Table of Contents
- Scope and Themes
- What you need to know
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
- Executive Summary
- Market at a glance--very strong
- Premiums and imported distilled spirits drove growth in 2005
- Cocktail culture and the impact on segmentation
- Major manufacturers--several are very visible due to heavy advertising,
and always acquisition or two
- Growth of upscale brands shifts ad dollars from magazine to TV
- Higher prices gives a larger boost to on-premise retailers, though volume
growth also rising off-premise
- Young and Hispanic drinkers increasing
- Market Drivers
- Demographic influence on the distilled spirits market
- Figure 1: Alcoholic beverage consumption, by age, May 2005-June 2006
- Figure 2: Americans who drank one or more alcoholic beverages in the
past year, by age, 2005
- Figure 3: U.S. population and projections, by age, 2001-11
- Premium spirits--affordable luxuries and symbols of status
- Figure 4: Total U.S. top 20 high-growth brands of distilled spirits,
2004 and 2005
- Flavor innovations attract younger consumers
- Figure 5: Flavored distilled spirits consumption, by age, January 2007
- Competition from other alcoholic beverages
- Figure 6: Volume sales and market share for beer, distilled spirits and
wine, 2001-05
- Figure 7: Dollar sales and market share for beer, distilled spirits and
wine*, 2001-05
- Laws governing spirits retail restrict selling on Christmas and New Year
during 2006/07
- Market Size and Trends
- Market size
- Figure 8: Total U.S. retail sales of distilled spirits, at current and
constant prices, 2001-06
- Figure 9: Total U.S. retail volume sales of distilled spirits, 2001-06
- Market trends
- New product trends
- Figure 10: New product releases in distilled spirits, 2001-06
- Flavor trends
- Figure 11: New flavor trends in distilled spirits, 2006
- Trend toward premium
- Figure 12: New distilled spirits introductions, by product claims,
2001-06
- Eye-catching packaging differentiates
- Market Segmentation
- Introduction
- Figure 13: Total U.S. volume sales of distilled spirits, segmented by
type, 2004 and 2006
- White spirits
- Vodka
- Figure 14: Total U.S. volume sales of vodka, 2001-06
- Rum
- Figure 15: Total U.S. volume sales of rum, 2001-06
- Gin
- Figure 16: Total U.S. volume sales of gin, 2001-06
- Tequila
- Figure 17: Total U.S. volume sales of tequila, 2001-06
- Figure 18: Consumption of distilled spirits/cordials/liqueurs, by
Hispanics and non-Hispanics,
- Dark spirits
- Whiskey
- Figure 19: Total U.S. volume sales of whiskey, 2001-06
- Figure 20: Volume sales of whiskey sub-segments, 2001-06
- Figure 21: Sub-segment share of whiskey volume, 2001-06
- Cordials and Liqueurs
- Figure 22: Total U.S. volume sales of cordials and liqueurs, 2001-06
- Brandy and Cognac
- Figure 23: Total U.S. volume sales of brandy and cognac, 2001-06
- Figure 24: Total U.S. brandy and cognac volume share and share change,
2000 and 2005
- Prepared cocktails
- Figure 25: Total U.S. volume sales of prepared cocktails, 2001-06
- Supply Structure
- Foreign trade
- Figure 26: U.S. imports and exports volume in proof gallons of distilled
spirits, 2004 and 2005
- Figure 27: U.S. imports and exports volume in proof gallons of distilled
spirits, 2004 and 2005
- Imports
- Figure 28: Value of distilled spirits imported to the U.S., 2001-06
- Exports
- Figure 29: U.S. distilled spirits exports value, 2001-06
- Companies and brands
- Figure 30: Top manufacturer volume sales of distilled spirits in the
U.S., 2004 and 2005
- Brand sales of distilled spirits
- White spirits
- Vodka
- Figure 31: Manufacturer volume sales of vodka in the U.S., 2004 and 2005
