Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Data collection
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Highlights
- Health trends and the rise of ethnic foods
- Family/midscale chains specialize in FSR breakfasts
- Who' s eating FSR breakfast away from homeBreakfast behavior and preferences
- Black and Hispanic diners
- Long-term difficulties on the horizon
- Silver linings on future clouds
- Market Drivers
- Disposable income
- Figure 1: Consumer expenditure on total food and food away from home as
percentage of disposable income, 1985-2004
- Figure 2: What one change would increase the number of times you eat at
restaurants, 2005
- Figure 3: Opinions toward budgeting for breakfast, by age, November 2006
- Figure 4: Distribution of households, by income, 1999 and 2005
- Figure 5: Change in number of households per income bracket, 1999-2005
- Factors decreasing personal income
- Dining out is a treat
- Figure 6: Reasons for dining out, November 2005
- Celebrations
- Figure 7: Opinions toward breakfast and brunch, by race, November 2006
- It' s a family affairFigure 8: Family dining for breakfast, by age,
November 2006
- Novel and ethnic offerings
- Figure 9: Incidence of enjoying foreign foods, 2001 vs. 2006
- Figure 10: Attitudes to eating new food at breakfast, November 2006
- Medical research encourages eating a healthy breakfast
- Demographic change
- Figure 11: Population by age, 2002-12
- Figure 12: Chart: Population by age groups, 2002-12
- Figure 13: Households with children under age 18, 2000-05
- Figure 14: Population by race and Hispanic origin, 2002-12
- Market Size and Trends
- Market size
- Figure 15: Total U.S. retail sales of FSR breakfast, at current and
constant prices, 2001-06
- Market trends
- Mexican cuisine on breakfast menus
- Brew with flavor
- Healthy offerings
- Fresh from the bakery
- Competition from Other Restaurant Segments
- Introduction
- Repositioning the value offering of family/midscale restaurants
- Market Overview
- New product offerings
- Figure 16: Selected breakfast menu additions, by named restaurant chain,
2006-07
- Advertising spend
- Figure 17: Restaurant ad spending in the U.S., 2005
- Leading brands
- Denny' sAdvertising and promotions
- Figure 18: Denny' s advertisement (Restaurant Chain)Waffle House
- IHOP
- Bob Evans and Mimi' s Café lternative marketing techniques
- Buffet Holdings (HomeTown Buffet, Old Country Buffet)
- Old Country Buffet advertising
- Figure 19: Old Country Buffet advertising (Buffet Restaurant)
- Perkins Restaurant and Bakery
- Cracker Barrel Old Country Store
- Steak n Shake
- Golden Corral
- Big Boy
- Village Inn/Bakers Square
- Huddle House
- Shoney' sCountry Kitchen
- Weekend brunch
- The Cheesecake Factory
- Chevy' s Fresh MexO' Charley' sCopeland' s from New OrleansMarie
Callender' sThe Consumer: Frequency of Patronage
- Key Points
- Weekday breakfast restaurant patronage
- Figure 20: Weekday breakfast dining out in the past month, frequency by
location, by age, November 2006
- Weekday breakfasts: 18-34s examined by race/ethnicity and gender
- Figure 21: Weekday breakfast dining out in the past month, frequency by
location, by age, gender, and race/ethnicity, November 2006
- Weekend breakfast restaurant patronage
- Figure 22: Weekend breakfast dining out in the past month, frequency by
location, by age, November 2006
- Frequency of eating brunch
- Figure 23: Frequency of eating brunch out in the past month, by age and
household income, November 2006
- Figure 24: Frequency of eating breakfast out in the past month, by
household size and employment, November 2006
- The frequent user
- Per capita average monthly use of breakfast and brunch
- Figure 25: Frequency of FSR breakfast dining, and proportion of visits
to chains vs. independents, by five demographic groupings, November 2006
- A Case for Healthier Menus
- Health appeal drives sales for competing fast casual sector
