Table of Contents
- Issues in the Market
- Definition
- Market in Brief
- Market growth slows
- Own label emerging
- Stomach remedies upset growth
- Corporate consolidation continues
- Food -- a love/hate relationship
- Eldest buy remedies
- Non-use high
- Communication expenditure falls back
- Future set for growth
- Internal Market Environment
- Incidence of ailments -- who' s suffering?
- Figure 1: Selected complaints suffered from in the last 12 months,
2002-06
- Young habits
- Indigestion for all
- Changing lifestyles triggering ailments
- British eating habits never out of the spotlight
- Fine dining gourmet eating is growing...
- Figure 2: Agreement with selected lifestyle statements on food, 2002-06
- The new foodies
- ...while takeaways are hugely popular
- Figure 3: Consumption of takeaway foods in the last 12 months, 2002-06
- Fragmentation of mealtimes....
- ... triggering more ailments
- The cult of the slim
- Is it media driven?
- Figure 4: Adults who are trying to slim, 2002-06
- A balancing act
- Laxative abuse
- Booze Britain
- Figure 5: Consumption of alcoholic drinks, 2001-06
- Stress and anxiety
- Figure 6: Agreement with statements "My life is stressful", June 2006
- Holidays
- Figure 7: Domestic and overseas holiday volume, 2001-06
- Broader Market Environment
- Ageing population fuelling growth...
- Figure 8: Changes in UK population, by age, 2001-06
- ...as is the rise in 15-24s
- More ABs = greater affluence
- Figure 9: Changes in UK population, 2001-06
- Competitive Context
- Figure 10: Summary of market strategies in other well-being markets, 2006
- Strengths and Weaknesses in the Market
- Market Value and Forecast
- Figure 11: UK retail sales of gastro intestinal remedies, 2001-06
- A hiccup in the market
- Countervailing trends
- NPD slows
- Figure 12: UK OTC gastro-intestinal remedies market, by sector, 2002-06
- Growth patchy
- Forecast and future trends
- Positive movements in the market
- Figure 13: Forecast of the anti-diarrhoeals market, by type, at current
prices, 2001-11
- Figure 14: Forecast of the anti-diarrhoeals market, by type, at constant
2006 prices, 2001-11
- Rise in own label
- More added value growth
- Favourable demographics fuelling growth
- Factors incorporated in the forecast
- Segment Performance
- Figure 15: UK retail sales gastro-intestinal remedies by sector, 2001-06
- Indigestion and heartburn remedies
- Figure 16: UK retail sales of indigestion/heartburn remedies, 2001-06
- Lack of NPD stalls market
- Prices forced down
- Relaunches give sector a second wind
- Laxatives
- Figure 17: UK retail sales of laxatives, 2001-06
- Frequency aids laxatives growth
- Brand activity stimulates greater segmentation
- More slimming driving market
- Anti-diarrhoeals
- Figure 18: UK retail sales of anti-diarrhoeals, 2001-06
- Modern life fuels demand
- Stomach upset remedies
- Figure 19: UK retail sales of stomach upset remedies, 2001-06
- Stomach upset remedies lose their fizz
- The yoghurt challenge
- IBS remedies
- Figure 20: UK retail sales of IBS remedies, 2001-06
- Increased incidence grows sales
- Market Share
- Figure 21: Company share for total market, 2006
- Indigestion/heartburn remedies
- Figure 22: Manufacturer/brand shares in indigestion/heartburn remedies,
2002, 2004 and 2006
- Big brands dominate
- Laxatives
- Figure 23: Manufacturer/brand shares in laxatives, 2002, 2004 and 2006
- Growth for all
- Anti-diarrhoeals
- Figure 24: Manufacturer/brand shares in anti-diarrhoeals, 2002, 2004 and
2006
- Imodium runs away with sales
- Stomach upset remedies
- Figure 25: Manufacturer/brand shares in stomach upset remedies, 2002,
2004 and 2006
- Category stagnates
- IBS remedies
- Figure 26: Manufacturer/brand shares in IBS remedies, 2002, 2004 and 2006
- Increased competition
- Companies and Products
- Figure 27: Brand map for the gastro-intestinal remedies market, 2006
- Bayer plc
- Boehringer Ingelheim UK
- Forest Laboratories UK Ltd
- GlaxoSmithKline plc
- McNeil Ltd (Johnson & Johnson)
- Reckitt Benckiser plc
- Thornton & Ross Ltd
- Other companies
- Own label
- Brand Communication and Promotion
- Figure 28: Main monitored media spend, 2001-06*
- Adspend falls
- Big spenders
- Media spend -- by seasonal variations
- Figure 29: Main monitored media spend, by quarter, 2005
- Xmas excesses good for market
- Media spend -- by media type
- Figure 30: Main monitored media spend by media outlet, 2005
- TV reaches the masses
- Channels to Market
- Even distribution spread
- Figure 31: Retail sales of OTC gastro-intestinal remedies by type of
outlet, 2004 and 2006
- Equal shares for pharmacy and grocery....
