Abstract
The U.S. tea and ready-to-drink (RTD) tea market posted tremendous growth throughout the review-up 48% at current value. With consumers looking for convenient nutrition, sales of RTD tea and refrigerated teas propelled category sales. The market launched new products at a steady pace, focusing on convenience and flavor trends while keeping tea' s health and wellness attributes at the forefront of product development.
This report will help you tailor marketing messages to varied consumers, launch new products that are timely and on trend, and identify the retail strategies that will help this market maintain its fast-paced growth. Some specific insights include:
- The influence of new product releases in relationship to health, flavor and convenience trends
- Factors driving the specialty and premium tea sector
- The challenges of an increasingly diverse population on the tea market
- Evaluation of product trends
- Product segment and brand sales analysis
- The effect of marketing and promotional efforts of leading suppliers
- Who is the tea and RTD tea consumer in households, with usage, brand and frequency comparisons by demographic profiles
- Attitudes and opinions of tea and RTD tea consumers
This report covers the retail market for tea purchased for at-home as well as out-of-home consumption. It includes teas pre-packaged in tea bags, loose-leaf varieties, bottled or canned RTD tea, and refrigerated tea.
The report primarily covers tea sold through food stores, mass merchandisers, and drugstores. Wherever possible, out-of-home consumption is covered for tea sales through convenience stores. Tea sales through other types of outlets, such as restaurants, cafés, specialty shops (such as Starbucks), foodservice, and vending machines are not covered in this report.
This report contains US IRI InfoScan data.
| 
View Cart
