Anti-Aging Skincare Treatments - US - February 2007

Table of Contents

• Scope and Themes
• What you need to know
• Definition
• Abbreviations and Terms
• Abbreviations
• Terms
• Executive Summary
• Snapshot of the market
• Principal factors driving the anti-aging skincare treatment market
• Where consumers are purchasing anti-aging skincare treatments
• What makes consumers choose the treatments they do
• The market by race/ethnicity:
• What is in store for the market
• Future sales--strong and getting stronger
• Market Drivers
• Aging female Baby Boomers continue to dominate sales...
  • Figure 1: Female population by age, 2002-12
  • Figure 2: Women' s use of anti-aging products to prevent or reverse signs of aging, by age, December 2006
• ...but younger female consumers follow closely
• Male interest in anti-aging products adds another dynamic to the market
  • Figure 3: Male population by age, 2002-12
  • Figure 4: Top concerns regarding aging, by gender, December 2006
• Availability of professional quality products without the price tag
• Drug stores position themselves to compete with prestige skincare outlets
• Ethnic consumers aid growth
  • Figure 5: Population by race and Hispanic origin, 2002-12
  • Figure 6: Top concerns towards the visible signs of aging, by race/ethnicity, December 2006
• Overall health and wellness approach to combat aging
• Market Size and Trends
• Market size
  • Figure 7: Total U.S. retail sales of skincare products*, at current and constant prices, 2001-06
  • Market trends
• New product launches (GNPD)
  • Figure 8: New skincare products introduced, 2002-06 (Includes all products, not just anti-aging SKUs)
• Examples of new product developments
• Aging prevention treatments
• Natural products
• Holistic health and wellness approach
• Market Segmentation
• Anti-aging skincare segments
  • Figure 9: Sales of anti-aging skincare, segmented by type, 2004 and 2006
• Facial anti-aging products
  • Figure 10: Sales of facial anti-aging products, at current and constant prices, 2001-06
• Body anti-aging products
  • Figure 11: Sales of body anti-aging products, at current and constant prices, 2001-06
• Supply Structure
• Companies and brands
  • Figure 12: Manufacturer FDM sales of facial skincare products in the U.S., 2004 and 2006
• Facial anti-aging skincare
  • Figure 13: Manufacturer brand FDM sales of anti-aging facial skincare in the U.S., 2004 and 2006
• Olay
• L' Oréal
• Johnson & Johnson
• Beiersdorf
• Private label
• All other brands
• Body anti-aging skincare
  • Figure 14: Manufacturer brand FDM sales of anti-aging body skincare in the U.S., 2004 and 2006
• Johnson & Johnson
• Procter & Gamble
• Private label
• All other brands
• Company profiles
• Procter & Gamble
• L' Oréal
• Johnson & Johnson
• Beiersdorf, Inc.
• Other companies
• Advertising and Promotion
• Procter & Gamble
• Olay Definity
  • Figure 15: Television spot: Olay Definity--change tradition
• Olay Total Effects
  • Figure 16: Television spot: Olay Total Effects--expert care
• Olay Regenerist
  • Figure 17: Television spot: Olay Regenerist--change tradition
  • Figure 18: Television spot: Olay Regenerist--alternative to professional procedure
• L' Oréal
• Advanced Revitalift Complete
  • Figure 19: Television spot: L' Oréal Advanced Revitalift Complete--multi-faceted offensive
• Age Perfect
  • Figure 20: Television spot: L' Oréal Age Perfect--appeal with science
• Age Perfect Pro-Calcium Moisturizer
  • Figure 21: Television spot: L' Oréal Age Perfect Pro-Calcium Moisturizer--authentic approach
• Wrinkle Decrease Collagen Filler
  • Figure 22: Television spot: L' Oréal Wrinkle Decrease Collagen Filler--beauty and science
• Johnson & Johnson
• Aveeno Positively Radiant Triple Boosting Serum
  • Figure 23: Television spot: Aveeno Positively Radiant Triple Boosting Serum--the natural look
• Neutrogena Anti-Wrinkle Intensive Serum
  • Figure 24: Television spot: Neutrogena Anti-Wrinkle Intensive Serum--scientific approach
• Neutrogena Visibly Firm
  • Figure 25: Television spot: Neutrogena Visibly Firm--science and nature
• Roc Anti-Aging Skincare
  • Figure 26: Television spot: Roc Anti-Aging Skincare--viewer challenge
• Beiersdorf
• Nivea Age-Defying Moisturizer
  • Figure 27: Television spot: Nivea Age-Defying Moisturizer--appeal to sexuality and age
• Nivea For Men Active Firming Lotion
  • Figure 28: Television spot: Nivea For Men Active Firming Lotion--appeal to fitness and masculinity
• Other companies
• Retail Distribution
• Introduction
  • Figure 29: U.S. retail sales of anti-aging skincare products, by channel, 2004 and 2006
• Drug stores
  • Figure 30: U.S. drug store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
• Department stores
