Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations
- Terms
- Executive Summary
- Flat to declining market competes with bakeries and mixes
- Forecast--more of the same
- Children and teens drive sales
- Whole grain dough beginning to sell, but not fast enough
- Fresh frozen bread leads the market
- Key demographics: large households and blacks
- Key consumer takeaways
- Large households, blacks, and those in the South and Midwest exhibit
slightly higher usage
- Pillsbury takes the cake
- Branded products losing ground
- Opportunities
- Market Drivers
- In-store bakeries continue to pose competition
- Figure 1: Sales of in-store bakery items, segmented by product, 2003 and
2005
- Competition from baking mixes
- Figure 2: Refrigerated and frozen dough new product trends, Nestlé Toll
House, by positioning, 2001-06
- Teens and children drive growth
- Figure 3: Households with children under age 18 present, 2001-06
- Figure 4: U.S. children and teen population and projections, 2001-11
- Health trends signal downward trend for the market
- Trend towards whole grain
- Innovation is a key driver due to impulse purchase
- Upscale convenience bolsters sales
- Seasonality
- Figure 5: U.S. seasonal refrigerated and frozen dough new product
launches, January 2006-January 2007
- Market Size and Trends
- Market size
- Figure 6: U.S. retail sales of refrigerated and frozen dough at current
and constant prices, 2001-06
- Wal-Mart refrigerated dough sales
- Market trends
- Four of top five claims related to food health and wellness
- Figure 7: Top 10 food claims for new refrigerated or frozen dough
products in the U.S., January 2006-January 2007
- Increased awareness of allergies
- Artisan breads abound
- Ethnic breads increase in new products and sales
- Market Segmentation
- Overview
- Figure 8: FDM sales of refrigerated and frozen dough, by product type,
2005 and 2006
- Figure 9: Graph: Sales of refrigerated and frozen dough, by product
type, 2001-06
- Frozen fresh-baked bread/rolls/biscuits
- Figure 10: FDM sales of frozen fresh-baked bread/rolls/biscuits, at
current and constant prices, 2001-06
- Figure 11: Graph: FDM sales of frozen fresh baked bread/rolls/biscuits,
at current and constant prices, 2001-06
- Refrigerated and frozen cookie/brownie dough
- Figure 12: FDM sales of refrigerated and frozen cookie/brownie dough, at
current and constant prices, 2001-06
- Figure 13: Graph: FDM sales of refrigerated and frozen cookie/brownie
dough, at current and constant prices, 2001-06
- Refrigerated biscuit dough
- Figure 14: FDM sales of refrigerated biscuit dough, at current and
constant prices, 2000-06
- Figure 15: Graph: FDM sales of refrigerated biscuit dough, at current
and constant prices, 2001-06
- Refrigerated pastry/dumpling dough
- Figure 16: FDM sales of refrigerated pastry/dumpling dough, at current
and constant prices, 2000-06
- Figure 17: Graph: FDM sales of refrigerated pastry/dumpling dough, at
current and constant prices, 2001-06
- Refrigerated bread/roll/bun dough
- Figure 18: FDM sales of refrigerated bread/roll/bun dough, at current
and constant prices, 2000-06
- Figure 19: Graph: FDM sales of refrigerated bread/roll/bun dough, at
current and constant prices, 2000-06
- Frozen bread/roll/pastry dough
- Figure 20: FDM sales of frozen bread/roll/pastry dough, at current and
constant prices, 2001-06
- Figure 21: Graph: FDM sales of frozen bread/roll/pastry dough, at
current and constant prices, 2001-06
- Supply Structure
- Company and brand sales
- Figure 22: Manufacturer FDM sales of refrigerated and frozen dough in
the U.S., 2005 and 2006
- Frozen fresh baked bread/rolls/biscuits
- Figure 23: Manufacturer brand FDM sales of frozen fresh baked
bread/rolls/biscuits in the U.S., 2005 and 2006
- Refrigerated and frozen cookie/brownie dough
- Figure 24: Manufacturer brand FDM sales of refrigerated and frozen
cookie/brownie dough in the U.S., 2005 and 2006
- Refrigerated biscuit dough
- Figure 25: Manufacturer brand FDM sales of refrigerated biscuit dough in
the U.S., 2005 and 2006
- Refrigerated pastry/dumpling dough
- Figure 26: Manufacturer brand FDM sales of Refrigerated pastry/dumpling
dough in the U.S., 2005 and 2006
- Figure 27: Manufacturer brand FDM sales of refrigerated bread/roll/bun
dough in the U.S., 2005 and 2006
- Figure 28: Manufacturer brand FDM sales of frozen bread/roll/pastry
dough in the U.S., 2005 and 2006
- Profiles of major manufacturers
- Nestlé
- General Mills/Pillsbury
- Pepperidge Farm
- Private label companies
- Figure 29: U.S. new product launches branded vs. private label
refrigerated and frozen dough, January 2001-January 2007
- T. Marzetti Co.
