Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Executive Summary
- Allergies and intolerance--the big picturePerception, awareness and causes
- The free-from marketplace
- The free-from players
- Limited and concentrated promotional efforts
- The consumers--aware of their condition, and living with it...... but some
suffer more than othersLooking ahead--growth likely in the near termMarket
Drivers
- Understanding the variations; allergies and intolerance
- Celiac disease
- Lactose intolerance
- The primary culprits
- Figure 1: Rates of risk of reactions to other foods, 2001
- Egg
- Fish/shellfish
- Milk
- Peanut
- Soy
- Tree nut (walnut, cashew, etc.)
- Wheat
- Allergies in kids
- Figure 2: Attributes deemed "very important" when choosing food/drinks
for child under 3, July 2006Government regulation
- Food Allergen Labeling and Consumer Protection Act (FALCPA)
- Gluten-free label claim
- 2006 state government action
- Causes of allergies
- Races and ethnicities
- Figure 3: Interest in diet trends, by race/ethnicity, February 2007
- Increasing awareness
- More mainstream products go "allergy-proof"The high cost of having an
allergyDining out--consumer risks and industry challengesFood recalls
- Beyond allergies and intolerances--the free-from allureMarket Sales,
Segments and Trends
- Figure 4: sales of selected free-from segments in the U.S., 2004 and 2006
- Segments
- Figure 5: Number of new products introductions with low/no/reduced
allergen claims, 2001-06
- Figure 6: Number of new products introductions with low/no/reduced
allergen claim, by category, 2001-06
- Figure 7: New product introductions with no/low/reduced allergen claim,
by category, 2004 and 2006
- Figure 8: Sales of healthy snacks*, segmented by type, 2004 and 2006
- Gluten-free
- Figure 9: New product releases with a gluten-free claim, 2001-06
- Figure 10: New gluten-free product introductions, by category, 2001-06
- Dairy- and lactose-free
- Figure 11: Dairy-free product introductions, 2001-06
- Figure 12: Dairy and dairy-free product introductions, 2001-06
- Figure 13: Lactose-free product introductions 2001-06
- Figure 14: Dairy-free and lactose-free product introductions 2001-06, by
category
- Nuts
- Figure 15: Nut-free product introductions, 2001-06
- Pan-allergenic free-from foods
- Supply Structure
- Figure 16: Gluten-free new product introductions, by company, 2001-06
- Figure 17: Lactose-free new product introductions, by company, 2001-06
- Figure 18: Dairy-free new product introductions, by company, 2001-06
- Company profiles
- Dean Foods
- Amy' s KitchenHain Celestial
- Glutino
- Eden Foods
- 8th Continent LLC
- Galaxy Nutritional Foods
- Nature' s PathLundberg Family Farms
- Pamela' s Products, Inc.
- Enjoy Life Natural Brands LLC
- Advertising and Promotion
- Retail Snapshot
- Figure 19: How grocers address shoppers' health concerns, 2006
- The Consumer
- Introduction
- Summary of consumer survey highlights
- Incidence of allergies or intolerance to food or beverages
- Figure 20: Incidence of allergies or intolerance to any food or
beverages, February 2007
- Figure 21: Incidence of allergies or intolerance to any food or
beverages, by age, February 2007
- Figure 22: Incidence of allergies or intolerance to any food or
beverages, by race/ethnicity, February 2007
- Figure 23: Incidence of allergies or intolerance to any food or
beverages, by income, February 2007
- Others in household with allergies or intolerances
- Figure 24: Others in the household that have allergies or intolerance to
any food or beverages, February 2007
- Figure 25: Others in the household that have allergies or intolerance to
any food or beverages, by race/ethnicity, February 2007
- Purchase of specific free-from foods and beverages
- Figure 26: Purchase of specific free-from food or beverages, February
2007
- Figure 27: Purchase of specific free-from food or beverages, January 2005
- Figure 28: Purchase of specific free-from food or beverages, by age,
February 2007
- Figure 29: Purchase of specific free-from food or beverages, by
race/ethnicity, February 2007
- Degree of sensitivity to a wide range of foods--and actions takenFigure
30: Degree of sensitivity to certain food or beverages--and actions taken,
February 2007Figure 31: Degree of sensitivity to certain food or
beverages--and actions taken, January 2005Figure 32: Degree of sensitivity to
milk, eggs, soy, or gluten, by gender and age, February 2007
- Figure 33: Degree of sensitivity to milk, eggs, soy, or gluten, by
race/ethnicity, February 2007
- Figure 34: Degree of sensitivity to shellfish, peanuts, tree nuts, or
fish, by gender and age, February 2007
- Figure 35: Degree of sensitivity to shellfish, peanuts, tree nuts, or
fish, by race/ethnicity, February 2007
- Symptoms resulting from eating the wrong foods
- Figure 36: Symptoms resulting from eating or exposure to foods you are
allergic or sensitive to, February 2007
- Incidence of doctor-diagnosed allergy or intolerance
- Figure 37: Incidence of doctor-diagnosed allergy or intolerance,
February 2007
- Notice taken of new FDA-required labeling
- Figure 38: Notice taken of new FDA-required labeling, February 2007
- Attitudes that affect shopping behavior
- Figure 39: Various attitudes that affect shopping behavior, by gender
and age, February 2007
- Attitudes towards what the industry could do to help
- Figure 40: Attitudes towards what the industry could do to help, by
gender and age, February 2007
- Other types of allergies
- Figure 41: Other types of allergies, February 2007
- View on whether there is an adequate selection of free-from products
- Figure 42: Is there an adequate selection of these free-from products,
by age, February 2007
- Figure 43: Do you feel there is an adequate selection of these free-from
products, January 2005
- Figure 44: Is there an adequate selection of these free-from products,
by race/ethnicity, February 2007
- Taste of free-from products compared to regular products
- Figure 45: Taste of free-from products compared to regular products,
February 2007
- Future and Forecast
- Future trends
- Replicating mainstream food and beverage trends
- Vaccinations and prevention
- Hispanic population growth, with a nod to other races
- Figure 46: Population, by race and Hispanic origin, 2002-12
- Growing attention to the category by major manufacturers and retailers
- Health literacy
- Appendix: Trade Associations
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