  • Figure 31: U.S. department store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
• Warehouse/club stores
  • Figure 32: U.S. warehouse/club store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
• Groceries/supermarkets
  • Figure 33: U.S. grocery/supermarket sales of anti-aging skincare treatments, at current and constant prices, 2001-06
• Health/personal care stores
  • Figure 34: U.S. health/personal care store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
• Other channels
  • Figure 35: U.S. other store sales of anti-aging skincare treatments, at current and constant prices, 2001-06
• The Consumer
• Introduction
• Anti-aging skincare treatments: consumer attitudes and usage overview
• Top concerns towards the visible signs of aging
  • Figure 36: Top concerns towards the visible signs of aging, by gender, December 2006
  • Figure 37: Top concerns towards the visible signs of aging, by age, December 2006
  • Figure 38: Top concerns towards the visible signs of aging, by race/ethnicity, December 2006
  • Figure 39: Top concerns towards the visible signs of aging, by number of children in the household, December 2006
• Body areas most considered with regard to aging
  • Figure 40: Specific body areas most cited by respondents regarding aging, by gender, December 2006
  • Figure 41: Specific body areas most cited by respondents regarding aging, by age, December 2006
  • Figure 42: Specific body areas most cited by respondents regarding aging, by race/ethnicity, December 2006
• Facial skincare usage
  • Figure 43: Use of anti-aging facial skincare products, by gender, December 2006
  • Figure 44: Use of anti-aging facial skincare products, by age, December 2006
  • Figure 45: Use of anti-aging facial skincare products, by race/ethnicity, December 2006
• Body skincare usage
  • Figure 46: Use of anti-aging body skincare products, by gender, December 2006
  • Figure 47: Use of anti-aging body skincare products, by age, December 2006
  • Figure 48: Use of anti-aging body skincare products, by race/ethnicity, December 2006
• Steps taken to combat aging--women
  • Figure 49: Women' s use of anti-aging facial skincare products, by age, December 2006
  • Figure 50: Women' s use of anti-aging facial skincare products, by race/ethnicity, December 2006
• Usage frequency of anti-aging treatments among women
  • Figure 51: Usage frequency of anti-aging skincare treatments by women, December 2006
• Preferred retail locations for anti-aging skincare treatment purchases among women
  • Figure 52: Preferred retail locations for purchases of anti-aging skincare products among women,
• Skincare treatment expenditures by women
  • Figure 53: Skincare expenditures by women, December 2006
• Anti-aging product usage among males
  • Figure 54: Male participation in the anti-aging skincare market, by age, December 2006
• Primary factors aiding purchase decisions
  • Figure 55: Primary factors aiding purchase decisions, by gender, December 2006
• Future and Forecast
• Future trends
• Ethnic consumers play increasing role
• Male interest climbs
• Mass to class becomes ubiquitous
• Skincare salons present challenges, and avenue for innovation
• Integration of anti-aging elements into traditional cosmetics
• Professional treatment/at home products distinction blurs
• Market forecast
• Anti-aging skincare Products
  • Figure 56: Forecast of total U.S. retail sales of skincare products, at current and constant prices, 2006-11
  • Figure 57: Forecast of skincare products sales, at current and constant prices, 2006-11
• Facial anti-aging products
  • Figure 58: Forecast of U.S. sales of facial anti-aging products, at current and constant prices, 2006-11
• Body anti-aging products
  • Figure 59: Forecast of U.S. sales of body anti-aging products, at current and constant prices, 2006-11
• Appendix: Trade Associations
• Appendix: New Product Briefs
• Px Prescriptives Anti-Age Advanced Protection Eye Cream SPF 25
• Erno Laszlo Transphuse Eye Anti-Aging Moisturizing Protection
• Sonya Dakar Ultraluxe Age Control Complex
• Philosophy Eye Believe Deep Wrinkle Peptide Balm
• Rhodes Cosmeceuticals Steven Victor MD Anti-Aging Cleanser
• Antonio Puig Vitesse Vitalité Total Anti-Aging Cream
• Chantecaille Beaute Biodynamic Lifting Mask
• Product Description
• Avalon Natural Products Avalon Organics Co-Enzyme Q10 Facial Cleansing Gel
• Océan Biotechnologie Spa Aquatique 1.2 Anti-Aging Relaxing Soothing Lotion
• Olí Face Anti-Aging Eye Contour Cream
• Johnson & Johnson Aveeno Positively Ageless Anti-Aging Facial Care Line
• Dead Sea Laboratories Ahava Pure Mask Energizing Body Mud Mask
• Product Description
• Davi Skin Davi Napa Le Grand Cru Face Cream
• Ole Henriksen African Red Tea Face Mist