- Advertising and Promotion
- General Mills/Pillsbury
- Focus on Pillsbury crescent rolls -- Lang holiday dinner
- Figure 30: Pillsbury crescent rolls--Lang holiday dinner, 2006
- Focus on Pillsbury crescent rolls--Recipes
- Figure 31: Pillsbury crescent rolls--recipes, 2006
- Focus on Pillsbury Grands Biscuit
- Figure 32: Pillsbury Grands Biscuit, 2006
- Focus on Pillsbury pie crust
- Figure 33: Pillsbury pie crust, 2006
- Nestlé
- Retail Distribution
- Overview
- Figure 34: U.S. retail sales of refrigerated and frozen dough, by
channel, 2005 and 2006
- Supermarkets
- Figure 35: Supermarket sales of refrigerated and frozen dough, at
current and constant prices, 2001-06
- Other channels
- Figure 36: Other channel sales of refrigerated and frozen dough, at
current and constant prices, 2001-06
- The Consumer
- Introduction
- Summary
- Snapshot: Incidence of use
- Snapshot: Dough types
- Snapshot: Refrigerated and frozen dough brands
- Snapshot: Refrigerated and frozen dough usage frequency
- Incidence of purchase of bakery products
- Figure 37: Incidence of purchase of bakery products in previous month,
by type, by gender, January 2007
- Figure 38: Incidence of purchase of bakery products in previous month,
by type, by age, January 2007
- Figure 39: Incidence of purchase of bakery products in previous month,
by type, by household income, January 2007
- Figure 40: Incidence of purchase of bakery products in previous month,
by type, by race/ethnicity, January 2007
- Figure 41: Incidence of purchase of bakery products in previous month,
by type, by number of people in the household, January 2007
- Figure 42: Incidence of purchase of bakery products in previous month,
by type, by region, January 2007
- Detailed purchase habits for specific types of dough products
- Figure 43: Reasons for buying specific types of refrigerated and frozen
dough products, January 2007*
- Mainly for children or teens
- Incidence of purchase of refrigerated and frozen dough products
- Figure 44: Incidence of household usage of refrigerated and frozen dough
products, May 2005-June 2006
- Figure 45: Incidence of purchase of refrigerated and frozen dough
products, by gender, May 2005-June 2006
- Figure 46: Incidence of purchase of refrigerated and frozen dough
products, by age, May 2005-June 2006
- Figure 47: Incidence of purchase of refrigerated and frozen dough
products, by race/ethnicity, May 2005-June 2006
- Figure 48: Incidence of purchase of refrigerated and frozen dough
products, by number of people in the household, May 2005-June 2006
- Cohort analysis
- Figure 49: Incidence of purchase of refrigerated and frozen dough
products, by key user cohorts, May 2005-June 2006
- Brand purchase of refrigerated and frozen dough
- Figure 50: Brand purchase of refrigerated and frozen dough products, by
age, May 2005-June 2006
- Figure 51: Brand purchase of refrigerated and frozen dough products, by
race/ethnicity, May 2005-June 2006
- Figure 52: Brand purchase of refrigerated and frozen dough products, by
number of people in the household, May 2005-June 2006
- Figure 53: Brand purchase of refrigerated and frozen dough products, by
key cohort, May 2005-June 2006
- Heavy, medium, and light users
- Figure 54: Heavy, medium and light users of refrigerated and frozen
dough products, May 2005-June 2006
- Figure 55: Heavy, medium and light users of refrigerated and frozen
dough products, by age, May 2005-June 2006
- Figure 56: Heavy, medium and light users of refrigerated and frozen
dough products, by race/ethnicity, May 2005-June 2006
- Figure 57: Heavy, medium and light users of refrigerated and frozen
dough products, by household income, May 2005-June 2006
- Figure 58: Heavy, medium and light users of refrigerated and frozen
dough products, by number of people in the household, May 2005-June 2006
- Figure 59: Heavy, medium and light users of refrigerated and frozen
dough products, by region, May 2005-June 2006
- Figure 60: Heavy, medium and light users of refrigerated and frozen
dough products, by key cohort, May 2005-June 2006
- Purchase behavior and motivators for bakery products
- Figure 61: Purchase behavior and motivators for buying bakery products,
by gender, January 2007
- Figure 62: Purchase behavior and motivators for buying bakery products,
by age, January 2007
- Figure 63: Purchase behavior and motivators for buying bakery products,
by race/ethnicity, January 2007
- Attitudes towards cooking and bakery products
- Figure 64: Attitudes towards cooking and bakery products, by gender,
January 2007
- Figure 65: Attitudes towards cooking and bakery products, by age,
January 2007
- Figure 66: Attitudes towards cooking and bakery products, by
race/ethnicity, January 2007
- Figure 67: Attitudes towards cooking and bakery products, by number of
people in the household, January 2007
- Does "cooking from scratch" include refrigerated or frozen dough?
- Figure 68: Use of refrigerated or frozen dough in "cooking from
scratch", by demographics, January 2007
- Future and Forecast
- Future trends
- In-store bakeries and QSR sales expected to continue challenging the market
- Stagnant teen and children population hinders growth
- Figure 69: Household usage of refrigerated or frozen dough products, by
presence of children in the household, 2001-06
- Figure 70: Households with and without children under age 18 combined
with usage data, 2001-06
- Innovation and convenience critical for growth
- Ethnic breads have room to rise
- Market forecast
- Refrigerated and frozen dough
- Figure 71: Forecast of total U.S. retail sales of refrigerated and
frozen dough, at current and constant prices, 2006-11
- Figure 72: Forecast of U.S. FDM retail sales of frozen fresh baked
bread/rolls/biscuits, at current and constant prices, 2006-11
- Figure 73: Forecast of U.S. FDM retail sales of refrigerated/frozen
cookie/brownie dough, at current and constant prices, 2006-11
- Figure 74: Forecast of U.S. FDM retail sales of refrigerated biscuit
dough, at current and constant prices, 2006-11
- Figure 75: Forecast of U.S. FDM retail sales of refrigerated
pastry/dumpling dough, at current and constant prices, 2006-11
- Figure 76: Forecast of U.S. FDM retail sales of refrigerated
bread/roll/bun dough, at current and constant prices, 2006-11
- Figure 77: Forecast of U.S. FDM retail sales of frozen bread/roll/pastry
dough, at current and constant prices, 2006-11
- Appendix: Trade Associations
- Appendix: New Product Briefs
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