Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The bottom line
- Slimming meals dominated by low calorie frozen entrées
- Niche markets support some key players in meal replacement drinks and bars
- Numerous ad strategies
- Supermarkets control more than half of all category sales
- Some growth possible among Hispanic and male markets
- The future may bring slimming meals for kids
- Forecast
- Market Drivers
- Six in ten Americans need to lose weight
- Figure 1: Eating patterns and self-assessed weight situation, April-May
2006
- Women more likely to diet and drive the category
- Figure 2: Reasons for using liquid breakfast/nutritional supplements, by
gender, May 2005-June 2006
- Figure 3: eClip: Use of frozen slimming meals for light dinner, 2005
- Figure 4: eClip: Frozen slimming meals for mom, 2005
- Figure 5: Female population by age, 2002-12
- Category innovations make slimming meals seem healthier, tastier, easier
- The category' s competition
- Weight loss tablets
- "Lighter" meals from quick service restaurants
- Figure 6: New menu items with low calorie, low-fat and/or light claim at
QSRs or fast casual restaurants, 2004-06
- Blurring the bar category
- Cereal products promise weight loss benefits
- Dairy products that burn fat?
- Nuts compete with nutrition bars
- Market Size and Trends
- Market size
- Figure 7: U.S. sales of slimming meals, at current and constant prices,
2001-06
- Wal-Mart estimate
- Market trends
- Have your cake and lose weight, too
- Organic bars on the rise
- Figure 8: U.S. Natural channel sales of bars by organic content, 2004-06
- Raw bars
- Low glycemic index to lessen hunger pangs
- Market Segmentation
- Introduction
- Overview
- Figure 9: FDM sales of slimming meals, segmented by type, 2004 and 2006
- Frozen slimming meals
- Figure 10: FDM sales of frozen slimming meals, at current and constant
prices, 2001-06
- Meal replacement drinks
- Figure 11: FDM sales of meal replacement drinks, at current and constant
prices, 2001-06
- Sports and energy bars
- Figure 12: FDM sales of sports and energy bars, at current and constant
prices, 2001-06
- Supply Structure
- Introduction
- Figure 13: eClip: Lean Cuisine as a substitute for Smart Ones, 2005
- Companies and brands
- Figure 14: Manufacturer FDM sales of slimming meals in the U.S., 2005
and 2006
- Frozen slimming meals
- Figure 15: Manufacturer brand FDM sales of frozen slimming meals in the
U.S., 2005 and 2006
- Meal replacement drinks
- Figure 16: Manufacturer brand FDM sales of meal replacement drinks in
the U.S., 2005 and 2006
- Sports and energy bars
- Figure 17: Manufacturer brand FDM sales of sports and energy bars in the
U.S., 2005 and 2006
- Profiles of major manufacturers
- Nestl
- Heinz
- Abbott
- ConAgra
- Unilever
- Kraft
- Novartis
- Advertising and Promotion
- Nestl
- Stouffer' s Lean Cuisine
- Figure 18: Television ad for Lean Cuisine Spa Cuisine, 2006
- Lean Pockets
- PowerBar
- Figure 19: Television ad for PowerBar' s Pria, 2006
- Abbott Laboratories
- ConAgra
- Unilever (Slim-Fast)
- Figure 20: Television ad for Slim-Fast High Protein, 2006
- Figure 21: Television ad for Slim-Fast Optima, 2006
- Kraft
- Figure 22: Television ad for Kraft South Beach Diet meals, 2006
- Retail Distribution
- Introduction
- Figure 23: U.S. retail sales of slimming meals, by channel, 2004 and 2006
- FDM channels
- Figure 24: U.S. supermarket sales of slimming meals, at current and
constant prices, 2001-06
- Natural food stores
- Figure 25: U.S. natural channel sales of slimming meals, at current and
constant prices, 2003-06
- The Consumer
- Introduction
- Summary
- Household consumption of frozen meals
- Figure 26: Household consumption of frozen complete dinners, May
2005-June 2006
- Brands of frozen slimming meals consumed
- Figure 27: Brands of frozen slimming meals used, May 2005-June 2006
- Figure 28: Brands of frozen slimming meals used, by household income,
May 2005-June 2006
- Figure 29: Brands of frozen slimming meals used, by cohort, May
2005-June 2006
- Personal consumption of low calorie frozen foods
- Figure 30: Personal consumption of low calorie frozen foods, by type,
October 2006
- Figure 31: Personal consumption of low calorie frozen foods, by gender,
October 2006
- Figure 32: Personal consumption of low calorie frozen foods, by age,
October 2006
- Figure 33: Personal consumption of low calorie frozen foods, by
household income, October 2006
