Abstract
Three main factors have boosted volume growth in the Window Furnishing and Accessories market; the increasing importance of fashion and style in the home, the availability of attractive and competitively priced products, and a marked swing in popularity to blinds. Against that price competition, and some consumers' reluctance to spend more than the necessary minimum have inhibited value growth.
This report will examine the hypothesis that large and mature as it is, the market is still capable of real further growth in value, if suppliers and retailers continue to offer real product development, and engage with their customers in illustrating the decorative and functional potential in window furnishings.
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