Attitudes to Food: Weight and Diet - US - March 2007

Abstract

This report focuses on consumer attitudes toward food, with an emphasis on weight and dieting. Using our unique consumer survey and product monitoring tools, Mintel gives the reader an acute sense of how consumers think and behave with respect to food.

Throughout this report, Mintel offers recommendations for marketing to consumers about food, weight loss and dieting. Using Xtreme ad clips, we show how television commercials are currently targeting consumers with weight loss products and suggest overlooked opportunities.