- Figure 26: Attitudes towards restaurants, by gender, June 2006
- Figure 27: Prevalence of overweight and obesity among U.S. adults,
1976-2002
- The difference between consumer claims and behavior
- Figure 28: Opinions toward breakfast and brunch, by age, November 2006
- A consensus on what defines healthy food
- Moving beyond healthy to ethical dining
- Trended data supports increasing interest in healthy offerings
- Figure 29: Consumer attitudes/opinions on breakfast foods, by year,
March 2007
- Figure 30: Opinions regarding food and dieting, by age, January-October
2006
- Gender
- Figure 31: Opinions regarding food and dieting, by gender,
January-October 2006
- Race
- Figure 32: Opinions regarding food and dieting, by race, January-October
2006
- Income
- Figure 33: Opinions regarding food and dieting, by income,
January-October 2006
- Education
- Figure 34: Opinions regarding food and dieting, by education,
January-October 2006
- Presence of children
- Nutritional concerns
- Figure 35: Breakfast and brunch nutrition, by age, November 2006
- Breakfast Preferences
- Key points
- Party composition
- Figure 36: Party composition, by age, May 2005-June 2006
- Figure 37: Party composition, by gender, May 2005-June 2006
- Figure 38: Party composition, by marital status, May 2005-June 2006
- Menu choices
- Figure 39: Breakfast and brunch food preferences, by age, November 2006
- Figure 40: Breakfast and brunch food preferences, by income, November
2006
- Breakfast beverage choices
- Figure 41: Breakfast beverage preferences, by age, November 2006
- How breakfast time is spent
- Figure 42: Time spent eating breakfast and brunch, by age, November 2006
- Attitudes towards brunch
- Figure 43: Opinions towards brunch, by age, November 2006
- New concepts in FSR breakfast
- Figure 44: Special breakfast and brunch, by age, November 2006
- Restaurant loyalty
- Figure 45: Breakfast restaurant loyalty, by age, November 2006
- Restaurant selection criteria
- Figure 46: Important criteria for selecting where to have breakfast and
brunch, by age, November 2006
- Racial and Ethnic Groups
- Introduction
- With whom breakfast is eaten, by race
- Figure 47: Whom adults go to fast food/drive-in restaurants for
breakfast with, by race, May 2005-June 2006
- Breakfast beverage choices, by race
- Figure 48: Breakfast and brunch food preferences, by race, November 2006
- Breakfast food choices, by race
- Figure 49: Breakfast and brunch food preferences, by race, November 2006
- Attitudes toward health and family when eating breakfast out, by race
- Figure 50: Opinions toward breakfast and brunch, by race/ethnicity,
November 2006
- Budgeting and eating breakfast out
- Figure 51: Opinions toward budgeting for breakfast, by race, November
2006
- Attitudes towards brunch
- Figure 52: Opinions towards brunch, by race/ethnicity, November 2006
- New concepts in FSR breakfast
- Figure 53: Special breakfast and brunch, by age, November 2006
- Nutritional concerns
- Figure 54: Breakfast and brunch nutrition, by race, November 2006
- Restaurant selection criteria
- Figure 55: Important criteria for selecting where to have breakfast and
brunch, by race, November 2006
- Teen breakfast out, by race/ethnicity
- Figure 56: Teens (12-17) who go to FSRs for breakfast, by
race/ethnicity, May 2005-June 2006
- Future and Forecast
- Future trends
- Boomers may favor casual chain brunches over midscale breakfasts
- Eliminating trans fats, and the search for healthier breakfast choices
- Internet access
- Pizza' s potential in the breakfast arenaBoomers to popularize flexible
work schedules
- Local control for chain restaurants
- Potential growth for brunch
- Market forecast
- Full-service restaurant breakfast
- Figure 57: Forecast of U.S. sales of full-service restaurant breakfast,
at current and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
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