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Market Research Report

Ice Cream - US - July 2006

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2006/07 Content info  
Product code MT42788
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Description TOC

Table of Contents

Introduction and Abbreviations

  • Introduction
  • Other relevant reports
  • Definition
  • Abbreviations & terms
  • Abbreviations
  • Terms

Executive Summary

  • Growing market fueled by product innovation
  • Ice cream and frozen novelties drive category growth
  • Industry consolidation
  • Advertising spending low but increasing
  • Channel shift from supermarkets to value and easy in-and-out formats
  • The ice cream consumer
  • Everyone loves ice cream
  • Brand loyalty
  • The future of packaged ice cream

Market Drivers

  • A trend towards industry consolidation
  • Healthier eating trend
  • Low-carbohydrate diet trend
  • Childhood obesity epidemic
  • Record level of product innovation
    • Figure 1: Number of new ice cream products launched, 1999-2005
    • Figure 2: Graph: Ice cream new product launches, 1999-2005*
    • Figure 3: Product positioning claims of new product launches, 2004
  • Premium products on the rise
  • Frozen novelty segment seeing increased innovation
  • Aging population
    • Figure 4: U.S. population projections, by age, 2005-2010
    • Figure 5: Types of ice cream consumed by households, by age of head of household, January-September 2004
  • Competition from scoop shops

Market Size and Trends

  • Figure 6: FDM sales of ice cream, at current and constant prices, 1999-2004
  • Figure 7: Graph: Trends in FDM sales of ice cream, at current and constant prices, 1999-2004

Market Segmentation

  • Overview
    • Figure 8: FDM sales of ice cream products, by type, 2002 and 2004
    • Figure 9: Graph: FDM sales of ice cream, by product type, 2004
  • Ice cream
    • Figure 10: FDM sales of ice cream, at current and constant prices, 1999-2004
  • Frozen novelties
    • Figure 11: FDM sales of frozen novelties, at current and constant prices, 1999-2004
  • Sherbet, sorbet and ices
    • Figure 12: FDM sales of sherbet, sorbet and ices, at current and constant prices, 1999-2004
  • Frozen yogurt and tofu
    • Figure 13: FDM sales of frozen yogurt and tofu, at current and constant prices, 1999-2004

Supply Structure

  • Foreign trade
  • Imports
    • Figure 14: Ice cream and other edible ice product imports, by source country/region, 2003 and 2004
  • Exports
    • Figure 15: Ice cream and other edible ice product exports, by destination country/region, 2003 and 2004
  • Company and brand sales
  • FDM sales by manufacturer
    • Figure 16: FDM sales of ice cream products*, by manufacturer sales, 2003 and 2004
    • Figure 17: Graph: FDM sales of ice cream, by manufacturer, 2004
  • FDM sales by manufacturer & brand
  • Ice cream
    • Figure 18: FDM sales of ice cream, by manufacturer and brand, 2003 and 2004
  • Frozen novelties
    • Figure 19: FDM sales of frozen novelties, by manufacturer and brand, 2003 and 2004
  • Frozen yogurt/tofu, sherbet, sorbet and ices
    • Figure 20: FDM sales of frozen yogurt/tofu, sherbet, sorbet and ices, by manufacturer and brand, 2003 and 2004
  • Major manufacturers and brands
  • Unilever
  • Dreyer's Grand Ice Cream Holdings, Inc.
  • CoolBrands International, Inc.
  • Blue Bell Creameries, L.P.
  • Wells' Dairy Inc.
  • HP Hood LLC
  • Turkey Hill Dairy

Advertising and Promotion

  • Introduction
  • Industry-wide promotion
  • Major companies and brands
  • Unilever
  • Dreyer's Grand Ice Cream Holdings, Inc.
  • CoolBrands International, Inc.
  • Blue Bell Creameries, L.P.
  • Retail Distribution
  • Introduction
    • Figure 21: FDM sales of ice cream products, by channel, 2002 and 2004
  • Supermarkets
    • Figure 22: Supermarket sales of ice cream products, at current and constant prices, 1999-2004
  • Drug stores
  • Mass merchandisers and clubs
  • The role of Wal-Mart
    • Figure 23: Graph: Wal-Mart sales, 1994-2004
  • Convenience stores
  • Dollar stores

The Consumer

  • Introduction
  • Household consumption of ice cream
    • Figure 24: Household consumption of ice cream, January-September 2004
    • Figure 25: Household consumption of ice cream, by age of head of household, January-September 2004
    • Figure 26: Consumption of ice cream, by presenece of children in household, January-September 2004
    • Figure 27: Consumption of ice cream, by race/ethnicity, January-September 2004
  • Type, brand and amount of ice cream consumed by households
    • Figure 28: Types, brands and amount of ice cream consumed by households, January-September 2004
    • Figure 29: Types, brands and amount of ice cream consumed by households, by age of head of household, January-September 2004
    • Figure 30: Types, brands and amount of ice cream consumed by households, by race/ethnicity, January-September 2004
    • Figure 31: Types, brands and amount of ice cream consumed by households, by presence of children in household, January-September 2004
  • Frozen yogurt
  • Personal consumption of frozen yogurt
    • Figure 32: Consumption of frozen yogurt, January-September 2004
    • Figure 33: Consumption of frozen yogurt, by gender, January-September 2004
  • Consumption of frozen yogurt by type, sole brand usage, and quantity
    • Figure 34: Types and quantity of frozen yogurt consumed, January-September 2004
    • Figure 35: Types and quantity of frozen yogurt consumed, by race/ethnicity, January-September 2004
  • Brand loyalty
    • Figure 36: Brand loyalty in ice cream purchases, April 2005
    • Figure 37: Brand loyalty in ice cream purchases, by age, April 2005
  • Attitudes towards ice cream
    • Figure 38: Opinions about ice cream, April 2005
    • Figure 39: Opinions about ice cream, by age, January 2004-September 2004
  • Where ice cream is purchased
    • Figure 40: Where respondents purchase ice cream, April 2005
    • Figure 41: Where respondents purchase ice cream, by age, April 2005
    • Figure 42: Where respondents purchase ice cream, by presence of children, April 2005
  • Kids' and teens' consumption of ice cream
    • Figure 43: Kids' & teens' consumption of ice cream, January-September 2004

