Table of Contents
- Scope and ThemesWhat you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Key points
- State of the market
- Larger trends in lifestyle grow spending on barbecue
- Innovation is key
- Age, income and household size impact grill ownership
- Gas remains king, but charcoal interest grows
- Fractured manufacturing environment
- Big chains grow influence
- Patterns of ownership and use
- Man' s domain no more
- More exotic foods and tastes create opportunity
- Future opportunities
- Market Drivers
- Outdoor living spaces increase
- Year round grilling boosts the market
- Innovation grows convenience and price point
- Grillers become more adventurous and health conscious
- Some age groups benefit market while ethic influences negatively affect
sales
- Increase in peak age demographic for grill ownership
- Figure 1: Population aged 18 or older, by age, 2002-12
- Hispanic Americans
- Household income affects patterns of grill ownership
- Figure 2: Distribution of households, by income, 1999 and 2005
- Housing and interest rate trends
- Housing sales and homeownership growth slows
- Seasonality and weather
- Market Size and Trends
- Market size
- Figure 3: Total U.S. retail sales of outdoor grills, barbecues and
accessories, at current and constant prices, 2001-06
- Market trends
- More burners, different burners
- Innovative accessories
- Renaissance in charcoal
- Portability continues to increase
- The rise of outdoor kitchens
- Market Segmentation
- Overview
- Figure 4: Sales of outdoor barbecues and accessories, by segment, 2004
and 2006
- Gas grills
- Figure 5: Total U.S. retail sales of outdoor gas grills, barbecues and
accessories, at current and constant prices, 2001-06
- Barbecue accessories
- Figure 6: Total U.S. retail sales of barbecue accessories, at current
and constant prices, 2001-06
- Charcoal grills
- Figure 7: Total U.S. retail sales of outdoor charcoal grills, at current
and constant prices, 2001-06
- Electric grills
- Figure 8: Total U.S. retail sales of outdoor electric grills, at current
and constant prices, 2001-06
- Supply Structure
- Figure 9: Manufacturer sales* of outdoor barbecue products, 2004 and 2006
- Companies and brands
- W.C. Bradley (Char-Broil)
- Weber-Stephen Products Co.
- The Coleman Co. (subsidiary of Jarden)
- Private label manufacturers
- High-end and niche manufacturers
- Advertising and Promotion
- W.C. Bradley
- Weber-Stephen Products Co.
- Coleman Co.
- Retail Distribution
- Introduction
- Figure 10: U.S. retail sales of outdoor barbecue products, by channel,
2004 and 2006
- Home centers
- Home Depot
- Lowe' s
- Mass merchandisers and department stores
- Wal-Mart
- Target
- Sears
- Drug stores and supermarkets
- The Consumer -- Grill Ownership and Usage
- Introduction
- Summary of grill ownership and usage
- Grill ownership
- Where grills are purchased
- Most frequent grillers
- Foods cooked on the grill
- Ownership of outdoor grills
- Figure 11: Grill ownership, by region of residence, January-October 2006
- Figure 12: Grill ownership, by race/ethnicity, January-October 2006
- Figure 13: Ownership of grills, by highest level of ownership cohorts,
January-October 2006
- Figure 14: Grill ownership and type of grill owned, by marital status,
March 2007
- Figure 15: Grill ownership and type of grill owned, March 2007
- Figure 16: Grill ownership and type of grill owned, by age, March 2007
- Figure 17: Grill ownership and type of grill owned, by household income,
March 2007
- Retail channel of most recent grill purchase
- Figure 18: Retail channel of most recent grill purchase, March 2007
- Figure 19: Retail channel of most recent grill purchase, by household
income, March 2007
- When grill was last used and propensity to grill year round
- Figure 20: Grill last used and propensity to grill year round, March 2007
- Figure 21: Grill last used and propensity to grill year round, by
household income, March 2007
- Figure 22: Grill last used and propensity to grill year round, by
race/ethnicity, March 2007
- Figure 23: Grill last used and propensity to grill year round, by number
of people in household, March 2007
- Uses for grill
- Figure 24: Uses for grill, March 2007
- Figure 25: Uses for grill, by age, March 2007
- Figure 26: Uses for grill, by household income, March 2007
- Figure 27: Uses for grill, by race/ethnicity, March 2007
- Figure 28: Uses for grill, by presence of children under age 18 in
household, March 2007
- Foods grilled
- Figure 29: Foods grilled, July 2005 and March 2007
- Figure 30: Foods grilled, by household income, March 2007
- The Consumer -- Grilling Attitudes and Opinions
- Summary of consumer grilling attitudes and opinions
- Reasons for not owning a grill
- Attitudes/opinions regarding outdoor grilling
- Figure 31: Attitudes/opinions regarding outdoor grilling, by gender,
March 2007
- Figure 32: Attitudes/opinions regarding outdoor grilling, by marital
status, March 2007
- Experimentation with grill foods
- Figure 33: Experimentation with grill foods, March 2007
- Figure 34: Experimentation with grill foods, by age, March 2007
- Reasons for not owning a grill
- Figure 35: Reasons for not owning a grill, March 2007
- Figure 36: Reasons for not owning a grill, by region of residence, March
2007
- Future and Forecast
- Future trends
- Use of cheaper 400 series stainless steel will result in shorter
replacement cycles
- Continued innovation ahead
- Patterns of grill ownership and usage offer challenges and opportunity
- Rising interest rates: income through re-financing slows
- Market forecast
- Outdoor grills, barbecues, and accessories
- Figure 37: Forecast of total U.S. sales of outdoor grills, barbecues,
and accessories, at current and constant prices, 2006-11
- Outdoor gas grills
- Figure 38: Forecast of U.S. sales of outdoor gas grills, at current and
constant prices, 2006-11
- Barbecue accessories
- Figure 39: Forecast of U.S. sales of barbecue accessories, at current
and constant prices, 2006-11
- Outdoor charcoal grills
- Figure 40: Forecast of U.S. sales of outdoor charcoal grills, at current
and constant prices, 2006-11
- Outdoor electric grills
- Figure 41: Forecast of U.S. sales of outdoor electric grills, at current
and constant prices, 2006-11
- Forecast factors
- Appendix: Trade Associations
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