Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Highlights
- Flash memory explodes onto scene but is not yet disruptive
- Demand for flash driven by tech devices and need for data porting
- Oversupply exacerbates quarterly price drops
- Limited efforts at branding show limited success
- Consumer electronic stores are the primary destination for flash
- Household income is the strongest determinant of flash ownership and usage
- Asians and higher-income Hispanics are the early adopters
- Increased demand ahead
- Forecast
- Market Drivers
- Introduction
- Digital cameras and cell phones drive the need for flash storage
- Figure 1: Usage of removable memory with tech devices, February 2007
- Figure 2: SanDisk flash memory product revenues, by type, 2003-06
- Figure 3: Chart: U.S. factory sales for selected host devices, 2002-07
- Household income
- Figure 4: Distribution of households, by income, 1999 and 2005
- Figure 5: Change in number of households per income bracket, 1999-2005
- Flash for professional use
- Figure 6: Reasons to use removable data storage, by type of storage
used, February 2007
- Figure 7: Ownership of data storage hardware, by work habit, February
2007
- Asians and higher-income Hispanics are early adopters
- Figure 8: Growth of the U.S. population, by race/ethnicity, 2002, 2007 &
2012
- Internet-based storage
- Portable hard drives
- Market Size and Trends
- Figure 9: Total U.S. factory sales of flash media and other blank
computer media, at current and constant prices, 2002-06
- Rapid price deflation leaves lower capacities in the dust
- Figure 10: Average card capacity and price per MB sold by SanDisk,
2004-06
- Global oversupply adds to price destabilization
- Market Segmentation
- Figure 11: U.S. factory sales of flash media and other blank computer
media, segmented by type, 2004 & 2006
- Figure 12: Chart: Indexed factory sales of flash media and other blank
computer media, by segment, 2002-06
- Figure 13: Examples of price per gigabyte of data stored, by media type,
March 2007
- Flash media
- Figure 14: Sales of flash media, at current and constant prices, 2002-06
- Other blank computer media
- Overview
- Figure 15: Sales of other blank computer media, at current and constant
prices, 2002-06
- CDs vs. DVDs
- Figure 16: FDM sales and volume for blank CDs and DVDs, 2002-06
- Figure 17: Chart: FDM sales of blank CDs and DVDs, 2002-06
- Supply Structure
- Overview
- Figure 18: Ownership of flash card/USB drive brands, by gender, February
2007
- Figure 19: Ownership of flash card/USB drive brands, by gender, February
2007
- Figure 20: Ownership of flash card/USB drive brands, by age, February
2007
- Figure 21: Ownership of flash card/USB drive brands, by household
income, February 2007
- Figure 22: Top ten brands in memory cards and dvd media, Jan-Oct 2006*
- Manufacturer profiles
- SanDisk
- Samsung Electronics
- Figure 23: Advancements in NAND process technology by Samsung, 2005-07
- Toshiba
- Sony
- Micron/Lexar
- Intel
- Memory card manufacturers
- Advertising and Promotion
- Introduction
- Brand-specific marketing
- Growing the market
- SanDisk
- Jump drive fashion
- Manufacturer rebates
- Retailer advertising
- Retail Distribution
- Overview
- Figure 24: Method of purchase of flash memory, USB flash and blank
CD/DVDs, February 2007
- Figure 25: Method of purchase of flash memory cards, by race/ethnicity,
February 2007
- Figure 26: Digital camera channel shipments, June 2006
- Online retailers
- The Consumer
- Introduction
- Summary
- Ownership of data storage hardware
- Figure 27: Ownership of data storage hardware, Jan-Oct 2006
- Figure 28: Ownership of selected data storage hardware, May 2005 &
February 2007
- Figure 29: Ownership of selected data storage hardware, by age, Jan-Oct
2006
- Figure 30: Chart: Ownership of selected data storage hardware, by age,
Jan-Oct 2006
- Figure 31: Ownership of selected data storage hardware, by household
income, Jan-Oct 2006
- Figure 32: Ownership of selected data storage hardware, by presence of
children in the household,
- Figure 33: Ownership of selected data storage hardware, by cohort,
Jan-Oct 2006