- Rum
- Figure 32: Manufacturer volume sales of rum in the U.S., 2004 and 2005
- Gin
- Figure 33: Manufacturer volume sales of gin in the U.S., 2004 and 2005
- Tequila
- Figure 34: Manufacturer volume sales of tequila in the U.S., 2004 and
2005
- Dark spirits
- Whiskey
- Figure 35: Manufacturer volume sales of whiskey in the U.S., 2004 and
2005
- Cordials and Liqueurs
- Figure 36: Manufacturer volume sales of cordials and liqueurs in the
U.S., 2004 and 2005
- Brandy and Cognac
- Figure 37: Manufacturer volume sales of brandy and cognac in the U.S.,
2004 and 2005
- Prepared cocktails
- Figure 38: Manufacturer volume sales of prepared cocktails in the U.S.,
2004 and 2005
- Company profiles
- Diageo
- Future Brands
- Allied Domecq Spirits & Wine USA
- Bacardi USA
- Brown-Forman Corporation
- Constellation Brands
- Pernod Ricard USA
- Heaven Hill
- Absolut Spirits Company
- Advertising and Promotion
- Figure 39: Total distilled spirits advertising spending, by medium, 2004
and 2005
- Figure 40: Manufacturer advertising spending, by brands in the U.S.,
2004 and 2005
- Absolut Spirits Company
- Figure 41: Absolut Ruby Red vodka--TV ad, 2006
- Figure 42: Absolut vodka--TV ad, 2006
- Bacardi USA
- Bacardi Rum
- Figure 43: Bacardi Big Apple rum--TV ad, 2006
- Figure 44: Bacardi Rum superior original--TV ad, 2006
- Bombay Sapphire Gin
- Figure 45: Bombay Sapphire Gin--TV ad, 2006
- Dewar' s White Label whiskey
- Figure 46: Dewar' s White Label whiskey--TV ad, 2006
- Grey Goose Vodka
- Figure 47: Grey Goose L' Orange vodka--TV ad, 2006
- Brown-Forman Beverages
- Jack Daniel' s whiskey
- Figure 48: Jack Daniel' s Bourbon whiskey--TV ad, 2006
- Diageo
- Johnnie Walker whiskey
- Figure 49: Johnnie Walker Black Label--TV ad, 2006
- Captain Morgan rum
- Figure 50: Captain Morgan Rum --TV ad, 2006
- Smirnoff vodka
- Figure 51: Smirnoff vodka--TV ad, 2006
- Tanqueray gin
- Figure 52: Tanqueray gin--TV ad, 2006
- Constellation Brands
- Chivas Regal whiskey
- Figure 53: Chivas Regal whiskey--TV ad, 2006
- Crown Royal whiskey
- Figure 54: Crown Royal whiskey--TV ad, 2006
- Pernod Ricard USA
- Stolichnaya vodka
- Figure 55: Stolichnaya blueberi vodka--TV ad, 2006
- Retail Distribution
- Introduction
- Figure 56: U.S. retail sales of distilled spirits, by channel, 2004 and
2006
- On-premise
- Figure 57: U.S. on-premise dollar sales of distilled spirits, at current
and constant prices, 2001-06
- Liquor/package/mass merchandiser
- Figure 58: U.S. liquor store/package/mass dollar sales of distilled
spirits, at current and constant prices, 2001-06
- Supermarkets
- Figure 59: U.S. supermarkets dollar sales of distilled spirits, at
current and constant prices, 2001-06
- Future and Forecast
- Future trends
- Demographic influence on the market
- Figure 60: U.S. population and projections, by age, 2001-11
- Continued trend towards flavored and premium distilled spirits
- Continued trend towards cocktail culture
- Popularity of energy drinks as a mixer benefits the cocktail culture
- New mixers and distilled spirits flavors benefit the cocktail culture
- Hispanic population may become an important growth driver
- Figure 61: Consumption of distilled spirits and cordials/liqueurs by
Hispanics, by age, May 2005-June 2006
- Figure 62: Population, by race and Hispanic origin, 2001-11
- Market forecast
- Figure 63: Forecast of total U.S. retail sales of distilled spirits, at
current and constant prices, 2006-11
- Figure 64: Forecast of total U.S. retail volume sales of distilled
spirits, 2006-11
- Appendix: Trade Associations
- Appendix: New Product Briefs
|
Related Report
|
View Cart
