Table of Contents
- Issues in the Market
- Key themes
- Definitions
- Market in Brief
- Rising sales
- Cream cakes are still an important sub-sector
- ' Sharing desserts' are the key to growth
- Marks & Spencer driving the market
- Healthy eating is not for everybody
- Internal Market Environment
- Key points:
- Attitudes towards eating
- Figure 1: Agreement with selected attitudinal statements, 2002-06
- Figure 2: Agreement with ' I consider my diet to be very healthy' and ' I
like to treat myself' , by socio-economic group, 2006
- ABs most likely to be healthy eaters
- Younger consumers eat what they want
- Gourmet accountancy
- Fresh vs. frozen
- Home baking
- Figure 3: UK market for home baking products, 2001-06
- Making desserts for themselves
- Home entertaining
- Figure 4: Agreement with the statement ' I enjoy entertaining people at
home' , 2002-06
- Quality and decadence needed
- Weather and seasons
- Christmas temptations
- The influence of temperature
- Figure 5: Mean summer and winter temperatures in the UK, 2002-06
- Broader Market Environment
- Key points:
- More people to eat desserts
- Figure 6: Trends in population, by age, 2001-11
- Households get smaller
- More working women
- Figure 7: Women in employment, 2002, 2006 and 2011
- Spending under tighter control
- Competitive Context
- Key points:
- What' s for pudding?
- Other types of dessert
- Figure 8: UK retail sales of desserts directly competing with the chlled
dessert market, 2001-06
- Figure 9: UK retail sales of ice cream, yogurt and chilled pot desserts,
2001-06
- Choices abound in desserts
- Figure 10: UK retail sales of cakes and cake bars, 2001-06
- Healthy desserts
- Figure 11: UK retail sales of fresh fruit, by type and value, 2002-06
- A leopard can change its spots
- Strengths and Weaknesses in the Market
- Strengths
- Weaknesses
- Market Value and Forecast
- Key points:
- Impressive growth
- Figure 15: UK retail sales of chilled desserts, by volume and value,
2001-06
- Desserts are for sharing
- Figure 16: UK retail sales of chilled desserts, by leading sector, by
volume and value, 2004-06
- Decline in ' in-store' bakeries (ISB)
- Future growth potential
- Figure 17: UK forecast sales of the chilled desserts market, by value,
2006-11
- Factors incorporated in the forecast
- Segment Performance
- Key points:
- Figure 18: UK retail value sales of chilled desserts, by product, 2004-06
- Cream cakes are becoming less popular
- Figure 19: UK retail value sales of cream cakes, by product, 2004-06
- Trifle -- staid, but still being eaten
- Cheesecakes booming
- Figure 20: UK retail value sales of cheesecake, by product size, 2004-06
- Mixed fortunes for pastry products
- The rise of sponge puddings
- Crumble replacing pies
- The search for new products will go on
- Market Share
- Key points:
- An own-label market
- Companies and Products
- Key points:
- Dairies
- Large chilled food companies
- Uniq leads the way
- The emergence of Bakkavör
- Greencore
- Kerry Food Group -- a key supplier of desserts
- Northern Foods is in the process of exiting this market
- Companies with more varied interests
- The Real Good Food Company PLC
- Premier Foods
- Smaller specialists
- Rapid expansion for Farmhouse Fare
- Elisabeth the Chef
- Samworth Brothers
- G
- Brand Communication
- Key points:
- Very little above-the-line advertising...
- Figure 21: Main monitored media advertising expenditure on chilled
desserts, 2002-06
- ...but there is some press coverage
- Figure 22: Main monitored media advertising expenditure, by leading
manufacturer, 2002-06
- Driving sales
- Channels to Market
- Key Points
- Figure 23: UK retailer share of chilled desserts*, by value, 2002-06
- Tesco takes the largest bite
- Figure 24: Tesco: Sales of chilled desserts*, by product sector, 2004
and 2006
- Marks & Spencer -- ' the' place for desserts
- Figure 25: Marks & Spencer: Sales of chilled desserts*, by product
sector, 2004 and 2006
- Sainsbury' s flagging?
- Figure 26: Sainsbury' s: Sales of chilled desserts, by product sector,
2004 and 2006
- The Consumer -- Usage
- Dessert eaters
- Figure 27: Agreement with the statement ' I eat a lot of desserts' ,
2002-06
- Ready-to-eat desserts
- Figure 28: Frequency of consumption of ready-to-eat desserts, 2002-06
- Some cutbacks
- Figure 29: Proportion of total users, by weight of usage, 2002-06
- Frequent buyers
- Consumer -- Attitudes and Motivations
- Products bought
- Figure 30: Chilled desserts bought in the last 12 months, November 2006
- Dessert anyone?
