Table of Contents
- Introduction and Abbreviations
- Introduction
- Other relevant reports
- Definition
- Abbreviations & terms
- Abbreviations
- Terms
- Executive Summary
- Winter marks a slowdown in leisure travel
- Household income and presence of children are key factors in likelihood of
winter travel
- Travelers aged 55+ growing at a significant rate
- Gay and lesbian consumers have higher disposable incomes, travel more
- Rising energy costs affect some more than others
- Lifestage influences travel companions
- Winter breaks are typically short breaks
- Points in the U.S. top the most popular winter vacation destinations
- Spending time with family and friends is the primary purpose of winter
leisure travel
- The average winter vacation costs just over $1,000
- Forecast flat after inflation--about on pace with all other travel
- Market Background
- Trends in number of winter leisure trips taken
- Figure 1: Winter leisure trips and percentage of total leisure trips,
2000-05
- Figure 2: Leisure trips, shares by season, 2000-05
- Trends in age for winter holiday travelers
- Figure 3: U.S. population projections and number of winter holiday
travelers, by age, 2001-11
- Overall travel expenditures
- Figure 4: Travel expenditures in the U.S., at current and constant
prices, 2000-05
- Gay and lesbian travelers fuel higher travel expenditures in off-season
months
- Figure 5: Disposable income, by racial/ethnic group and GLBT, 2004
- Vacation time
- Figure 6: Employees with access to paid vacation and paid holidays,
1999-2005
- Holidays impact how winter months are spent
- Winter travel gets a bad reputation
- Demographics of Winter Leisure Travelers
- Incidence of taking winter leisure trips
- Figure 7: Incidence of winter leisure travel, April-May 2006
- Household income
- Figure 8: Incidence of seasonal leisure travel, by household income,
April-May 2006
- Trends in median household income
- Figure 9: Median household income, 1994-2004
- Figure 10: Distribution of U.S. households, by income, 1999 and 2004
- Traveling with children
- Figure 11: Incidence of seasonal leisure travel, by number of children,
April-May 2006
- Marital status
- Figure 12: Incidence of seasonal leisure travel, by marital status,
April-May 2006
- Figure 13: Domestic leisure household trips, by traveler type, 2004
- Age
- Figure 14: Incidence of seasonal leisure travel, by age, April-May 2006
- Minority populations
- Figure 15: Incidence of seasonal leisure travel, by race/ethnicity,
April-May 2006
- Figure 16: Household income distribution, by race and Hispanic origin of
householder, 2003
- Travel companions
- Figure 17: Travel companions for winter leisure trips, April-May 2006
- Figure 18: Travel companions for winter leisure trips, by household
type, April-May 2006
- Figure 19: Travel companions for winter leisure trips, by age, April-May
2006
- Figure 20: Travel companions for winter leisure trips, by household
income, April-May 2006
- Figure 21: Travel companions for winter leisure trips, by Hispanic
origin*, April-May 2006
- Figure 22: Share of historical and projected U.S. population growth, by
race/ethnicity, 2000-10
- How Travel is Booked
- Introduction
- Figure 23: Methods of holiday travel booking, October 2005
- Figure 24: Method of booking hotel, airfare, and car rentals, October
2004
- Internet promotes last-minute travel
- Figure 25: Last-minute travel, May 2004
- Reasons for taking last-minute travel
- Figure 26: Reasons for last-minute travel, May 2004
- Metasearchers improve Internet functionality
- Internet use and penetration
- Mode of travel for winter leisure trips
- Overview
- Figure 27: Mode of travel for winter leisure trips, April-May 2006
- Airlines
- Figure 28: Airline passengers (leisure or business) in winter months,
2000-06
- Car rental vs. driving one's own car
- Figure 29: Mode of travel for winter leisure trips, by gender, April-May
2006
- Figure 30: Time will drive before preferring to fly, by age, December
2005
- Figure 31: Time will drive before preferring to fly, by household
income, December 2005
- Age
- Figure 32: Mode of travel for winter leisure trips, by age, April-May
2006
- Household income
- Figure 33: Mode of travel for winter leisure trips, by household income,
April-May 2006
- Cruises
- Presence of children
- Figure 34: Mode of travel for winter leisure trips, by presence of
children, April-May 2006
- Winter Travel Destinations
- Where have they been?
- Figure 35: Domestic and global regional destinations visited, April-May
2006
- Figure 36: Domestic and global regional destinations visited, by
household income, April-May 2006
- Figure 37: Domestic and global regional destinations visited, by age,
April-May 2006
- Different lifestages mean different destinations
- Figure 38: Top suggested winter destinations, by travel group, 2003
- Length of trip
- Figure 39: Length of winter holiday trips, April-May 2006
- Figure 40: Average length of winter holiday trips, by age, presence of
children, race/ethnicity and employment status, April-May 2006
- Trip expenditures
- Figure 41: Expenditure on winter holiday trips, April-May 2006
- Figure 42: Average spend on winter holiday trips, by age, presence of
children, race/ethnicity and employment status, April-May 2006
- Trip activities
- Figure 43: Primary purpose of last trip, April-May 2006
- Figure 44: Primary purpose of last trip, by age, April-May 2006
- Travel Lodging
- Incidence of using paid lodging
- Figure 45: Incidence of paid lodging for winter leisure travel,
April-May 2006
- Figure 46: Incidence of paid lodging for winter leisure travel, by
household income, April-May 2006
- Figure 47: Incidence of paid lodging for winter leisure travel, by
household type, April-May 2006
- Figure 48: Incidence of paid lodging for winter leisure travel, by age,
April-May 2006
- Hotel rates on the rise
- Figure 49: Hotel occupancy and revenue, 2000-04
- Increase in supply at higher end
- Figure 50: U.S. hotel rooms, distribution by daily rate, 2000-04
- Future and Forecast
- Future trends
- Gap in the market for tailored, trusted advice
- Marketing to women
- Market forecast
- U.S. travel expenditures
- Figure 51: Forecast of total U.S. travel expenditures, at current and
constant prices, 2005-10
- Figure 52: Graph: Forecast of total U.S. travel expenditures, at current
and constant prices, 2005-10
- Forecast Factors
- Appendix: Trade Associations
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