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Market Research Report

Canadian Banking - January 2007

Published by Mintel International Group Ltd, Contact us : +1-860-674-8796
Published 2007/01 Content info  
Product code MT49568
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Description TOC

Table of Contents

  • Scope and Themes
  • What you need to know
  • Scope of the report
  • Abbreviations and terms
  • Terms
  • Executive Summary
  • Top trends and issues in the industry
  • Economic and financial overview
  • Mortgage and insurance markets
  • Credit and debit
  • Competitive trends
  • Canadian banking customers are loyal
  • Personal service is important
  • The consumer and online banking
  • Opportunities for organic growth
  • Overview of the Canadian Banking Sector
  • History
    • Figure 1: Distribution of deposit-taking institution branches in Canada, 2003
  • Domestic vs. foreign, and new competitors
    • Figure 2: Real value of services produced (VSP) by type of institution, 1997 and 2004
    • Figure 3: Market share by type of institution, Canada, 1997-2004
    • Figure 4: Market share of real value of services produced (vsp) by business line, Canada, 1997 to 20041
  • Income from traditional sources
    • Figure 5: Financial institution income from traditional sources, 1995-2003
  • Domestic bank non-interest income results align with Canadian stock indexes
    • Figure 6: Non-interest income for Canadian financial institutions, 1996-2004
  • Market Drivers
  • Demographic market drivers
    • Figure 7: Components of Canadian population growth, July 2005-June 2006
  • Aging
    • Figure 8: Median age of the Canadian population, 1921-2004
    • Figure 9: Population, median age and age distribution, Canada,1946 to 2056
  • International banking penetration--a comparison
    • Figure 10: Percentage of population with an account at a financial institution, by country, 2005
  • Economic market drivers
    • Figure 11: Composite Economic Indexes, September 2005-September 2006
  • Effects of the U.S. economy on the Canadian financial sector
    • Figure 12: Selected interest rates, 2001-05
    • Figure 13: Canadian conventional one-, three- and five-year mortgage rates, 1996-2006
  • Canadian GDP
    • Figure 14: Canadian gross domestic product, annualized, quarter to quarter change, 2003-06
  • New mortgage loan products available in Canada
    • Figure 15: Chartered bank administered interest rate--prime rate, 1996-2006
  • Canadian GICs
  • Technological market drivers
  • Finance, marketing and technology
    • Figure 16: Chronology of advances in Canadian banking, 1968-2005
  • The Internet and online banking
    • Figure 17: Percentage of adult Canadians using the Internet, 2005
    • Figure 18: Concerns about online banking, 2005
    • Figure 19: Potential steps to increase trust and protect privacy, 2005
    • Figure 20: Reasons adult home Internet users go online, 2005
    • Figure 21: Characteristics of individuals using the Internet in Canada, 2005
  • Household statistics
  • Household debt to service ratio
    • Figure 22: Household debt and assets as a percentage of disposable income, 1965-2005
  • Household savings
    • Figure 23: Household savings as a percentage of disposable income, 1960-2005
  • Housing prices
  • Immigration
    • Figure 24: Percentage of visible minorities in metropolitan areas, 2001 and 2017(proj.)
  • Banks targeting new immigrants
    • Figure 25: Ranking of banking institutions by share of primary relationships for ethnic groups, 2005
  • India
  • China
  • Banks in the sub-prime sector
  • Low-cost accounts
    • Figure 26: Designated ' low-cost account' features, 2006
  • Automated Banking Machines (ABMs)
    • Figure 27: Number of bank-owned ABMs in Canada, 1995-2005
    • Figure 28: ABM statistics, 2005
  • Regulatory issues
  • Basel II accord
  • Market Size and Segmentation
    • Figure 29: Canadian market share of domestic assets, deposits, consumer credit and mortgages, by banking type. 2005
    • Figure 30: Market share of Canadian banking institutions as of Q4 2005
    • Figure 31: Canadian financial institution market share of total banking assets, by type of institution, 2005
  • Sub-sectors of Canada' s finance and insurance sector
  • Canadian financial sector quick facts and statistics
  • The chartered banks
  • The ' Big Six'
    • Figure 32: Canadian domestic banks by type of company, 2006
  • Foreign banks operating in Canada
  • Provincial cooperative credit associations
  • Trust companies
  • Loan companies
  • Regulatory environment, financial standards and associations
  • Notable financial regulatory amendments
  • CDIC
  • OSFI
  • Insurance product networks
  • Mortgage insurance
  • Domestic market shares
  • Trust companies
  • Market share for Registered Retirement Savings Plan assets
    • Figure 33: Financial institution market share for RRSP accounts, 2005
  • Mortgages and mortgage-backed securities
    • Figure 34: Total outstanding balances of residential mortgage credit by institution type, 2000-05
  • Consumer credit excluding mortgages
    • Figure 35: Graph: Market share for consumer credit excluding mortgages, by type of institution, 2005
  • Competitive Landscape
    • Figure 36: The Top 25 Boards Ranked by Canada Business Online-2006 (financial companies only)
    • Figure 37: Top Six Chartered Banks by Net Income, 2003-05
  • Canadian banks abroad
    • Figure 38: Assets owned abroad by Canadian financial institutions, 1996-2004
  • Chartered bank mergers
  • Canadian chartered bank market shares
    • Figure 39: Canadian banks ranking by assets, 2005
    • Figure 40: Top six banks ranked by deposits/savings, 2005
