Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- Challenging but resilient
- Home comforts
- Factors driving the market
- Looking ahead
- Internal Market Environment
- Style and the home
- Figure 1: Agreement with selected lifestyle statements, 2002-06
- Media impact
- The wider view
- Expanding homes
- Figure 2: ownership of a conservatory/sun lounge, 2002-06
- More choices
- Broader Market Environment
- The high rise housing market
- Figure 3: GB housing market, 2000-06
- Changing tenure
- Figure 4: UK housing stock, by tenure, 2000-10
- Changing households
- Figure 5: UK households and one-person households, 2000-10
- Goodbye to the family house
- Figure 6: Percentage of house types in total new housing starts in Great
Britain, 2001-05
- Lofts
- Changes in the population
- Household disposable income
- Figure 7: PDI and consumer expenditure, at constant 2000 prices, 2000-10
- Competitive Context
- Competing for disposable income
- Figure 8: Volume and value of the overseas short-break market (1-3
nights), 2001-06
- Figure 9: UK new and used car market size, 2001-06
- The wider market
- Figure 10: Expenditure on furniture and furnishings, 2000-05
- Relative performances
- Common factors
- Differences
- Opportunities and threats
- The impact of retail
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Resiliency
- Figure 11: UK retail sales of window furnishings and accessories,
2001-06*
- Price and timing
- New from old
- Style notes
- Growing the market
- Future growth potential
- Figure 12: Market size and forecast of window furnishings and
accessories, 2001-11
- Factors incorporated in the forecast
- Segment Performance -- Total window furnishings
- Figure 13: UK retail sales of window furnishings, by type, 2004 & 2006
- Huge variation
- Segment Performance -- Curtains
- Figure 14: UK retail sales of curtains and curtain fabric*, 2001-06
- Limited growth
- Style trends
- Figure 15: Retail sales of curtains and curtain fabric, by sector, 2004
and 2006
- Ready mades -- a convenient option
- Made to measure for choice
- Net curtains
- Figure 16: UK retail sales of net, lace and voile curtains, 2001-06
- Down but not out
- Segment Performance -- Blinds
- Figure 17: UK retail sales of blinds, 2001-06
- Shifting tastes
- Professional input
- Types of blinds
- Figure 18: Retail sales of blinds, by type, 2004 and 2006
- Shutters -- a valuable new addition
- Valuable new extension
- Segment Performance -- Window Accessories
- Figure 19: Retail sales of window accessories, by type, 2004 and 2006
- Poles versus tracks
- Poles
- Figure 20: UK retail sales of curtain poles, 2001-06
- Function and style
- Tracks
- Figure 21: UK retail sales of curtain tracks, 2001-06
- Unique strengths
- Decorative accessories
- Figure 22: UK retail sales of decorative accessories, 2001-06
- Decorative and functional
- Market Share
- Curtains
- Fabrics
- Nets
- Blinds
- Window Accessories
- Companies and Brands
- Curtains
- Montgomery Fabrics
- John Lewis
- Other prominent curtain brands
- Other prominent fabric brands
- Leading brands in nets
- Blinds
- Hunter Douglas Group
- Faber
- Velux
- Shutters
- Accessories
- Silent Gliss
- Service offering
- Service companies
- Brand Communication
- Figure 23: Main monitored media advertising expenditure on curtains and
blinds, 2001-06
- Print is the main choice
- Figure 24: Top advertisers, 2004-06
- The dominant few
- Alternatives to print
- In-store and online
- Channels to Market
- Distribution outlets
- Figure 25: Retail distribution of window furnishings & accessories by
outlet, 2004 and 2006
- Specialist retailers
- Department stores
- Fashion retailers broaden their appeal
- Online and mail order sales
- DIY and other outlets
- The Consumer -- Ownership and Expenditure
- TGI data
- Blinds on the up
- Figure 26: Household ownership of curtains and blinds, 2002-06
- Figure 27: Ownership of curtains and blinds by age group, 2006
- Room for growth
- Figure 28: First time or replacement buyer of curtains and blinds, 2006
- Pointers for the future?
- Figure 29: Expenditure on curtains in last 12 months, 2006
- Average spend low
- Figure 30: Expenditure on blinds in last 12 months, 2006
- Lower average spends
- The Consumer -- Attitudes and Motivations
- Motivations
- Figure 31: Motivations for buying curtains or blinds, October 2006
- Necessity and choice
- Major variants -- value and volume
- Attitudes
- Figure 32: Attitudes towards curtains or blinds, October 2006
- Function and style
- Curtains for comfort
- Nets: the great divide
- Purchasing
- Figure 33: How curtains or blinds bought, October 2006
- Traditional outlets dominate
- Tailored to taste
- Special offers
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations/Definitions
- Internal market environment
- Figure 36: Agreement with selected lifestyle statements, 2006
- Figure 37: Agreement with selected lifestyle statements, 2006
- Figure 38: Household ownership of a conservatory/sun lounge, by
demographic sub-group, 2006
- Broader market environment
- Figure 39: Trends and projections in UK population, by age group, 2000-10
- Market share
- Channels to market
- Figure 40: Retail distribution of curtains & nets, by outlet, 2004 and
2006
- Figure 41: Retail distribution of blinds, by outlet, 2004 and 2006
- Figure 42: Retail distribution of window accessories, by outlet, 2004
and 2006
- Companies and brands
- Other prominent curtain brands
- Ena Shaw
- Rectella
- Sundour
- Norwood Textiles
- Other prominent fabric brands
- Leading brands in nets
- Blinds
- Silent Gliss -- Novatec
- Accessories
- Other prominent accessories brands
- The Consumer -- Ownership and Expenditure: Detailed Demographics
- Figure 43: Household ownership of curtains & blinds, by demographic
sub-group, 2006
- The Consumer -- Attitudes and Motivations: Detailed Demographics
- Figure 44: Motivations for buying curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commercial TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 45: Motivations for buying curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commerical TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 46: Attitudes towards curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commerical TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 47: Attitudes towards curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commercial TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 48: Attitudes towards curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commercial TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- Figure 49: Attitudes and motivations for buying curtains or blinds, by
gender, age, socio-economic group, marital status, lifestage, presence of
children, Mintel' s Special Groups, working status, tenure, region, ACORN
category, technology usage, newspaper readership, commercial TV viewing,
supermarket usage, household size, car usage, detailed lifestage, and
terminal education age, October 2006
- Figure 50: Purchase location of curtains or blinds, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
technology usage, newspaper readership, commercial TV viewing, supermarket
usage, household size, car usage, detailed lifestage, and terminal education
age, October 2006
- The Consumer -- Further Analysis: Detailed Demographics
- Figure 51: Consumer typologies by demographic breaks, October 2006
- Attitudes, motivations and purchase details
- Figure 52: Attitudes towards curtains or blinds by consumer typologies,
October 2006
- Figure 53: How curtains or blinds bought, by consumer typologies,
October 2006
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