- Figure 31: Consumer chilled dessert preferences, November 2006
- Trendy puddings buck the trend
- A woman' s choice
- The North is a different world
- Demand or supply?
- Eating occasions
- Figure 32: Consumption occasions of chilled desserts bought in the last
12 months, November 2006
- Reserving it for a special occasion
- Sunday is special
- Anyone for tea?
- Tempted by savings
- Products for different occasions
- Figure 33: Chilled dessert preferences and consumption occasion,
November 2006
- Figure 34: Attitudes towards chilled desserts, November 2006
- ABs have strong reservations
- Trying to be good
- Satisfying consumer wants
- The importance of special offers
- Appendix
- Consumer research
- ACORN
- Advertising data
- Abbreviations
- Internal market environment
- Figure 38: Agreement with selected attitudinal statements, by gender,
age, socio-economic group, presence of children, marital status, working
status, household size, region, lifestage, Mintel' s Special Groups and BMI,
2006
- Figure 39: Agreement with selected attitudinal statements, by gender,
age, socio-economic group, presence of children, marital status, working
status, household size, region, lifestage and Mintel' s Special Groups, 2006
- Figure 40: Agreement with the statement ' I enjoy entertaining people at
home' , by gender, age, socio-economic group, presence of children, marital
status, working status, household size, region, lifestage, Mintel' s Special
Groups and BMI, 2006
- Figure 41: Those who have purchased chilled or frozen desserts for home
entertaining in the last 12 months, by gender, age, socio-economic group,
region, marital status, working status, presence of children and lifestage,
November 2005
- Figure 42: Attitudes towards Christmas cooking/eating, by gender, age
and socio-economic status, November 2005
- Broader market environment
- Figure 43: UK households and one-person households, 2001-11
- Figure 44: Working population, by gender, 2001-11
- Figure 45: PDI and consumer expenditure, at constant 2001 prices, 2001-11
- Age profiles
- Figure 46: Trends in population, by age, 2001-11
- The Consumer -- Usage
- Figure 47: Agreement with the statement ' I eat a lot of desserts' , by
gender, age, socio-economic group, presence of children, marital status,
working status, household size, region, lifestage and Mintel' s Special
Groups, 2006
- Ready-to-eat desserts (not cakes and gateaux) eaten in the last 12 months
- Figure 48: Consumption of ready-to-eat desserts (not cakes and gateaux)
in the last 12 months, by gender, age, socio-economic group, presence of
children, marital status, working status, household size, region, lifestage
and Mintel' s Special Groups, 2006
- The Consumer -- Attitudes and Motivations
- Figure 49: Chilled desserts bought in the last 12 months, by gender,
age, socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, November 2006
- Figure 50: Chilled desserts bought in the last 12 months, by gender,
age, socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, November 2006
- Figure 51: Chilled desserts bought in the last 12 months, by gender,
age, socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, November 2006
- Figure 52: Consumption occasion of chilled desserts, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, November 2006
- Figure 53: Consumption occasion of chilled desserts, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, November 2006
- Figure 54: Agreement with lifestyle statement ' We rarely sit down to a
meal toegther at home' , by gender, age, socio-economic group, presence of
children, marital status, working status, household size, region, lifestage
and Mintel' s Special Groups, 2006
- Figure 55: Attitudes towards chilled desserts, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, November 2006
- Figure 56: Attitudes towards chilled desserts, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage, household size, car usage, detailed
lifestage groups and terminal education age, November 2006
- Figure 57: Cross-analysis of type of chilled dessert bought and
consumption occasion, November 2006
- Figure 58: Cross-analysis of type of chilled dessert bought and
attitudes towards chilled desserts, November 2006
- Figure 59: Cross-analysis of consumption occasion of chilled desserts
and attitudes towards chilled desserts, November 2006
- The Consumer -- Further Analysis
- Figure 60: Repertoire of types of chilled desserts, by occasions to eat
chilled desserts, November 2006
- Figure 61: Repertoire of types of chilled desserts, by gender, age,
socio-economic group, marital status, lifestage, presence of children,
Mintel' s Special Groups, working status, tenure, region, ACORN category,
media usage, supermarket usage and household size, November 2006
- Figure 62: Clusters, by gender, age, socio-economic group, marital
status, lifestage, presence of children, Mintel' s Special Groups, working
status, tenure, region, ACORN category, media usage, supermarket usage and
household size, November 2006
- Figure 63: Clusters, by types of chilled dessert bought and repertoire
of chilled desserts, November 2006
- Figure 64: Clusters, by occasions to eat/buy chilled desserts, November
2006
- Figure 65: Cluster groups, by attitudes towards chilled desserts,
November 2006
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