Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Terms
- Executive Summary
- Market at a glance
- Market trends important to growth
- Aseptic juice attains maximum growth among all six segments
- Top five manufacturers account for 57% of market share
- Supermarkets command nearly all sales
- Consumers in the juice market
- Who drinks fruit juice?
- When do they drink it?
- The non-fruit juice consumer
- Attitudes and opinions of the fruit juice consumer
- Household penetration of juice and other drinks
- Market Drivers
- Health concerns affect product innovation and fruit juice sales
- Obesity concerns--major criterion in choosing beverages
- Figure 1: Reasons for not drinking fruit juice, October 2006
- Figure 2: Percentage of population who are overweight or obese, 20-74
years of age, 1988-2004
- Juices that provide functional health benefits attract consumers
- Natural and organic claims draw consumers' attention
- Children and teens impact sales of fruit juice
- Obesity in children on the rise--thwarting fruit juice sales
- Figure 3: Prevalence of overweight and obesity among children aged 6-19,
1971-2002
- Households with children impact consumption of fruit juice
- Figure 4: Household consumption of fruit juice, by presence of children,
May 2005-June 2006
- Figure 5: Household consumption of fruit juice, by presence of children,
May 2005-June 2006
- Figure 6: Households with children under age 18 present, 2001-05
- Figure 7: U.S. children and teen population and projections, 2002-12
- Super-premium juices create market opportunity
- Population diversity benefits fruit juice market
- Figure 8: Household juice consumption, by ethnicity/race, May 2005--June
2006
- Figure 9: Household consumption of fruit juice, by race/ethnicity, May
2005-June 2006
- Figure 10: Population by race and Hispanic origin, 2001-11
- Competition from other beverages
- Figure 11: Reasons for not drinking fruit juice, October 2006
- Poor or limited crop quantities lead to increasing prices of fruit juice
- Market Size and Trends
- Market size
- Figure 12: Total U.S. sales of fruit juices at current and constant
prices, 2001-06
- Wal-Mart estimate
- Market trends
- Health trends target functional and organic properties
- Figure 13: New product* launches, by type of claim, 2006
- Flavor trends fuel growth of super-premium juice offerings
- Figure 14: New product* launches, by flavor, 2006
- Market Segmentation
- Introduction
- FDM sales of fruit juice segmented by form
- Figure 15: FDM sales of fruit juices, segmented by product form, 2004
and 2006
- Refrigerated juices
- Figure 16: FDM sales of refrigerated juices, at current and constant
prices, 2001-06
- Bottled juices
- Figure 17: FDM sales of bottled juices, at current and constant prices,
2001-06
- Frozen juices
- Figure 18: FDM sales of frozen juices, at current and constant prices,
2001-06
- Canned juices
- Figure 19: FDM sales of canned juices, at current and constant prices,
2001-06
- Aseptic juices
- Figure 20: FDM sales of aseptic juices, at current and constant prices,
2001-06
- Juice concentrate
- Figure 21: FDM sales of juice concentrate, at current and constant
prices, 2001-06
- FDM sales of fruit juice segmented by flavor
- Figure 22: FDM sales of fruit juices, segmented by flaovr*, 2004 and 2006
- Orange juice
- Figure 23: FDM sales of orange juice, at current and constant prices,
2001-06
- Apple juice
- Figure 24: FDM sales of apple juice, at current and constant prices,
2001-06
- Blended fruit juices
- Figure 25: FDM sales of blended fruit juices, at current and constant
prices, 2001-06
- Grape juice
- Figure 26: FDM sales of grape juice, at current and constant prices,
2001-06
- Cranberry/cranberry juice blend
- Figure 27: FDM sales of cranberry juice/blends, at current and constant
prices, 2001-06
- Grapefruit juice
- Figure 28: FDM sales of grapefruit juice, at current and constant
prices, 2001-06
- Other fruit juices
- Figure 29: FDM sales of other fruit juices, at current and constant
prices, 2001-06
- Supply Structure
- Companies and brands
- Figure 30: FDM manufacturer sales of fruit juices in the U.S., 2005 and
2006
- FDM manufacturer sales of refrigerated juices
- Figure 31: Manufacturer and brand FDM sales of refrigerated juices in
the U.S., 2005 and 2006
- FDM manufacturer sales of bottled juices
- Figure 32: Manufacturer and brand FDM sales of bottled juices in the
U.S., 2005 and 2006
- FDM manufacturer sales of frozen juices
- Figure 33: Manufacturer and brand FDM sales of frozen juices in the
U.S., 2005 and 2006
- FDM manufacturer sales of canned juices
- Figure 34: Manufacturer and brand FDM sales of canned juices in the
U.S., 2005 and 2006
- FDM manufacturer sales of aseptic juices
- Figure 35: Manufacturer and brand FDM sales of aseptic juices in the
U.S., 2005 and 2006
- FDM manufacturer sales of juice concentrate
- Figure 36: Manufacturer and brand FDM sales of juice concentrate in the
U.S., 2005 and 2006
- Company profiles
- PepsiCo, Inc.