- Figure 34: Personal consumption of low calorie frozen foods, by
race/ethnicity, October 2006
- Primary reasons for eating low calorie frozen meals
- Figure 35: Primary reason for consuming low calorie frozen meals,
October 2006
- Figure 36: Primary reason for consuming low calorie frozen foods, by
age, October 2006
- Figure 37: Primary reason for consuming low calorie frozen foods, by
household income, October 2006
- Usage frequency of low calorie frozen meals
- Figure 38: frequency of eating low calorie frozen meals, by age, October
2006
- Figure 39: frequency of eating low calorie frozen meals, by
race/ethnicity, October 2006
- Opinions of specific low calorie frozen meal brands
- Figure 40: Attitudes towards brands of frozen slimming meals, October
2006
- Interest in gourmet, "all natural," and refrigerated low calorie meals
- Figure 41: Interest in specific low calorie meals, October 2006
- Figure 42: Interest in specific low calorie meals, by key demographics,
October 2006
- Lighter, larger meals vs. richer, small meals: consumer preferences
- Figure 43: Type of low calorie frozen meal preferred, October 2006
- Diet shake/smoothie and diet snack bar consumption
- Figure 44: Personal consumption of diet shakes/smoothies and diet snack
bars, by gender, October 2006
- Figure 45: Personal consumption of diet shakes/smoothies and diet snack
bars, by race/ethnicity, October 2006
- How brands of diet shakes/smoothies and diet snack bars are selected
- Figure 46: How brands of diet shakes/smoothies and diet snack bars are
selected, October 2006
- Brands of meal replacement drinks consumed
- Figure 47: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, May 2005-June 2006
- Figure 48: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, by gender, May 2005-June 2006
- Figure 49: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, by age, May 2005-June 2006
- Figure 50: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, by race/ethnicity, May 2005-June 2006
- Figure 51: Brands of liquid/powdered nutritional supplements or liquid
breakfasts used, by key user cohorts, May 2005-June 2006
- Brands of energy/diet snack bars consumed
- Figure 52: Brands of energy/diet snack bars used, by gender, May
2005-June 2006
- Figure 53: Brands of energy/diet snack bars used, by age, May 2005-June
2006
- Figure 54: Brands of energy/diet snack bars used, by region, May
2005-June 200
- Figure 55: Brands of energy/diet snack bars used, by key user cohort,
May 2005-June 2006
- Future and Forecast
- Future trends
- More extensions and greater visibility for slimming meal brands
- Slimming meals for kids?
- Trends in diet plans will shape slimming meals market
- Figure 56: Consumer awareness of commercial weight loss programs, by
gender, October 2005
- Will frozen slimming meals borrow Southern recipes?
- Figure 57: Obesity rates, by region, 1991-2000
- Market forecast
- Slimming meals
- Figure 58: Forecast of total U.S. sales of slimming meals, at current
and constant prices, 2006-11
- Frozen slimming meals
- Figure 59: Forecast of U.S. FDM sales of frozen slimming meals, at
current and constant prices, 2006-11
- Meal replacement drinks
- Figure 60: Forecast of U.S. FDM sales of meal replacement drinks, at
current and constant prices, 2006-11
- Sports and energy bars
- Figure 61: Forecast of U.S. FDM sales of sports and energy bars, at
current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
- Appendix: Simmons Cohorts
- Figure 62: Married couples cohorts
- Figure 63: Single women cohorts
- Figure 64: Single men cohorts
- Appendix: New Product Briefs
- ConAgra Foods: Healthy Choice Beef Stroganoff with Apple Crisp Dessert
- Unilever Bestfoods: Slim-Fast Optima Creamy Milk Chocolate Shake
- Kraft Foods: South Beach Diet Vanilla Crème Meal Replacement Bars
- Michelina' s: Michelina' s Lean Gourmet Whole Grain Rice
- ZonePerfect: Zone Perfect All Natural Strawberry Yogurt Bar
- Nestlé Lean Cuisine Brick Oven Style Garlic and Chicken Pizza
- Michelina' s: Michelina' s Lean Gourmet Whole Wheat Penne Primavera
- Synergy Plus: Carbwise High Protein Bar
- Nestlé Lean Cuisine Spa Cuisine Classics Salmon with Lemon Dill Sauce
- Unilever: Slim-Fast High Protein Bars
- Heinz: Weight Watchers Smart Ones Bistro Selections Chicken Enchiladas
- ConAgra Foods: Healthy Choice Turkey Breast with Cherry Crisp Dessert
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