Abstract
This report provides manufacturers, marketers, and retailers the information needed to better understand the outdoor barbecue grills and accessories market. Insights include:
- How lifestyle trends such as outdoor living, home mortgage trends, and affluence have positively influenced sales growth, while demographic factors have created challenges for the market from 2001-06
- Which segments and grill types are growing fastest and why, and how stainless steel is changing the market
- What are the most important new products and innovations that drive consumers to upgrade their grills and try new accessories
- Analysis of retail trends showing how and why home centers and mass merchandisers are cutting into high-end, specialty stores share of the market and what strategies these merchandisers use
- Who uses barbecue products most? How do they use them? When are they used? Why are some people not using barbecues? Mintel shows how consumers are evolving in their ownership and usage of grills
- What trends in manufacturing and demographics will affect growth from 2007-12 as the marketplace becomes more crowded
- Utilizing Mintel' s exclusive consumer research, along with data from industry experts, this report provides insightful analysis on both the opportunities and challenges in the outdoor barbecue market.
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