Abstract
U.S. baking and dessert mixes market grew less than 2% annually during 2001-06, and when considering the impact of inflation, sales actually declined. The market is highly dependent on product innovation to provide incremental sales growth, and competition from ISBs and alternative markets consistently challenges sales.
This report will help you make informed decisions in tailoring marketing messages to varied consumers, launch new products that are timely and on trend, as well as identify retail strategies that can help invigorate sales in this mature market.
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