Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Innovation largely drives market sales
- Competition and children also shape the market
- Market sales grow slightly but inflation brings market back to near flat
level
- Sales of brownie mixes fuelled the most growth among market segments
- Five suppliers command more than three quarters of FDM sales
- Supermarkets account for majority of baking and dessert mix sales
- Purchase behavior of the baking and dessert mix consumer
- Attitudes and actions of the baking and dessert mix consumer
- The future of the baking and dessert mixes market
- Market Drivers
- Innovation drives growth in the market
- Figure 1: New baking and dessert mix products, 2001-06
- A "treat yourself" society helps drive indulgent offerings...
- ...despite diet and health trends
- In-store bakeries continue to pose competition
- Figure 2: Sales of in-store bakery items, segmented by product, 2003 and
2005
- Alternative markets mean more competition for baking/dessert mixes
- The influence of children in the household
- Figure 3: Household use of baking mixes, by presence of children in
household, May 2005-June 2006
- Figure 4: Households with children under age 18 present, 2001-05
- Market Size and Trends
- Market size
- Figure 5: Total U.S. retail sales of baking and dessert mixes, at
current and constant prices, 2001-06
- Wal-Mart estimate
- Market trends
- Figure 6: U.S. natural food store sales of baking and dessert mixes, at
current and constant prices, 2001-06
- Market Segmentation
- Introduction
- Overview
- Figure 7: Sales of baking and dessert mixes, segmented by type, 2004 and
2006
- Cake/cupcake/pie mixes
- Figure 8: Sales of cake/cupcake/pie mixes, at current and constant
prices, 2001-06
- Gelatin/pudding mixes
- Figure 9: Sales of gelatin/pudding mixes, at current and constant
prices, 2001-06
- Brownie mixes
- Figure 10: Sales of brownie mixes, at current and constant prices,
2001-06
- Pancake/waffle mixes
- Figure 11: Sales of pancake/waffle mixes, at current and constant
prices, 2001-06
- Muffin mixes
- Figure 12: Sales of muffin mixes, at current and constant prices, 2001-06
- All other mixes
- Figure 13: Sales of all other mixes, at current and constant prices,
2001-06
- Cookie/cookie bar mixes
- Figure 14: Sales of cookie/cookie bar mixes, at current and constant
prices, 2001-06
- Coffeecake/gingerbread/pastry mixes
- Figure 15: Sales of coffeecake/gingerbread/pastry mixes, at current and
constant prices, 2001-06
- Supply Structure
- Companies and brands
- Figure 16: Manufacturer sales of baking and dessert mixes at FDM in the
U.S., 2004 and 2006
- Cake/cupcake/pie mixes
- Figure 17: Manufacturer brand sales of cake/cupcake/pie mixes at FDM in
the U.S., 2004 and 2006
- Gelatin/pudding mixes
- Figure 18: Manufacturer brand sales of gelatin/pudding mixes at FDM in
the U.S., 2004 and 2006
- Pancake/waffle mixes
- Figure 19: Manufacturer brand sales of gelatin/pudding mixes at FDM in
the U.S., 2004 and 2006
- Brownie mixes
- Figure 20: Manufacturer brand sales of brownie mixes at FDM in the U.S.,
2004 and 2006
- Muffin mixes
- Figure 21: Manufacturer brand sales of muffin mixes at FDM in the U.S.,
2004 and 2006
- Other baking mixes
- Figure 22: Manufacturer brand sales of other baking mixes at FDM in the
U.S., 2004 and 2006
- Cookie/cookie bar mixes
- Figure 23: Manufacturer brand sales of cookie/cookie bar mixes at FDM in
the U.S., 2004 and 2006
- Coffeecake/gingerbread/pastry mixes
- Figure 24: Manufacturer brand sales of coffeecake/gingerbread/pastry
mixes at FDM in the U.S., 2004 and 2006
- Company profiles
- General Mills
- Kraft Foods
- Pinnacle Foods
- JM Smucker
- Continental Mills
- Private label
- Figure 25: Private label sales of baking and dessert mixes at FDM, at
current and constant prices, 2001-06
- Figure 26: Private label sales of baking and dessert mixes at FDM,
segmented by type, 2004 and 2006
- Advertising and Promotion
- General Mills
- Figure 27: Betty Crocker Bake up a Batch TV ad
- Figure 28: Bisquick Shake N Pour TV ad
- Kraft Foods
- Figure 29: Jell-O Wiggle Room TV ad
- Pinnacle Foods
- Figure 30: Duncan Hines Moist Deluxe TV ad
- Retail Distribution
- Introduction
- Figure 31: U.S. retail sales of baking and dessert mixes, by channel,
2004 and 2006
- Supermarkets
- Figure 32: U.S. supermarket sales of baking and dessert mixes, at
current and constant prices, 2001-06
