Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- The women' s sleepwear market is back on the rise
- The celebrity factor = increased sales
- Pajamas are "in"
- But they still have a utilitarian appeal
- Consolidations are the rule
- Specialty retailers get into the action
- Celebrities, fashion shows, and other eye-catching initiatives
- What the consumer wears and wants
- On the horizon
- Forecast--more growth
- Market Drivers
- The celebrity factor
- Sleepwear becomes a fashion item
- Top specialty retailers launch sleepwear chains
- Sleepwear and the changing face of America
- Figure 1: Female population, by age, 2002-12
- Sleepwear for holidays and special occasions
- Seasons and the weather drive sales
- Market Size and Trends
- Figure 2: Total U.S. retail sales of women' s sleepwear, at current and
constant prices, 2001-06
- Market Segmentation
- Overview
- Figure 3: Sales of women' s sleepwear, segmented by product type, 2004
and 2006
- Pajamas and nightgowns
- Figure 4: Sales of pajamas and gowns, at current and constant prices,
2001-06
- Robes
- Figure 5: Sales of robes, at current and constant prices, 2001-06
- Supply Structure
- Foreign trade
- Figure 6: U.S. imports of women' s and girl' s sleepwear and other
underwear items, 2004-05
- Figure 7: U.S. exports of women' s and girl' s sleepwear and other
underwear items, 2004-05
- Manufacturer overview
- Company and brand profiles
- HanesBrands
- VF Corporation
- Limited Brands
- Warnaco Inc.
- Kellwood Company
- Charles Komar & Sons, Inc.
- Movie Star, Inc.
- KN Ltd.
- Natori Company
- Russell-Newman Ltd.
- Advertising and Promotion
- HanesBrands successfully leverages celebrities
- Pink and Ashlee Simpson strike a chord
- Charles Komar & Sons, Inc. gets a makeover
- aerie at American Eagle goes pop
- JLO hits the runway
- Retailer use of promotions
- Figure 8: PajamaGram spot
- Outreach initiatives
- Retail Distribution
- Overview
- Figure 9: Sales of women' s sleepwear by retail channel, 2004 and 2006
- Specialty retailers
- Introduction
- aerie at American Eagle
- Chico' s/Soma
- The Gap and Old Navy
- Victoria' s Secret and Pink
- Mass merchandisers
- Introduction
- Wal-Mart
- Target
- Department Stores
- Introduction
- Bloomingdale' s
- JCPenney
- Sears
- The Consumer
- Introduction
- The women' s sleepwear consumer--an overview
- Women' s sleepwear purchases
- Adult incidence of purchase, in past 12 months
- Figure 10: Nightgowns/pajamas/lingerie purchased in past 12 months, by
gender, May 2005-June 2006
- Figure 11: Nightgowns/pajamas/lingerie purchased in past 12 months, by
age, May 2005-June 2006
- Adult frequency of purchase, in past 12 months
- Figure 12: Number of nightgowns/pajamas purchased in past 12 months, by
age, May 2005-June 2006
- Figure 13: Number of other lingerie purchased in past 12 months, by age,
May 2005-June 2006
- Teen incidence of purchase, in past 12 months
- Figure 14: Nightgowns/pajamas/lingerie purchased in past 12 months among
teens, May 2005-June 2006
- Teen frequency of purchase, in past 12 months
- Figure 15: Number of nightwear purchased in past 12 months among teens,
May 2005-June 2006
- Figure 16: Number of other lingerie purchased in past 12 months among
teens, May 2005-June 2006
- What women wear
- Figure 17: Sleepwear items slept in most often, by age, November 2006
- Figure 18: Sleepwear items slept in most often, by household income,
November 2006
- Figure 19: Sleepwear items slept in most often, by race/ethnic origin,
November 2006
- Figure 20: Sleepwear items slept in most often, by marital status,
November 2006
- Figure 21: Sleepwear items slept in most often, by number of children in
household, November 2006
- Fabrics slept in most often
- Figure 22: Fabric of sleepwear worn most often, by age November 2006
- Sleepwear spending patterns
- Figure 23: Amount spent on sleepwear for oneself in past 12 months, by
age, November 2006
- Figure 24: Amount spent on sleepwear for oneself in past 12 months, by
household income, November 2006
- Reasons for purchasing
- Figure 25: Reasons for purchasing sleepwear in past 12 months, by age,
November 2006
- Figure 26: Reasons for purchasing sleepwear in past 12 months, by
geographic region, November 2006
- Sleepwear shopping companions
- Figure 27: Shopping companions of women shopping for sleepwear by age,
November 2006
- Where women shop
- Figure 28: Where sleepwear is purchased, by age, November 2006
- Figure 29: Where sleepwear is purchased, by household income, November
2006
- Figure 30: Where sleepwear is purchased, by household size, November 2006
- Figure 31: Where sleepwear is purchased, by education, November 2006
- Attitudes towards sleepwear
- Figure 32: Attitudes towards sleepwear, by age, November 2006
- Figure 33: Attitudes towards sleepwear, by household income, November
2006
- Wearing habits
- Figure 34: Sleepwear wearing habits, by age, November 2006
- Figure 35: Sleepwear wearing habits, by race and Hispanic origin,
November 2006
- Figure 36: Sleepwear wearing habits, by marital status, November 2006
- Figure 37: Sleepwear wearing habits, by number of children in household,
November 2006
- Future and Forecast
- Future trends
- Specialty retailers will gain ground
- Consolidations and acquisitions
- Celebrities may be passé and licensed characters may be in
- Sleepwear goes ultra high-end
- Innovative materials
- Nutriceuticals in pajamas
- Rising cost of energy
- Marketing to plus-sized women
- Market forecast
- Women' s sleepwear
- Figure 38: Forecast of total U.S. retail sales of women' s sleepwear, at
current and constant prices, 2006-11
- Figure 39: Forecast of women' s sleepwear sales, at current and constant
prices, 2006-11
- Pajamas and nightgowns
- Figure 40: Forecast of U.S. sales of pajamas and nightgowns, at current
and constant prices, 2006-11
- Robes
- Figure 41: Forecast of U.S. sales of robes, at current and constant
prices, 2006-11
- Appendix: Trade Associations
|
Related Report
|
View Cart