  • The financial co-Operatives, credit unions and caisses populaires
    • Figure 41: Number of credit unions in Canada, 1987-2005
    • Figure 42: Canadian credit union ranking by revenue, year-end 2005
  • Advertising and Promotion
  • Top direct mailers 2006
    • Figure 43: Top ten Canadian banking acquisition direct mailers, Q1--Q3 2006
    • Figure 44: Top ten Canadian banking portfolio direct mailers, Q1--Q3 2006
  • Notable banking direct mailers 2006
    • Figure 45: Notable mailers of 2006
  • ING Direct
    • Figure 46: ING Direct Investment Savings Account acquisition mailing, September 2006
    • Figure 47: Royal Bank No Limit Account acquisition mailing, September 2006
    • Figure 48: Royal Bank No Limit Account acquisition mailing (continued), September 2006
    • Figure 49: President' s Choice Federal No Fee Bank Account retention/cross-sell mailing, October 2006
  • Top credit card mailers
    • Figure 50: Top Canadian credit card acquisition mailers, July 2005 through September 2006
  • Notable credit card mailers, 2006
    • Figure 51: Capital One Gold Mastercard, 2006
    • Figure 52: American Express Air Miles Card, 2006
  • Television advertising
    • Figure 53: Bank of Montreal, 2006
    • Figure 54: Assurances Banque Nationale, 2006
    • Figure 55: BMO Bank of Montreal, 2006
    • Figure 56: CIBC bank, 2006
    • Figure 57: HSBC (corporate), 2006
    • Figure 58: Royal Bank of Canada, 2006
    • Figure 59: Scotiabank, 2006
    • Figure 60: TD Canada Trust Bank, 2006
  • The Consumer
  • Summary
  • Canadian banking customers are loyal
  • How and where they do their banking
  • Why consumers choose a bank
  • Number of banking relationships
  • Mintel' s Canadian banking consumer survey
  • Type of banking institution preferred
    • Figure 61: Type of institution for primary banking relationship, December 2006
    • Figure 62: Type of institution for primary banking relationship, December 2006
    • Figure 63: Type of institution for primary banking relationship, December 2006
    • Figure 64: Type of institution for primary banking relationship, by province, December 2006
  • Primary influence in choice of bank
    • Figure 65: Primary influence in choice of bank, by gender, December 2006
    • Figure 66: Primary influence in choice of bank, by age, December 2006
    • Figure 67: Primary influence in choice of bank, by income, December 2006
    • Figure 68: Primary influence in choice of bank, by province, December 2006
  • Number of banking relationships
    • Figure 69: Number of bankig relationships, by gender, December 2006
    • Figure 70: Number of banking relationships, by age, December 2006
    • Figure 71: Number of bankig relationships, by income, December 2006
  • Type of accounts at primary bank
    • Figure 72: Type of accounts at primary bank, by gender, December 2006
    • Figure 73: Type of accounts at primary bank, by age, December 2006
    • Figure 74: Type of accounts at primary bank, by income, December 2006
  • Types of accounts at other institutions
    • Figure 75: Type of accounts at any financial services company other than primary institution, by gender, December 2006
    • Figure 76: Type of accounts at any financial services company other than primary institution, by age, December 2006
    • Figure 77: Type of accounts at any financial services company other than primary institution, by income, December 2006
  • Importance of banking services
    • Figure 78: Importance of banking services, overall, December 2006
    • Figure 79: Importance of banking services, males, December 2006
    • Figure 80: Importance of banking services, females, December 2006
  • Switching frequency
    • Figure 81: Frequency respondents have changed banks in last five years, by gender, December 2006
    • Figure 82: Frequency respondents have changed banks in last five years, by age, December 2006
    • Figure 83: Frequency respondents have changed banks in last five years, by income, December 2006
  • Why respondents would switch
    • Figure 84: Products/services that would potentially influence respondents to switch banks, by gender, December 2006
    • Figure 85: Products/services that would potentially influence respondents to switch banks, by age,
    • Figure 86: Products/services that would potentially influence respondents to switch banks, by income, December 2006
  • Other consumer surveys
  • Age and finance
    • Figure 87: How young Canadians learn about savings and bank accounts, 2006
    • Figure 88: Average age for opening first bank account, 2006
    • Figure 89: Reason for opening first bank account, 2006
    • Financial Consumer Banking Preferences
    • Figure 90: Canadians' primary methods of banking, 2005
    • Figure 91: Canadians' primary means of bill payment, 2005
  • Payment method preferences
    • Figure 92: Preferred payment methods for consumers, 1998--2004
    • Figure 93: Estimated volume of transactions at point of sale, by payment method, 1997-2004
    • Figure 94: Consumer preferences for payment method by transaction value, 2005
  • Future Trends
  • Bank earnings growth likely to slow
  • Bank of Montreal Outlook
  • CIBC Outlook
    • Figure 95: CIBC Economic Outlook, 2005-07
  • CDIC Outlook
  • The Bank of Canada Outlook
  • National Bank of Canada Outlook
  • Future financial institution expansion strategies and capital use
  • Demographic trends changing the future customer base
  • The importance of technological innovation
    • Figure 96: Potential steps to increase trust and protect privacy, 2005
  • Organic growth and expansion--the "booming" and the "struggling" provinces
  • Global economics in 2007
  • New sources of competition
  • Appendix: Trade Associations
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