Abstract
This report provides an in-depth analysis of the women' s sleepwear market.
Sales of sleepwear were relatively stagnant for the early part of this decade before spiking in 2004. The reasons for this sudden growth are examined in detail, along with the emergence of important new distribution channels and their concomitant marketing efforts. The evolution of sleepwear from a utilitarian product to a fashion item is also analyzed, as well as the latest trends informing new designs.
According to Mintel' s custom research, comfort is the most important criterion for respondents in the selection of sleepwear. Income, age, and martial status also affect the type of sleepwear respondents purchase and wear.
In this report, Mintel clearly identifies the principal external factors driving or curtailing growth. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics, and by segment.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. Mintel also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, Mintel creates a five-year forecast of U.S. retail sales, revealing potential opportunities for growth and product development.
The types of sleepwear discussed in this report include:
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