- ... but grocers eye future sales
- Figure 32: Estimated retail sales of gastro-intestinal remedies by
product sector and type of outlet, 2006
- Embarrassment promotes self-selection
- Pharmacist advice still important
- Consumer 1 -- Usage and Frequency
- Usage and penetration
- Indigestion/heartburn and stomach remedies
- Figure 33: Usage of indigestion/heartburn and stomach remedies, 2002-06
- Increased efficacy cuts frequency of need
- Overall usage higher amongst older consumers
- Figure 34: Usage of indigestion/heartburn and stomach remedies by age
2006
- Women are the heaviest users
- Figure 35: Heavy usage of indigestion/heartburn and stomach remedies, by
age, 2006
- Usage is ailment driven
- Figure 36: Usage of indigestion/heartburn and stomach remedies, by
complaints suffered from in the last 12 months, 2006
- Encouraging treatment will ensure future growth
- Usage by lifestyle statements
- Figure 37: Usage of indigestion/heartburn and stomach remedies, by
agreement with selected lifestyle statements on food, 2006
- Gourmets avoid excesses
- Usage by consumption of takeaway food
- Figure 38: Usage of indigestion/heartburn and stomach remedies, by
consumption of takeaway foods, 2006
- Takeaway lifestyle
- Tablets are the most popular formats
- Figure 39: Types of indigestion/heartburn and stomach remedies used, 2006
- Consumer 2 -- Who, What, Why?
- Attitudes to GI remedies
- Figure 40: Attitudes to GI remedies, July 2006
- Suffering in silence
- Younger consumers let it pass
- Figure 41: Agreement with statement ' I' ll ignore it until it goes
naturally' , July 2006
- Targeted relief tops
- Product loyalty or convenience?
- Figure 42: Agreement with statement ' I always tend to take the same
thing/brand/product' , July 2006
- Product/brand familiarity greatest amongst older consumer groups
- Figure 43: Agreement with statements ' I always tend to take the same
thing/brand/product' and ' I go to my GP' , by Mintel' s Special Groups, July
2006
- Specific vs generic symptomatic care
- Figure 44: Agreement with attitudinal statements ' I go to the medicine
cabinet and take general pain killers' (eg paracetamol, ibuprofen) and ' I go
to the medicine cabinet and take a remedy specifically designed for
indigestion/stomach complaints' , by Mintel Special Groups, July 2006
- General attitudes to health
- Figure 45: General attitudes towards health, July 2006
- Eat yourself better?
- Duvet vs doctor
- No role for functional foods?
- Figure 46: Agreement with statements ' Prevention is better than cure
that' s my motto' and ' With a healthy diet, you won' t get ill' , by
socio-economic status, July 2006
- Men don' t get ill
- Appendix
- Introduction
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Internal market environment
- Incidence of complaints
- Figure 49: Selected complaints suffered from in the last 12 months, by
demographic sub-group, 2006
- Figure 50: agreement with selected lifestyle statements, 1996-2005
- Figure 51: Number of times per week consumers eat out/get takeaway for
evening meal, November 2005
- Figure 52: UK retail sales of alcoholic beverages, 2000-05
- Brand communication and promotion
- Laxatives
- Figure 53: Main monitored media spend on laxatives, 2003-06
- Indigestion remedies
- Figure 54: Main monitored media spend on indigestion remedies, 2003-06
- Consumer 1 -- Detailed demographics
- Usage
- Frequency
- Figure 55: Usage of indigestion/heartburn and stomach remedies, by
demographic sub-group, 2006
- Consumer 2 -- Detailed Demographics
- Attitudes and behaviours
- Figure 56: General attitudes towards health, by detailed demographics,
July 2006
- Figure 57: Attitudes towards general healthcare, July 2005-06
- Figure 58: Attitudes to GI remedies, by detailed demographics, July 2006
- Figure 59: Attitudes to GI remedies, by detailed demographics, July 2006
- Figure 60: attitudes to GI remedies, July 2006
|
Related Report
|
View Cart
