Table of Contents
- Scope and Themes
- What you need to know
- Definition
- U.S. airline market
- Major airlines market
- Discount airlines market
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- A complex market
- Operating revenues hide the turmoil...
- ...As large losses and wave of bankruptcies shake the industry
- High ad spend--business as usual
- The Consumer
- Consolidation beckons--competition declines as carriers cut capacity to
raise prices
- Market Drivers
- Growth in U.S. economy continues
- Figure 1: U.S. gross domestic product, 2000-06
- Growth in high income brackets creates industry growth.....
- Figure 2: Number of households per income group, 1999 and 2005
- ... but median household income falls
- Figure 3: Median household income, 1994-2004
- Annual crude oil and jet fuel prices
- Figure 4: Crude oil prices versus average jet fuel paid, 2001-06
- Passenger prices
- Figure 5: Annual passenger real prices (in 1978* cents per passenger
mile) for the domestic and international markets, 2001-05
- Airline bankruptcies introduce uncertainty
- Security concerns make flying harder
- Figure 6: Attitudes to air travel safety, October 2006
- Lack of vacation time limits personal travel
- Figure 7: Employees with access to paid vacation and paid holidays,
1999-2005
- Business travel boosts airline industry
- Market Size and Trends
- Figure 8: Total U.S. operating revenues of U.S. passenger and cargo
airlines, at current and constant prices, 2000-06
- Figure 9: Net profit/loss and profit/loss margins of U.S. passenger and
cargo airlines, at current and constant prices, 2000-06
- Figure 10: Total Worldwide operating revenues of all passenger and cargo
airlines, at current and constant prices, 2000-06
- Figure 11: Total U.S. operating revenues in relation to Worldwide
operating revenues of all passenger and cargo airlines, at current and
constant prices, 2000-06
- Supply Structure
- Figure 12: Operating revenue of U.S. airlines, 2003 and 2005
- Figure 13: Total gains/losses by leading U.S. airlines, 2003 and 2005
- Method of booking
- Figure 14: Who usually makes flight reservations and how, October 2006
- Figure 15: How often do you choose/change date of personal air travel to
get cheap fares, October 2006
- Companies and brands
- American Airlines
- UAL Corporation/United Airlines
- Delta Airlines
- Northwest Airlines
- Continental Airlines
- US Airways Group
- Southwest Airlines
- JetBlue
- Alaska Air Group
- AirTran Airways
- Frontier Airlines
- ATA
- Spirit Airlines
- Advertising and Promotion
- Overview
- Delta Airlines
- Figure 16: Delta TV spot, 2006
- American Airlines
- Figure 17: American Airlines TV spot, 2006
- United Airlines
- Figure 18: United Airlines TV spot, 2006
- Southwest Airlines
- Figure 19: Southwest Airlines TV spot, 2006
- Continental Airlines
- Figure 20: Continental Airlines TV spot, 2006
- US Airways
- Northwest Airlines
- JetBlue
- Alaska Airlines
- AirTran Airways
- Figure 21: AirTran Airways TV spot, 2006
- Frontier
- Figure 22: Frontier TV spot, 2006
- ATA
- Spirit Airlines
- The Consumer
- Introduction
- Summary
- Key findings
- Domestic air travel
- Figure 23: Number of domestic plane trips in the last 12 months, May
2005-June 2006
- Reasons for last trip--domestic air travel
- Figure 24: Reason for last domestic plane trip in the last 12 months,
May 2005-June 2006
- Frequency of domestic vacation/personal travel
- Figure 25: Number of domestic plane trips in the last 12 months, for
vacation/personal travel,
- Frequency of domestic business travel
- Figure 26: Number of domestic plane trips in the last 12 months, for
business travel, May 2005-June 2006
- Figure 27: Number of domestic plane trips in the last 12 months, for
business travel by age,
- Figure 28: Number of domestic plane trips in the last 12 months, for
business travel, by household income, May 2005-June 2006
- International air travel
- Figure 29: Number of international plane trips in the last three years,
May 2005-June 2006
- Frequency of international personal travel
- Figure 30: Number of international plane trips in the last three years,
for personal travel, May 2005-June 2006
- Frequency of international business travel
- Figure 31: Number of international plane trips in the last three years,
for business travel, May 2005-June 2006
- Figure 32: Number of international plane trips in the last three years,
for business travel, by age, May 2005-June 2006
- Figure 33: Number of international plane trips in the last three years,
for business travel, by household income, May 2005-June 2006
- Reason for last international trip
- Figure 34: Reason for last international trip in the last three years,
May 2005-June 2006
- Frequent flyer programs
- Figure 35: Current membership of any frequent flyer program, by age, May
2005-June 2006
- Figure 36: Current membership of frequent flyer programs, by
race/ethnicity, May 2005-June 2006
- Figure 37: Current membership of frequent flyer programs, by region, May
2005-June 2006
- Proprietary research
- Number of round trip flights taken
- Figure 38: Number of round trip flights taken in the last year, by age,
October 2006
- Figure 39: Number of round trip flights taken in the last year, by
household income, October 2006
- Figure 40: Number of round trip flights taken in the last year, by
race/Hispanic origin, October 2006
- Frequency of business flights
- Figure 41: Number of business-related flights taken in the last year, by
gender, October 2006
- Figure 42: Number of business-related flights taken in the last year, by
age, October 2006
- Figure 43: Number of business-related flights taken in the last year, by
household income, October 2006
- Method of booking business flights
- Figure 44: Who usually makes business flight reservation and how, by
race/Hispanic origin, October 2006
- Choice of airline--business flights
- Figure 45: Airlines flown with in the last year for business, by
race/Hispanic origin, October 2006
- Method of booking personal flights
- Figure 46: Who usually makes personal flight reservations and how, by
age, October 2006
- Choice of airline--personal flights
- Figure 47: Airlines flown with in the last year for personal travel, by
age, October 2006
- Figure 48: Airlines flown with in the last year for personal travel, by
household income, October 2006
- Figure 49: Airlines flown with in the last year for personal travel, by
race/Hispanic origin, October 2006
- Figure 50: Airlines flown with in the last year for personal travel, by
region, October 2006
- Combining business and personal travel
- Figure 51: How often business and personal travel were combined, by
household income, October 2006
- Attitudes to flying and price
- Figure 52: Ever taken a slower form of transport to avoid flying, by
age, October 2006
- Figure 53: Ever taken a slower form of transport to avoid flying, by
household size, October 2006
- Figure 54: How often do you choose/change date of personal air travel to
get cheap fares, by age, October 2006
- Figure 55: How often do you choose/change date of personal air travel to
get cheap fares, by household size, October 2006
- Attitudes to air travel
- Figure 56: Attitudes to air travel, October 2006
- Future and Forecast
- Future trends
- Consolidation beckons....again
- Average ticket prices rise slowly
- Amenity creep as airlines upgrade
- Capacity shifts from domestic to international routes
- Market forecast
- U.S. passenger and cargo airlines
- Figure 57: Forecast of total U.S. operating revenue of passenger and
cargo airlines, at current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
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