prices, 2001-06
- Figure 6: Graph: Total U.S. manufacturer sales of MP3 players and other
portable audio hardware, at current and constant prices, 2001-06
- Figure 7: Total U.S. retail sales of MP3 player accessories, at current
and constant prices, 2001-06
- Figure 8: Graph: Total U.S. retail sales of MP3 player accessories, at
current and constant prices, 2001-06
- Market trends--new product introductions
- Market Segmentation
- Overview
- Figure 9: Sales of MP3 player accessories, segmented by speakers,
headphones and other accessories, 2004 and 2006
- Figure 10: Graph: Sales of MP3 player accessories, segmented by
speakers, headphones and other accessories, 2006
- Figure 11: Types of MP3 player accessory owned, April 2006
- Other accessories
- Figure 12: Sales of other accessories, at current and constant prices,
2001-06
- Speakers
- Figure 13: Sales of speakers, at current and constant prices, 2001-06
- Headphones
- Figure 14: Sales of headphones, at current and constant prices, 2001-06
- Supply Structure
- Companies and brands
- Figure 15: Manufacturer sales of portable audio products and MP3
accessories in the U.S., 2003 and 2005
- Figure 16: Brands of MP3 player owned, April 2006
- Company profiles
- Overview
- DLO (Digital Lifestyle Outfitters)
- Griffin Technology
- Belkin
- Bose
- Altec Lansing (Plantronics)
- New products
- Advertising and Promotion
- Overview
- Apple
- Sony
- Retail Distribution
- Overview
- Figure 17: Where most recent MP3 player was bought, April 2006
- Figure 18: Store, website or catalog MP3 player was bought from, April
2006
- Electronics stores
- Other stores
- Mass merchandisers
- Computer stores
- Websites
- The Consumer
- Introduction
- Summary highlights of consumer survey
- Ownership of MP3 players and accessories
- Figure 19: Ownership of and intention to buy an iPod, MP3 player or MP3
player accessory, April 2006
- Figure 20: Ownership of iPod, MP3 player or MP3 player accessory, by
age and household income, April 2006
- Figure 21: Ownership of iPod, MP3 player or MP3 player accessory, by
race/ethnic origin, April 2006
- Figure 22: Ownership of iPod, MP3 player or MP3 player accessory, by
marital status, April 2006
- Brands of MP3 players owned
- Figure 23: Brands of MP3 player owned, by age and household income,
April 2006
- Where MP3 players are bought
- Type of store
- Figure 24: Where most recent MP3 player was bought, April 2006
- Named store
- Figure 25: Store, website or catalog MP3 player was bought from, by
household income, April 2006
- MP3 accessories owned
- Figure 26: Types of MP3 player accessory owned, by gender, April 2006
- Figure 27: Types of MP3 player accessory owned, by age and household
income, April 2006
- Spend on MP3 accessories
- Figure 28: Amount spent on most recent MP3 accessory purchase, April
2006
- Figure 29: Average spend on most recent MP3 accessory purchase, by
gender, age, household income and marital status, April 2006
- How MP3 players are used
- Figure 30: Activities engaged in while listening to MP3 player, April
2006
- Figure 31: Activities engaged in while listening to MP3 player, by age,
April 2006
- Figure 32: Activities engaged in while listening to MP3 player, by
household income, April 2006
- Personalization of MP3 players
- Figure 33: Want to make/have made MP3 player look unique, by age, April
2006
- MP3 player accessories as a gift, given or received
- Figure 34: Have given/received MP3 player accessory as a gift, by age
and household income, April 2006
- Future and Forecast
- Future trends
- Sales continue to increase as market matures
- Expansion at top and bottom price points
- MP3 takes over mobile audio category--increased car use boosts functional
accessory sales
- Speakers and wireless transmitters bring MP3 home
- Unbundling by suppliers boosts market for basics
- Apple' s share of MP3 market shrinks, universal accessories increase
- Retailer-branded MP3 players emerge, growing unbranded/own-branded
accessory market
- Product innovation and development continues
- "Made for Apple" splits iPod accessory market
- Accessory suppliers develop low-cost marketing strategies
- Electronics stores continue to lead with product range and grab-ability
- Spread of accessories help retailers build margin
- Market forecast
- MP3 player accessories
- Figure 35: Forecast of total U.S. sales of MP3 player accessories, at
current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
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