Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Snapshot of the market
- Background facts
- Balancing home and family
- Purchase decisions
- Shopping and spending
- Financial products and services
- Leisure time
- Media and advertising
- Future trends
- Background Facts
- Overview
- Age
- Figure 1: Number and distribution of all women and women with personal
incomes of $75K or more,
- Education
- Figure 2: Distribution of all women and women with personal incomes of
$75K or more, by educational attainment, 2005
- Ethnicity
- Figure 3: All women and women with income over $75K, by race/ethnicity,
2005
- Marital status
- Figure 4: All women and women with income over $75K, by marital status,
2005
- Wives who make more than their husbands
- Figure 5: Wives who earn more than their husbands, 1987-2004
- Labor force and occupation
- Figure 6: Women' s labor force participation, 1975-2006
- Hours worked
- Figure 7: All women workers, and women earning more/less than $75K, by
full- or part-time work,
- Occupations
- Figure 8: Occupations, by gender, 2006
- Managerial and high-income occupations
- Figure 9: Managerial and high-income occupations, by gender, 2006
- Purchasing influence
- Figure 10: Women with most influence over household purchase decisions,
by annual earnings,
- Life experience
- Figure 11: Events experienced in the last 12 months--all adults vs
employed women, by income group,
- Balancing Work and Home
- Overview
- Career and personal life co-exist
- Figure 12: Work/life balance choices--all adults vs employed women, by
age, April 2007
- Figure 13: Work/life balance choices for high-income women, by income
group, April 2007
- Children and planning for children
- Figure 14: Women who have children, plan or do not plan to or have
children, by age and income group,
- Careers
- Figure 15: Women' s careers, by income group, April 2007
- Hours worked by location
- Figure 16: Mean hours worked at various locations--all women vs employed
women,
- Figure 17: Mean hours worked by women at various locations, by income
group, April 2007
- High-income activities or events
- Figure 18: High-income activities/events experienced by women in last
six months--
- Figure 19: High-income activities/events experienced by women in last
six months, by income group,
- Leisure time companions
- Figure 20: Leisure time--all women vs employed women, by income group,
by age, April 2007
- Figure 21: Leisure time--all employed women, by income group, April 2007
- Shopping and Spending
- Overview
- Products purchased
- Figure 22: Products bought in the last 12 months--all adults vs employed
women, by income group,
- Retail store preferences
- Figure 23: Leading supermarkets visited in last four weeks--all adults
vs employed women,
- Figure 24: Selected department/discount/clothing/child stores visited in
last three months--
- Consumer electronics and media/entertainment purchases
- Figure 25: Digital video recorder ownership--all adults vs employed
women, by income group,
- Figure 26: Retail outlets for music purchases--all adults vs employed
women, by income group,
- Figure 27: Music download purchases--all adults vs employed women, by
income group,
- Internet and direct shopping
- Figure 28: Mail/phone/Internet shopping--all adults vs employed women,
by income group,
- Figure 29: Mail/phone/Internet shopping--all adults vs employed women,
by income group,
- Mail/phone/Internet shopping spending
- Figure 30: Mail and phone order spending--all adults vs employed women,
by income group,
- Figure 31: Internet spending--all adults vs employed women, by income
group,
- Financial Products and Services
- Overview
- Credit card penetration
- Figure 32: Credit and debit card penetration--all adults vs employed
women, by income group,
- Figure 33: Selected credit cards held--all adults vs employed women, by
income group,
- Credit card usage
- Figure 34: Credit cards used in last 30 days--all adults vs employed
women, by income group,
- Credit card bill payment habits
- Figure 35: Credit card bill payment habits--all adults vs employed
women, by income group,
- Loans
- Figure 36: Types of loans held--all adults vs employed women, by income
group,
- Investments
- Leisure Time
- Overview
- Exercise
- Figure 38: Regular fitness activity--all adults vs employed women, by
income group,
- Figure 39: Frequency of exercise per week--all adults vs employed women,
by income group,
- Leisure activities
- Figure 40: Leisure activities/hobbies enjoyed in the last 12 months--all
adults vs employed women,
- Participation in sports
- Figure 41: Sports played in the last 12 months--all adults vs employed
women,
- Leisure enjoyment
- Figure 42: Enjoyment of activities, by type--employed women, by income
group, April 2007
- Figure 43: Enjoyment of activities, by type--employed women and
high-income women,
- Computer usage at home
- Figure 44: PC ownership and usage at home--all adults vs employed women,
by income group,
- Travel
- Figure 45: Share of population with valid passport and have traveled to
a foreign country--
- Figure 46: Frequency of foreign travel--traveling adults vs employed
women, by income group,
- Leading foreign travel destinations
- Figure 47: Leading destinations for foreign travel--all adults vs
employed women,
- Frequent flyer programs
- Figure 48: Enrollment in frequent flyer programs--all adults vs employed
women,
- Media and Advertising
- Overview
- Media outlets and advertising
- Figure 49: Mean hours using media--employed women, by income group,
April 2007
- Figure 50: Mean hours using media, by type--all women vs employed women,
- Advertising methods
- Figure 51: Enjoyment of advertising media, by type--employed women, by
income group, April 2007
- Figure 52: Enjoyment of advertising media, by type--employed women,
- Future Trends
- Women will be better educated and increase their earnings potential
- Figure 53: Projected number of degrees conferred, by gender, 2004-14
- Women' s income--and related power--will grow
- Figure 54: Earnings, by educational attainment of the population aged
18+, 2005
- Labor force participation will remain steady--at its all-time high
- Figure 55: Civilian labor force prjections for population 16 years and
older, 2005-20
- Life experiences expected in next 12 months
- Figure 56: Events you expect to experience in the next 12 months--all
adults vs employed women,
- Appendix: Trade Associations
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