- Usage of data storage hardware
- Figure 34: Usage of selected data storage hardware, February 2007
- Figure 35: Ownership of selected data storage hardware, by gender,
February 2007
- Figure 36: Ownership of selected data storage hardware, by age, February
2007
- Figure 37: Usage of selected data storage hardware, by presence of
children in the household, February 2007
- Intent to purchase data storage hardware
- Figure 38: Intent to purchase selected data storage hardware, by gender,
February 2007
- Figure 39: Intent to purchase selected data storage hardware, by gender,
February 2007
- Figure 40: Intent to purchase selected data storage hardware, by age,
February 2007
- Figure 41: Chart: Intent to purchase selected data storage hardware, by
age, February 2007
- Figure 42: Intent to purchase selected data storage hardware, by
presence of children in the household, February 2007
- Reasons to use removable data storage
- Figure 43: Reasons to use removable data storage I, by type of storage,
February 2007
- Figure 44: Reasons to use removable data storage II, by type of storage,
February 2007
- Attitudes toward data storage
- Figure 45: Attitudes toward data storage, by age, February 2007
- Figure 46: Chart: Attitudes toward data back up, by age, February 2007
- Figure 47: Attitudes toward data storage, by household income, February
2007
- Figure 48: Attitudes toward data storage, by household income, February
2007
- Figure 49: Uncertainty about data storage, by age, February 2007
- Attitudes toward flash memory
- Figure 50: Attitudes toward flash memory, February 2007
- Figure 51: Attitudes toward flash memory, by gender, February 2007
- Figure 52: Attitudes toward flash memory, by gender, February 2007
- Figure 53: Attitudes toward flash memory, by age, February 2007
- Figure 54: Attitudes toward flash memory, by household income, February
2007
- Figure 55: Chart: Attitudes toward flash memory, by household income,
February 2007
- Attitudes toward next generation shiny disc storage
- Figure 56: Attitudes toward next generation DVD storage, by gender,
February 2007
- Figure 57: Attitudes toward next generation DVD storage, by age,
February 2007
- Race/ethnicity
- Figure 58: Ownership of selected data storage hardware, by
race/ethnicity, Jan-Oct 2006
- Figure 59: Usage of selected data storage hardware, by race/ethnicity,
Jan-Oct 2006
- Figure 60: Intent to purchase selected data storage hardware, by
race/ethnicity, February 2007
- Figure 61: Attitudes toward data storage, by race/ethnicity, February
2007
- Figure 62: Attitudes toward flash memory, by race/ethnicity, February
2007
- Figure 63: Attitudes toward next generation DVD storage, by
race/ethnicity, February 2007
- Controlling for age and income
- Figure 64: Usage of selected data storage hardware, by race/ethnicity
and age, Jan-Oct 2006
- Figure 65: Usage of selected data storage hardware, by race/ethnicity
and household income, Jan-Oct 2006
- Future and Forecast
- Future trends
- Increased OEM demand ahead
- USB drives as a playback format
- SSD spurs new category of demand
- Windows Vista to spur sales
- Multiple formats likely to continue
- PRAM technology to challenge flash
- OEM sales to reduce costs to consumers
- Cell phones, MP3 players, laptops to drive sales
- Figure 66: Chart: Estimates of shipments of products resulting in flash
sales, 2002-07
- Free Internet storage as a potential negative driver
- Market forecast
- Flash media and other blank computer media
- Figure 67: U.S. sales of flash media and other blank computer media, at
current and constant prices, 2006-10
- Figure 68: Chart: Forecast of flash media and other blank computer
media, at current and constant prices, 2006-10
- Flash media
- Figure 69: Forecast of U.S. sales of flash media, at current and
constant prices, 2006-10
- Other blank computer media
- Figure 70: U.S. sales of other blank computer media, at current and
constant prices, 2006-10
- Appendix: Trade Associations
- Appendix: Simmons cohorts
- Figure 71: Married couples cohorts
- Figure 72: Single women cohorts
- Figure 73: Single men cohorts
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