- Mass merchandisers and other
- Figure 33: U.S. mass merchandiser and "other" sales of dessert and
baking mixes, at current and constant prices, 2001-06
- The Consumer--Purchase Behavior
- Introduction
- Summary of consumer survey highlights
- Household usage of baking mixes--cake, muffins, brownies, cookies, and
bread
- Figure 34: Household usage of baking and dessert mixes, by demographics,
May 2005-June 2006
- Brand usage of cake and brownie mixes
- Figure 35: Brands of cake mixes used, May 2005-June 2006
- Figure 36: Brands of brownie mixes used, May 2005-June 2006
- Household usage of baking mixes--pancakes/waffles, pudding, gelatin, and
biscuits
- Figure 37: Household usage of baking and dessert mixes, by demographics,
May 2005-June 2006
- Brand usage of pancake/waffle, pudding, and gelatin mixes
- Figure 38: Brands of pancake/waffle mix used, May 2005-June 2006
- Figure 39: Brands of pudding desserts used, May 2005-June 2006
- Figure 40: Brands of flavored gelatin desserts used, May 2005-June 2006
- Special section--household usage by race/ethnicity
- Figure 41: Household usage of baking and dessert mixes, by
race/ethnicity, May 2005-June 2006
- Figure 42: Household usage of baking and dessert mixes by Hispanics and
blacks, by age, May 2005-June 2006
- Figure 43: Household usage of baking and dessert mixes by Hispanics and
blacks, by income, May 2005-June 2006
- Figure 44: Household usage of baking and dessert mixes by Hispanics and
blacks, by presence of children, May 2005-June 2006
- Figure 45: Household usage of baking and dessert mixes by Hispanics*, by
language spoken in the home, May 2005-June 2006
- The Consumer--Attitudes and Actions
- Summary of consumer survey highlights
- Purchase of mixes in last six months
- Figure 46: Baking mixes and pudding/gelatin mixes purchased in the last
six months, by demographics, February 2007
- If you take a dessert to a social occasion, what type is it?
- Figure 47: Type of dessert usually taken to a social occasion, by
gender, February 2006
- Important product claims in baked goods
- Figure 48: Importance of various product claims in baked goods, by
gender, February 2006
- Figure 49: Importance of various product claims in baked goods, by age,
February 2006
- Figure 50: Importance of various product claims in baked goods, by
race/ethnicity, February 2006
- Frequency of purchase of baked goods and dessert
- Figure 51: Frequency of purchase of various types of baked goods and
dessert, February 2006
- Attitudes towards baked goods and dessert mixes
- Figure 52: Attitudes towards baking and dessert mixes, by gender,
February 2006
- Figure 53: Attitudes towards baking and dessert mixes, by age, February
2006
- Figure 54: Attitudes towards baking and dessert mixes, by income,
February 2006
- Figure 55: Attitudes towards baking and dessert mixes, by
race/ethnicity, February 2006
- Attitudes towards pudding and gelatin mixes
- Figure 56: Attitudes towards pudding and gelatin mixes, by gender,
February 2006
- Figure 57: Attitudes towards pudding and gelatin mixes, by age, February
2006
- Figure 58: Attitudes towards pudding and gelatin mixes, by income,
February 2006
- Figure 59: Attitudes towards pudding and gelatin mixes, by
race/ethnicity, February 2006
- Future and Forecast
- An increasingly "health-aware" society demands product innovation
- Whole grains drive the future of baking and dessert mixes market
- Figure 60: U.S. wholegrain bakery product introductions, 2001-06
- Increased need for gluten-free and low/no/reduced allergen products
- Figure 61: U.S. gluten-free and low/no/reduced allergen bakery product
introductions, 2001-06
- Popularity of organic and all-natural products
- Diets may be trendy but decadent treats remain popular
- Market forecast
- Baking and dessert mixes
- Figure 62: Forecast of total U.S. sales of baking and dessert mixes, at
current and constant prices, 2006-11
- Cake, cupcake, and pie mixes
- Figure 63: Forecast of U.S. sales of cake, cupcake, and pie mixes, at
current and constant prices, 2006-11
- Gelatin and pudding mixes
- Figure 64: Forecast of U.S. sales of gelatin and pudding mixes, at
current and constant prices, 2006-11
- Brownie mixes
- Figure 65: Forecast of U.S. sales of brownie mixes, at current and
constant prices, 2006-11
- Forecast Factors
- Appendix: Trade Associations
- Appendix: New Product Briefs
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