Summary and conclusions

Future and Forecast

  • Future trends
  • High level of innovation will continue
  • More better-for-you products
  • More indulgent products
  • More co-branding
  • More ethnic flavors
  • More products targeted to older adults
  • Ice cream positioned as the "healthy" dessert
  • Growth in alternative channels

Market forecast

  • Overview
    • Figure 44: Forecast of total FDM sales of ice cream products, at current and constant prices, 2004-2009
    • Figure 45: Graph: Forecast trends in FDM sales of ice cream products, current and constant prices, 2004-2009
  • Ice cream
    • Figure 46: Forecast of FDM sales of ice cream, at current and constant prices, 2004-2009
  • Frozen novelties
    • Figure 47: Forecast of FDM sales of frozen novelties, at current and constant prices, 2004-2009
  • Sherbet, sorbet, and ices
    • Figure 48: Forecast of FDM sales of sherbet, sorbet, and ices, at current and constant prices, 2004-2009
  • Frozen yogurt and tofu
    • Figure 49: Forecast of FDM sales of frozen yogurt and tofu, at current and constant prices, 2004-2009
  • Forecast factors
  • Product innovation
  • Dietary factors
  • Health and obesity factors

Market Size and Trends - Update

  • Figure 50: Sales of ice cream and frozen novelties, at current and constant prices, 2001-06
  • Estimating Wal-Mart

Market Segmentation - Update

  • Overview
    • Figure 51: FDM sales of ice cream and frozen novelties, segmented by type, 2004 and 2006
  • Ice cream
    • Figure 52: FDM sales of ice cream, at current and constant prices, 2001-06
  • Frozen novelties
    • Figure 53: FDM sales of frozen novelties, at current and constant prices, 2001-06
  • Sherbet, sorbet, and ices
    • Figure 54: FDM sales sherbet, sorbet, and ices, at current and constant prices, 2001-06
  • Frozen yogurt and tofu
    • Figure 55: FDM sales of frozen yogurt and tofu, at current and constant prices, 2001-06

Future and Forecast - Update

  • Future trends
  • High level of innovation will continue
  • More better-for-you products
  • More indulgent products
  • More co-branding
  • More ethnic flavors
  • More products targeted to older adults
  • Ice cream positioned as the "healthy" dessert
  • Growth in alternative channels

Market forecast - Updated

  • Ice cream and frozen novelties
    • Figure 56: Forecast of total U.S. sales of ice cream and frozen novelties, at current and constant prices, 2006-11
  • Ice cream
    • Figure 57: Forecast of U.S. FDM sales of ice cream, at current and constant prices, 2006-11
  • Frozen novelties
    • Figure 58: Forecast of U.S. FDM sales of frozen novelties, at current and constant prices, 2006-11
  • Sherbet, sorbet, and ices
    • Figure 59: Forecast of U.S. FDM sales of sherbet, sorbet, and ices, at current and constant prices, 2006-11
  • Frozen yogurt and tofu
    • Figure 60: Forecast of U.S. FDM sales of frozen yogurt and tofu, at current and constant prices, 2006-11

Appendix: Trade Associations

  • National & international associations
  • Regional associations
  • State associations

Appendix: New Product Briefs

  • Blue Bell Creameries: Blue Bell Tropical Passion Ice Cream
  • Kemp's Ice Cream: Kemps Pillsbury Frozen Novelties
  • Good Humor-Breyers: Breyers Ice Cream Repackaging
  • HP Hood: Hood Fat Free Frozen Yogurt
  • Ben & Jerry's Homemade: Ben & Jerry's Half Baked Cookie Dough Ice Cream Bar
  • Edy's Grand Ice Cream: Edy's Slow Churned Rich & Creamy Light Ice Cream
  • Friendly Ice Cream: Friendly's No Sugar Added Light Ice Cream
  • Unilever: Popsicle Marvel Fantastic Four Flavored Ice Pops
  • Kemp's Ice Cream: Kemps Live Healthy Frozen Novelties
  • Edy's Grand Ice Cream: Edy's Dibs Bite Sized Ice Cream Snacks

Appendix: Research Methodology

  • Consumer Research
  • Sampling & Weighting
  • TechnoMetrica TechnoExpresssm
  • ICR Surveys EXCEL
  • Simmons National Consumer Surveys
  • Greenfield Online
  • Presentation & Definition
  • Further Analysis
  • Trade Research
  • Informal trade research
  • Formal trade research
  • Desk & Internet Research
  • Sources
  • Definitions
  • Forecasts

Appendix: What is Mintel?

  • Mintel Group
  • Mintel Reports
  • Mintel Premier
  • Mintel ECLIPS
  • GNPD
  • Menu Insights
  • Comperemedia
  • Brokertrack
  • Mintel Services
  • Applied Research
  • Mintel Consulting
  • POS+
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