Table of Contents
- Scope and ThemesWhat you need to know
- Scope of this report
- Definitions
- Executive Summary
- Overview
- Asian Americans in the U.S.
- Economic and educational characteristics
- Asian Americans and financial institutions
- Primary financial concerns, attitudes, and behaviors
- Remittances
- Online activity
- Small businesses
- Marketing to Asian Americans
- Demographics
- Statistics on the financial behavior of the Asian American market
- How big is the Asian American market?
- Figure 1: U.S. population, by race, 2000-05
- Who makes up the Asian American market?
- Figure 2: Largest Asian American ethnic groups, 2000 and 2004
- Figure 3: Racial proportion of U.S. population, 1900-2050
- Figure 4: Growth rate of various ethnic groups, 1980-90 and 1990-2000
- Figure 5: Growth rates of Asian American segments, 1980-90 and 1990-2000
- Where were they born?
- Figure 6: Number of immigrants, refugees and asyless, 1971-2004
- Figure 7: Rankings for Asian American value orientations, by
sub-segment, 2005
- Asian American characteristics
- Where do they live?
- Figure 8: Asian population*, by region of united states, 1990 and 2000
- Figure 9: States with the largest concentrations of Asian Americans, 2006
- Figure 10: States with the largest concentration of native Hawaiians and
other Pacific Islanders, 2006
- Figure 11: U.S. cities with largest Asian population, 2000
- Figure 12: States with greatest change in Asian American population,
2000-04
- Figure 13: States with greatest change in native Hawaiian and other
Pacific Islander population, 2000-04
- Figure 14: Geographical distribution, by place of birth, 2003
- Education
- Figure 15: Educational attainment of the U.S. population, by
race/Hispanic origin, March 2002
- Figure 16: Percentage of high school and college graduates aged 18+, by
race and gender, 2006
- Professions of Asian Americans
- Figure 17: Distribution of occupational categories, by racial/ethnic and
Asian group, 2000
- Economics
- Asian American income
- Figure 18: Median income, by race/ethnicity, 2004 and 2005
- Figure 19: Income differences between the Asian American groups, 2000
- Asian American buying power
- Figure 20: Top ten states, by Asian American buying power, 2006
- Figure 21: Top ten states, by rate of growth in Asian American buying
power, 1990-2006
- Figure 22: Top ten states with the largest shares of total buying power
that is Asian, 2006
- Banks Used by Asian Americans
- Major banks
- Figure 23: Primary bank used in last 12 months, by gender,
January-October 2006
- Figure 24: Primary bank used in last 12 months, by income,
January-October 2006
- Asian community banks
- Figure 25: U.S. banks that cater to Asians, 2004
- Important financial concerns for Asian Americans
- Figure 26: Primary financial concerns for Asian Americans, by age, April
2007
- Figure 27: Primary financial concerns for Asian Americans, by income,
April 2007
- Figure 28: Primary financial concern for Asian Americans, by country of
origin, April 2007
- Figure 29: Primary financial concern for Asian Americans, by region,
April 2007
- Figure 30: Primary financial concerns for Asian Americans, by marital
status, April 2007
- Figure 31: Primary financial concern for Asian Americans, by level of
educational attainment, April 2007
- Figure 32: Primary financial concern for Asian Americans, by household
size, April 2007
- Figure 32: Primary financial concern for Asian Americans, by number of
children in household, April 2007
- Asian American financial attitudes
- Figure 33: Attitudes of Asian Americans toward financial products and
services, January-October 2006
- Asian Americans and the attributes of financial institutions
- Figure 33: Percentage of total who ranked each attribute as "5," or
"very important" when choosing a financial institution, by age group, April
2007
- Figure 34: Percentage of total who ranked each attribute as "5," or
"very important" when choosing a financial institution, by income, April 2007
- Figure 36: Percentage total who ranked each attribute as "5", or "most
important" when choosing a financial institution, by education, April 2007
- Bank Products Used by Asian Americans
- Checking accounts
- Figure 35: Checking account ownership among racial groups, 2005
- Figure 36: Checking account ownership among Asian subgroups, 2005
- Bill paying
- Figure 37: Pays the bills in the household, by gender, January-October
2006
- Figure 38: Method used for paying bills, by gender, January-October 2006
- Figure 39: Method used for paying bills, by income, January-October 2006
- Loans
- Figure 40: Type of loans held, by gender, January-October 2006
- Figure 41: Type of loans held, by age, January-October 2006
- Figure 42: Type of loans held, by income, January-October 2006
- Figure 43: Auto loans, by type of institution where obtained,
January-October 2006
- Figure 44: Home mortgage loans (1st), by type of institution where
obtained, January-October 2006
- Insurance
- Figure 45: Health or life insurance owned, by income, January-October
2006
- Figure 46: Other types of insurance owned, January-October 2006
- Credit cards
- Figure 47: Have or use a credit card, by gender, January-October 2006
- Figure 48: Type of credit card used in last 12 months, by gender,
January-October 2006
- Figure 49: Type of credit card owned, by income, January-October 2006
- Figure 50: Type of credit card used in last 12 months, by income,
January-October 2006
- Figure 51: Type of credit card used in last 30 days, by income,
January-October 2006
- Remittances
- Figure 52: Sent money to someone else in the last 12 months,
January-October 2006
- Figure 53: Sent money to someone else in the last 12 months, by income,
January-October 2006
- Figure 54: How money was sent--for those who have sent money to someone
else in the last 12 months, by gender, January-October 2006
- Figure 55: How money was sent--for those who have sent money to someone
else in the last 12 months, by income, January-October 2006
- Current remittance offerings
- Asian Americans and Online Banking
- Online presence
- Figure 56: Use or ownership of personal computers by Asian Americans,
January-September 2004
- Figure 57: Internet access, by Asian subgroup, 2005
- Online activity--more likely to be online; more likely to bank online
- Figure 58: Online activities, January-September 2004
- Asian Americans as Entrepreneurs
- Where the Asian entrepreneurs are
- Figure 59: States with the largest number of Asian-owned firms, 2002
- Figure 60: Counties with the largest number of Asian-owned firms, 2002
- Figure 61: Cities with largest number of Asian-owned firms, 2002
- Figure 62: Asian ownership of firms, by detailed group, 2002
- What kind of companies do they own?
- Figure 63: Industries with the most Asian-owned firms, 2002
- Age of business owners and other characteristics
- Figure 64: Asian Americans as entrepreneurs, by age, April 2007
- Figure 65: Asian Americans as entrepreneurs, by income, April 2007
- How do they finance their businesses?
- Figure 66: How Asian Americans financed their businesses, by age, April
2007
- Figure 67: How Asian Americans financed their businesses, by income,
April 2007
- Figure 68: How Asian Americans financed their businesses, by household
size, April 2007
- Figure 69: How Asian Americans financed their businesses, by country of
origin, April 2007
- Figure 70: How Asian Americans financed their businesses, by generation,
April 2007
- Reaching Asian Americans
- Language preferences
- Media preferences
- Recent initiatives to reach Asian Americans
- Bank of America
- Chase
- Wells Fargo
- Charles Schwab
- Citibank
- State Farm
- Met Life
- General efforts
- Appendix -- Industry Associations
|
Related Report
|
View Cart
