Abstract
This report gives industry marketers, manufacturers and retailers the information they need to make informed decisions in tailoring marketing messages to varied consumers and launching new products that are timely and on-trend. Discussed are retail strategies that could help invigorate sales in this mature market. Such issues include:
- How the market is challenged from the increasing number of beverages, such as energy drinks, sports drinks, fruit-flavored juices, bottled waters, and flavored waters.
- Capitalizing on fruit juice' s inherent qualities and healthfulness through positive media attention.
- Blending fruit juice flavors to maximize functional qualities while catering to the demand for super-premium juices.
- Understanding how consumer demand for convenience instigates packaging trends, helping manufacturers better position fruit juices against competing beverages.
- The variables imposed by conditions beyond the market' s control-for example, poor weather and disease to fruit crops-and their impact on the market.
- Which segments of the fruit juice market are growing sales and which are not-and more imperatively, why.
- Which household members drink fruit juice and when.
- Why some consumers avoid fruit juice consumption and where opportunities lie to bring them into the category.
- Attitudes and opinions of fruit juice consumers, including product interest, health claims and beliefs.
Throughout the report, Mintel uses its proprietary consumer research, statistical analysis, and other information such as the Mintel Global New Products Database. Through both primary and secondary research, Mintel provides actionable insights for the fruit juice market on the issues listed above and on many other industry matters.
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