Table of Contents
- Issues in the MarketKey issues
- Definitions
- Abbreviations
- Market in Brief
- The birth-rate is increasing
- Figure 1: All live births, 1970-2005
- Who is giving birth?
- Figure 2: Age of mothers at live birth of first child, 1970-2000
- Women born outside of the UK
- Figure 3: All live births, by country of origin of mother, 1995 and 2005
- Where do they buy?
- Consumers have more money
- Growing number of young women
- Figure 4: UK female population, by age group, 2002-12
- Celebrities and fashion
- Challenges for the market
- The future
- Drivers of future retail success in maternitywear
- Industry Insight
- Key points:
- The market
- Celebrities and maternitywear
- Regular fashion -- a threat?
- Catering for a wide spectrum of ages
- The larger size issue -- little demand for over 20
- The product
- Do maternity and special occasion mix?
- The lingerie issue
- Channels of distribution
- Entrants and exits
- Multichannelling maternitywear
- Online shopping is key
- Maternitywear for hire?
- Store environment and service
- Marketing activities
- Marketing to women
- The future
- Key drivers for retail success
- Internal Market Environment
- Key points:
- Female population
- Figure 5: UK female population, by age group, 2002-12
- Women in employment
- Birth-rate
- Figure 6: All live births and all live births within marriage, 1995-2005
- Figure 7: All live births, 1970-2005
- Births within marriage
- Figure 8: Numbers of UK marriages, 1950-2005
- Fertility
- Figure 9: Birth-rates (all births), 2001-06
- Figure 10: Total fertility rate -- UK, 1960-2006
- Age of women giving birth
- Figure 11: Mean age of mothers at live birth, 1995-2005
- Figure 12: Age of mothers at live birth of first child, 1970-2000
- Make-up of live births, by mother' s country of birth
- Figure 13: All live births, by country of origin of mother, 1995 and 2005
- Fashion/celebrity trends
- Broader Market Environment
- Key points:
- Personal disposable income
- Figure 14: UK personal disposable income (PDI), at current and constant
prices, 2002-11
- Figure 15: UK adult population aged 15+, by socio-economic group, 2001-11
- Consumer spending on garments/womenswear
- Figure 16: Consumer expenditure on womenswear, at current and constant
2000 prices, 2001-06
- Clothing retail distribution
- Figure 17: Sales through clothing retailers, at current and constant
2000 prices, 2001-06
- Figure 18: Clothing channels of distribution (incl maternitywear), 2006
- Inflation
- Market in Context
- Figure 19: UK retail sales of all womenswear and maternitywear, 2001-07
- Strengths and Weaknesses
- Strengths
- Weaknesses
- Market Size and Forecast
- Key points:
- Market boosters
- Figure 20: UK retail sales of maternitywear, at current and constant
2002 prices, 2002-07
- Forecast
- Figure 21: Market size and forecast of maternity wear, at current and
2007 prices, 2002-12
- Factors incorporated in the forecast
- The Consumer -- Who Buys?
- Key findings
- Who buys?
- Figure 22: Who buys maternitywear, by age and socio-economic group,
January 2007
- Who Buys? -- Detailed Consumer Demographics
- Figure 23: Who buys maternitywear and when did they buy it, by marital
status, lifestage, socio-economic group, working status, tenure, region,
ACORN categories, media usage, commercial TV viewing and supermarket used,
January 2007
- The Consumer -- Where They Buy
- Key findings
- Figure 24: Where shoppers bought maternitywear recently, by age and
socio-economic group, January 2007
- Where They Buy -- Detailed Consumer Demographics
- Figure 25: Where shoppers buy maternitywear, by marital status,
lifestage, working status, tenure, region, ACORN categories, media usage,
commercial TV viewing and supermarket used, January 2007
- Retail Competitor Analysis
- Key points:
- Figure 42: Market share, by maternitywear retailer, january2007
- Outlets strategy
- Figure 43: Summary of maternitywear retailers' market position and
outlet strategies, 2006/07
- Retailers' performances
- Figure 44: Main maternity retailers' sales and maternity market shares,
2006
- Future prospects -- winners and losers
- Figure 45: Maternity retailers, winners and losers, 2006/07
- The Retailers
- Specialists -- Major retailers
- Figure 46: Major retailers' (specialists) maternity product offer data,
2006/07
- Mothercare
- Figure 47: Mothercare Plc, outlet numbers, 2002-07
- Figure 48: Mothercare, financial performance, 2002-06
- Home shopping
- Mamas & Papas
- Blooming Marvellous
- Figure 49: The Marvellous Group, financial performance, 2001-05
- Formes
- Figure 50: Formes (UK) Ltd, financial performance, 2002-06
- JoJo Maman Bébé
- Figure 51: JoJo Maman Bébé financial performance, 2002-06Specialists --
smaller companies, multichannel
- Figure 52: Smaller maternity (multichannel) specialists product data,
2006/07
- Blossom Mother and Child
- Crave Maternity
- Definitely Baby
- Does My Tum Look Big in This/Bridesnbumps.com
- Home Mummy
- Isabella Oliver
- Nearly9
- Pumpkin Patch
- Push Maternity
- SéraphineCarla C Designer Maternity
- Pea in the Pod
- Polarn O. Pyret
- Internet retailers
- Figure 53: Overview of Internet retailers' maternity product offer data,
2006/07
- Figleaves
- Net-a-Porter
- Amoralia
- Bras4mums
- FunMum
- Melba Maternity
- Tiffany Rose Maternity
- Wondermummy
- YummyMummy
- Mail order (traditional catalogues)
- Figure 54: Mail order retailers' maternity product offer, 2006/07
- Redcats -- La Redoute and Vertbaudet
- N Brown Group plc -- Simply Be
- Other catalogues
- Non-specialist retailers
- Figure 55: Non-specialist retailers' maternity product offer, 2006/07
- Babies R Us
- Arcadia
- Dorothy Perkins
- Topshop
- Gap
- H&M
- Marks & Spencer
- New Look
- Next
- Peacocks
- Warehouse
- Department stores
- Debenhams
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