Abstract
Environmental and ethical issues have attained a higher public profile since Mintel' s last Special Report on the Green and Ethical Consumer, which was published in 1999. The environment is high on the political agenda for all parties, with central and local government introducing many initiatives to encourage ' sustainable living' ; and companies have begun competing with each other to demonstrate to consumers their commitment to the environment, and to doing business in an ethical manner.
This report looks at environmental and ethical concerns from the consumer' s point of view. Are consumers happy to try and take these issues into consideration in their daily lives - or do they feel coerced into doing so? Which issues (if any) are of most importance to them, and how do they decide whether or not to make changes in their lifestyles to accommodate them?
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