Children's Toys and Games - Ireland - January 2007

Abstract

In RoI, total sales increased for most sectors of toys, yet console sales fell by 23% and action figure sales fell by 9%. Computer software constitutes the largest proportion of total sales with £29.2 million in NI and €83.7 million in RoI in 2006. Plush and Action figures accounts for the lowest sales volume between 2001-2005 in All-Ireland.

The future looks bright for the toy and game industry in the future as 2006/2007 is set to be a bumper year. The infant sector will continue to prosper as population of children in RoI continues to grow significantly. Another factor indicating a positive future for toys and games is that several major movie releases including Transformers and Teenage Mutant Ninja Turtles will encourage sales of merchandised toys.