Abstract
Despite difficult market conditions brought about by geo-political problems and continued acts of terrorism, the holiday market continues to grow apace as ‘the holiday’ is considered a necessary spend amongst the British. However, not all sectors are flourishing, and the outbound market is showing the strongest growth as the domestic market diminishes.
This report addresses the growth of multiple trips and the rising propensity to take holidays as well as the needs of more adventurous British holidaymakers who is seeking new destinations and a greater variety of holiday activities. As the package market wanes, is there any hope for a resurrection and can the high street travel agent really compete with the Internet?
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