Report: Cosmetic Dental Surgery - UK

Issues in the MarketKey themes
Definitions
Market in Brief
In search of the tooth fairy
Mirror mirror on the wall
The changing face of the dentist
Designer smiles
Wish list
Future
Internal Market Environment
Key points
Obsession with the self
- Figure 1: Agreement with selected lifestyle statements, 2002-06
Long in the tooth
Effect on well-being
Hollywood smiles
Makeover mania
- Figure 2: Agreement with the statement ' I would consider cosmetic surgery' , 15-19-year-olds, 2002-06
From functional practice to aesthetic spa
- Figure 3: Active patient registrations in England and Wales, 2003-06*
NHS cutbacks
The influence of diet
Dentophobia
Broader Market Environment
Key points
On the white side of the law
The third age adults effect
- Figure 4: Structure of the UK population, by age, 2002-12
Smiles more debt
Competitive Context
Key Points
Rise of the at-home salon
Better dental hygiene
Tooth tourism
Rich list
Strengths and Weaknesses in the Market
Strengths
Weaknesses
Market Size and Forecast
Key Points
- Figure 5: UK Value Sales of cosmetic dentist salon treatments at current and constant prices, 2005-2012
The future of the market
Segment Performance
Key Points
- Figure 6: UK retail value sales of cosmetic dentist salon treatments, by sector, 2005-07
Veneers
Benefiting from maintenance
Innovation to grow appeal
Tooth whitening
Cheaper to DIY
White fillings
Implants
Teeth straightening
Gum reshaping
The Supply Structure
Transform Medical Group
Boots the Chemist
Optical Express
The Hospital Group
London Smile Clinic
Dr Andrea Ubhi
Cherrybank Dental Spa
Oasis Dental Care
Brand Communication and Promotion
Key Points
Adspend levels out
- Figure 7: Main monitored media advertising spend on cosmetic dental surgery, 2005-06
Adspend by advertiser
- Figure 8: Main monitored media advertising spend on cosmetic dentistry, by top 10 advertisers, 2005-06
Shift from procedure to brand
Marketing themes
Before and after
Price promotion
No pain, all to gain
Interest free finance
Safety in numbers
Channels to Market
Key Points
- Figure 9: Places where have had/would seek cosmetic dental surgery, February 2007
Bringing cost into the balance
Relax -- it is a spa
Consumer -- Experience of Surgery
Key Points
Filling a gap?
- Figure 10: Topline summary of cosmetic dental surgery had or wanted, February 2007
On the female agenda
Hitting a home straight amongst the young
Age and celebrity
Tooth whitening comes tops
- Figure 11: Usage of whitening toothpaste, 2006
Innovation yardstick
Consumer Motivation
Key Points
Motivation
- Figure 12: Topline prompts to have cosmetic dental treatment, February 2007
Self-consciousness key driver
It' ll be all white
The role of recommendations
Because I' m worth it
Appendix
Consumer research
ACORN
Advertising data
Abbreviations
Internal Market Environment
- Figure 14: Agreement with the statement ' I would consider cosmetic surgery' , 15-19-year-olds, by gender, age, socio-economic group and region, 2006
- Figure 15: Agreement with selected lifestyle statements, by gender, age, social grade, marital status, lifestage, age of children in household, Mintel Special Groups, working status, tenure, region, ACORN group, technology usage, household size and car ownership, 2006
- Figure 16: Agreement with selected lifestyle statements, by gender, age, social grade, marital status, lifestage, age of children in household, Mintel Special Groups, working status, tenure, region, ACORN group, technology usage, household size and car ownership, 2006
Broader market environment
- Figure 17: Structure of the UK population, by gender and age, 2002-2012
Market Size and Forecast
Factors used in the forecast
Channels to Market
- Figure 18: Commonly cited reasons to have or want cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
Consumer experience of surgery
Treatments have had
- Figure 19: Cosmetic dental surgery had, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
Treatments would like to have
- Figure 20: Cosmetic dental surgery wanted, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
Consumer Motivation
- Figure 21: Most commonly cited reasons to have or want cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Figure 22: Commonly cited reasons to have or want cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
Motivation repertoire
- Figure 23: Repertoire of motivation for cosmetic dental treatment, February 2007
- Figure 24: Repertoire of motivation for cosmetic dental treatment, by gender, age, region, social grade, television viewing, working status, number of people in household, tenure, hosuehold income, daily Internet usage, newspaper, age of children in household and supermarket usage, February 2007
Consumer obstacles
- Figure 25: Most commonly cited reasons to not have cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
- Figure 26: Commonly cited reasons to not have cosmetic dental treatment, by gender, age, region, working status of main income earner, daily newspapers, household income, age of own children, daily Internet usage, supermarket used, daily commercial TV viewing, working status, household size and tenure, February 2007
Obstacles repertoire
- Figure 27: Repertoire of obstacles to having cosmetic dental treatment, February 2007
- Figure 28: Repertoire of obstacles to having cosmetic dental treatment, by gender, age, region, social grade, television viewing, working status, number of people in household, tenure, hosuehold income, daily Internet usage, newspaper, age of children in household and supermarket used, February 2007
Consumer motivations crosstabs
- Figure 29: Motivation for wanting cosmetic dental surgery, by treatment, February 2007
- Figure 30: Attitudes towards cosmetic dental surgery, by treatment, February 2007

Cosmetic Dental Surgery - UK - June 2007

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