- The Coca-Cola Company
- Nestlé USA
- Florida' s Natural Growers
- Welch Foods Inc.
- Advertising and Promotion
- The Coca-Cola Company
- Figure 37: Coca-Cola' s Minute Maid fruit juice, TV ad, 2006
- Figure 38: Coca-Cola' s Simply Orange orange juice TV ad, 2006
- Kraft Foods Inc.
- Figure 39: Kraft' s Capri Sun Fruit Waves TV ad, 2006
- Nestlé USA
- Figure 40: Nestlés Juicy Juice--two TV ads, 2006
- Ocean Spray
- Figure 41: Ocean Spray cranberry juice--two TV ads, 2006
- Retail Distribution
- Introduction
- Figure 42: U.S. retail sales of fruit juice, by channel, 2004 and 2006*
- Supermarkets
- Figure 43: U.S. supermarket sales of fruit juice, at current and
constant prices, 2001-06
- Convenience stores
- Figure 44: U.S. convenience stores sales of fruit juice, at current and
constant prices, 2001-06
- The Consumer
- Introduction
- Capsule summary
- Household fruit juice consumption
- Figure 45: Household juice consumption, by age, May 2005--June 2006
- Figure 46: Household juice consumption, by ethnicity/race, May
2005--June 2006
- Figure 47: Household juice consumption, by presence of children in
household, May 2005--June 2006
- Types of orange juice used
- Figure 48: Types orange juice used in household, by type and by
additive, May 2005--June 2006
- How many glasses of orange juice are consumed daily?
- Figure 49: Number of glasses of orange juice drunk each day in
household, May 2005--June 2006
- Brands of orange juice used
- Figure 50: Brands of fruit juice, by ethnicity/race, May 2005--June 2006
- Who is drinking juice in American households?
- Figure 51: Who in the household drinks juice, October 2006
- When do adults drink fruit juice?
- Figure 52: Occasions adults drink fruit juice, by gender, October 2006
- Figure 53: Occasions adults drink fruit juice, by presence of children,
October 2006
- When do kids and teens drink juice?
- Figure 54: Occasions kids and teens drink fruit juice, October 2006
- Reasons for not drinking juice
- Figure 55: Reasons for not drinking juice, by gender, October 2006
- Figure 56: Reasons for not drinking juice, by age, October 2006
- Figure 57: Reasons for not drinking juice, by household income, October
2006
- Attitudes and opinions of the fruit juice consumer
- Figure 58: Attitudes and opinions on juice and juice drinking, by
gender, October 2006
- Figure 59: Attitudes and opinions on juice and juice drinking, by age,
October 2006
- Figure 60: Attitudes and opinions on juice and juice drinking, by
ethnicity/race, October 2006
- Figure 61: Attitudes and opinions on juice and juice drinking, by
presence of children in household,
- Awareness of fruit juice' s health claims
- Figure 62: Awareness and belief in juice related health claims, by
gender, October 2006
- Figure 63: Awareness and belief in juice related health claims, by age,
October 2006
- The teenage beverage consumer
- Figure 64: Teen beverage consumption, by gender & age, May 2005--June
2006
- The child juice consumer
- Figure 65: Children' s juice consumption, by gender, May 2005--June 2006
- Future and Forecast
- Future trends
- Demographic Influences
- Kids and teens
- Increasing ethnic diversity
- Increased awareness of health and diet impact future growth
- Single-serve format is going to be more popular
- Market forecast
- Fruit juices
- Figure 66: Forecast of total U.S. sales of fruit juice, at current and
constant prices, 2006-11
- Refrigerated juices
- Figure 67: Forecast of U.S. sales of refrigerated juice, at current and
constant prices, 2006-11
- Bottled juices
- Figure 68: Forecast of U.S. sales of bottled juice, at current and
constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
- Appendix: New Product Briefs
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